Entertainment

Scha Alyahya

A Malaysian style icon, actress and former AirAsia stewardess, Scha Alyahya of celeb power couple Schawal is a social media superstar in the country

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Scha Alyayah is an actress, model and influencer who is best known as one-half of Malaysia’s celebrity power couple, known to many as Schawal. Together with her husband Awal Ashaari, she dominates social media in Malaysia with 5.9 million followers on Instagram and counting and 2.5 million followers on Facebook. With her flair for fashion, this consummate style icon is one of the most sought-after influencers in the country, and is often spotted in the front row of local and international fashion shows.

A native of Kedah, Scha initially considered a career in IT, and worked as an air stewardess for AirAsia before she became a huge star. She got her big break after winning the Dewi Remaja magazine-sponsored beauty pageant in 2006, after which she was offered a role in the film Antoofighter: Amukan Drakulat! two years later. This led to countless more movie roles, including Histeria and Evolusi KL Drift 2. On television she became equally ubiquitous, memorably in the highly rated TV series Awan Dania, which made her a household name.

Besides acting in films and TV dramas, Scha is also an entrepreneur with her husband, who runs their retail enterprise and brand Schawal, which sells clothing, perfume, accessories and even baked goods.

She met her partner in life and business Awal while co-hosting the reality dancing television show Sehati Berdansa, and after three years of courtship they tied the knot in 2012. Their daughter Lara Alana Awaluddin, who was born two years later, is also a social media star like her parents with 4.1 million followers. The couple just welcomed their second child, daughter Lyla Amina.

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Scha is a self-confessed tech geek and is passionate about technology, especially the ways in which it improves people’s lives. She also says that she is obsessed with productivity, and is always seeking ways to be more efficient in how she works

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