Henry Liao is challenging the traditional department store with a breezy, fashion-forward brand

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The Breeze chain of malls, whose first centre opened in 2001, provided a breath of fresh air to the shopping scene, with trend-setting female-oriented stores and a strong focus on restaurants.

The group notably transformed the old Taipei Main station into a Breeze gourmet food hall. Henry Liao, son of founder Paul Liao, led the development of Breeze’s own brands and launched Breeze Night, a celebrity-studded annual fashion event. Breeze’s strength in the F&B department happened to be its weakness during the first half of 2021 when the Delta surge forced the shutdown of restaurants.

Five of Breeze’s ten malls are positioned as food courts, located in transport hubs and hospitals. Still, Liao expects to bounce back in the second half of the year, particularly with Breeze’s digital transformation and the release of the government’s stimulus vouchers.

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Henry Liao’s wife Aimee Sun is Breeze’s fashion director and a constant feature in the shopping centre’s promotional materials.  

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