1 / 1
Through Aman Essentials, Kristina Romanova is aiming to shape a thoughtful approach to sustainability—one grounded in purpose and quiet luxury
Aman has played host to celebrities like Kim Kardashian, Jay-Z, and Justin and Hailey Bieber. Beyond its high-profile guests and ultra-luxurious, sanctuary-like design, the hotel chain is also known for its focus on conscious hospitality.
According to its website, it integrates the United Nations Sustainable Development Goals as a guiding framework for its green initiatives, while also supporting the UNESCO Heritage Sites where its properties are located.
Aman’s commitment to sustainability extends to its lifestyle brand, Aman Essentials—which was created so guests could enjoy their products even after they check out. It offers a range of luxurious, consciously crafted merchandise, encompassing wellness, all-natural skincare, and ready-to-wear garments.
Curious to know more, Tatler caught up with Kristina Romanova—the CEO of Aman Essentials—to discover how her distinct journey and passion are helping Aman set new standards in sustainability.
From runway to retail
Above Photo: Agustin Ponso
Photo: Agustin Ponso
1 / 1
In 2020, Kristina Romanova joined Aman Essentials—merging hospitality and retail, and carving a new niche. The former model, who has walked for the likes of Ralph Lauren, Alexander McQueen and Dolce & Gabbana, brought her expertise in fashion and beauty to the brand. Since then, Kristina—who’s also the partner of Aman CEO, Vlad Doronin— personally oversees the brand’s cruelty-free product testing and approves only what she would use herself. “At Aman Essentials, we see sustainability as an opportunity to elevate luxury rather than compromise it. We focus on responsibly sourced ingredients, enduring design, and products that seamlessly blend indulgence with mindfulness. From our formulations to our packaging, every decision is made with care, ensuring that we’re not just meeting expectations but setting new standards for conscious luxury,” she shares. With ethical beauty at its core, Aman’s skincare lines are vegan and universally applicable. The ingredients used are said to be naturally foraged and cold-extracted at the source. They are native to Aman’s exclusive locations and are believed to offer scientifically-proven health benefits—such as hyaluronic acid, argan stem cells, and Kalpariane™ seaweed extract. The latter optimises sebum production and shields the skin from environmental stressors.
The products are presented in recyclable glass vessels, curated by Japanese architect Kengo Kuma, and packaged in fully recycled paper. The fragrances adhere to the same standards. All suppliers must also sign its Code of Conduct, which outlines its guidelines on environmental responsibility and working conditions.
Through the eyes of a mother
Above Photo: Agustin Ponso
Photo: Agustin Ponso
1 / 1
One of Aman’s goals is “leaving a better world to future generations,” an ideology that especially resonates with Kristina, a mother of two. “Motherhood has given me a new perspective on the future and the importance of the choices we make today. It’s no longer just about personal preferences—it’s about creating a world that my children and future generations can thrive in,” she says. Reflecting on how she has become more intentional in her approach to sustainability, she adds that she prioritises quality over quantity and always considers the long-term impact of the materials they use. “It’s about making decisions that are both beautiful and responsible, ensuring that what we create today stands the test of time.”
“I hope for a world where sustainability is woven into everyday life—where taking care of the planet is as instinctive as taking care of oneself. I want my children to grow up with an appreciation for nature’s resources, understanding that the best ingredients come from the earth itself. Whether it’s the food we eat, the skincare we use, or the materials we choose, I want them to seek out products that are pure, responsibly sourced, and made with intention. More than anything, I hope they learn that luxury isn’t about excess but about quality— choosing fewer, better things that are crafted with care and designed to last.”
Beyond skincare, the brand’s ready-to-wear collection privileges timeless silhouettes over fleeting trends. The colour palettes are inspired by the natural surroundings of Aman’s hotels. The garments under the Heritage Collection are made from naturally dyed fabrics.
Additionally, Kristina highlights that her team collaborates with local artisans. The pieces are often brought to life in small family-run workshops and factories, where techniques are passed down through generations, preserving both heritage and artistry. A prime example of this is the cashmere imported from Mongolia, renowned for its exceptional quality, which stems from centuries-old traditions followed by indigenous tribes.
Challenges as a female leader
1 / 1
But the road to success for Kristina has not always been smooth. “Like many women, I’ve faced moments where I had to prove myself in ways that others didn’t. Whether in fashion or business, there are often expectations about how you should look, act, or lead. The key for me has been staying true to my vision and trusting my work. Instead of letting limitations define me, I’ve focused on building something meaningful—something that speaks for itself. Over time and [through] unique experiences, I’ve learned that the most powerful thing you can do is show up with confidence and let your perspective shape the conversation.”
Credits
Translation: Gia Phuc
