Cover NBA champion Giannis Antetokounmpo joins Hong Kong’s Danny Yeung at IM8 (Photo: courtesy of IM8)
NBA champion Giannis Antetokounmpo joins Hong Kong’s Danny Yeung at IM8 (Photo: courtesy of IM8)
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The two-time MVP joins David Beckham, Aryna Sabalenka and Ollie Bearman as an owner of IM8—not just an ambassador—of the fastest-growing supplement brand
Giannis Antetokounmpo turns down a lot of endorsement deals, so when he says yes—and insists on taking 100 per cent equity in lieu of any fee—it says a lot. The two-time NBA MVP and championship winner has been announced as global partner and shareholder of IM8, the premium health and longevity brand co-founded with David Beckham, in a multi-year all-equity partnership. Antetokounmpo joins fellow athletes Aryna Sabalenka and Ollie Bearman, who also invested in the business.
Above IM8 is an all-in-one athletic nutritional supplement (Photo: courtesy of IM8)
IM8 is an all-in-one athletic nutritional supplement (Photo: courtesy of IM8)
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IM8 is the creation of Hong Kong entrepreneur Danny Yeung, chief executive of health sciences company Prenetics, who launched the brand in December 2024 with Beckham as co-founding partner. Its flagship product, Daily Ultimate Essentials, delivers 90 premium ingredients at clinical doses in a single daily serving. In 11 months, it has grown to US$100 million in annualised revenue, reaching more than 750,000 customers across 31 countries at a pace described as unprecedented in the supplement industry.
Above Aryna Sabalenka (Photo: courtesy of IM8)
Above Olly Bearman (Photo: courtesy of IM8)
Aryna Sabalenka (Photo: courtesy of IM8)
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Antetokounmpo’s decision to join IM8 came after months of using the product and interrogating the science behind it. “Anyone can take a cheque and move on,” he says. “But when you believe in something, when it becomes part of your routine, you want to be involved. You want a seat at the table.” The son of Nigerian immigrants who grew up in Athens watching his family sacrifice everything to get by, he is candid that the choice came down to something his upbringing made non-negotiable. “The only thing my parents gave me that money couldn’t buy was their integrity. So now, when I put my name on something, that’s what I think about first—not just how it impacts me, but how it reflects on my family and especially my kids.”
Above David Beckham (Photo: courtesy of IM8)
David Beckham (Photo: courtesy of IM8)
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After 13 seasons in the NBA—which so far have garnered him two MVP awards, a championship and a place on the NBA 75th Anniversary Team in 2021 alongside Michael Jordan and Hakeem Olajuwon—the Milwaukee Bucks player says his relationship with health has evolved considerably. “When I came into the NBA, health meant being able to play,” he says. “Now I think about the longevity aspect. It’s about how I can stay healthy for my family, for my kids, for life after basketball. I invest in my longevity the same way I do everything else. No shortcuts—just doing the work.”
As Content Director at Tatler Hong Kong, Tara shapes the brand's editorial vision across social, digital and print, and reports on Asia's most influential figures — from CEOs and leaders across business, style and the arts. In her dual role as Head of VIP, she also drives the planning and execution of Tatler's flagship IPs, curating star-studded events and building the relationships and communities that define the brand. Born and raised in the Middle East, she honed her craft in Dubai, crafting communication strategies for luxury brands across the Gulf. Follow her on Instagram @tarasobti.
