Cover Friluftsliv in the Lofoten Islands, among the world’s most alluring destinations as recognised by National Geographic (photo: Amanda Williams)
Friluftsliv in the Lofoten Islands, among the world’s most alluring destinations as recognised by National Geographic (photo: Amanda Williams)
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“Friluftsliv” is a distinctive element of Norwegian culture and a key reason why Norway consistently ranks among the world’s happiest countries.
Amidst crises on multiple fronts, many are seeking ways to disconnect from the relentless pace of modern life. Adding to the strain, the overwhelming presence of social media and the constant stream of negative news have led to a significant rise in stress levels.
This growing desire for balance has prompted a shift. In recent years, increasing numbers have turned to the “lagom” and “hygge” lifestyles, rooted in the cultures of Sweden and Denmark.
Now, another Nordic tradition is gaining ground: “friluftsliv”, a longstanding Norwegian way of life. Recognised by the World Happiness Report as one of the contributors to Norway’s well-being, it has helped place cities like Bergen and Oslo among the world’s happiest urban centres.
Defining the Norwegian “friluftsliv” lifestyle
The term “friluftsliv” (meaning “open-air life”) was introduced in the 1850s by Henrik Ibsen. The renowned playwright used it to convey the restorative value of spending time in nature, away from the pressures of everyday life.
In Norway, the custom of living in harmony with the natural world has endured for centuries. According to Bente Lier, Secretary General of Norsk Friluftsliv, an umbrella organisation representing 18 outdoor groups, nine in ten Norwegians today embrace this way of life. For them, “friluftsliv” offers a welcome pause, fostering deeper connections with the outdoors and with others.
Outdoor activity is deeply embedded in daily life. Norwegians have access to community-supported equipment lending centres, enabling more people to participate. The country is also home to numerous friluftsbarnehager: open-air kindergartens where children spend up to 80% of their time outside. Some universities even offer bachelor’s degrees dedicated to the philosophy and practice of “friluftsliv”.
Interestingly, shared time in nature is so valued that many Norwegians choose outdoor pursuits like hiking or cycling for a first date.
Synnevåg Løvoll, Associate Professor of Friluftsliv at Volda University, highlights the benefits of even the simplest nature-based activities. Whether it’s sitting quietly in a forest or scaling a peak, both can significantly improve well-being.
Beyond individual benefits, “friluftsliv” also nurtures meaningful connections. Shared outdoor experiences create bonds and a sense of belonging. Moreover, stepping into nature regularly encourages curiosity and growth, whether by exploring new landscapes or simply varying a daily route.
Ideal places in Norway to start the “friluftsliv” lifestyle
In Norway, outdoor pursuits remain a part of life in every season, regardless of weather. The country’s dramatic seasonal changes offer endless variation. In winter, skiing and Northern Lights watching are popular, while spring and autumn invite long-distance running across gentle lowlands.
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So, if you’re planning a trip to Norway to explore the “friluftsliv” lifestyle, you can visit at any time of year, depending on the type of outdoor activities that appeal to you. Below are a few ideal destinations in Norway where this way of life can be fully experienced.
Lofoten Islands
Situated in northern Norway, the Lofoten Islands are known for their dramatic natural beauty and were once named by National Geographic as one of the most captivating places in the world.
This archipelago is a top destination for anyone wanting to immerse themselves in the spirit of “friluftsliv”. With a varied and striking landscape, it offers the perfect setting for activities such as hiking, skiing, fishing, surfing, sea kayaking and diving.
Lofoten also boasts some of the world’s most stunning beaches, with white sand shores and crystal-clear waters framed by towering mountains. Among the most celebrated are Ramberg, Ytresand, Uttakleiv, Kvalvika and Haukland.
Those in search of hiking opportunities will find plenty of trails. Ryten, for example, provides exceptional views over Kvalvika Beach. Shorter hikes like Svolvaer Fløya and Festvagtind reward walkers with sweeping panoramas of the islands and coastal villages. Reinebringen is another popular choice, though it's best suited to those with some hiking experience.
Rondane National Park
Established in 1962, Rondane holds the distinction of being Norway’s first national park. Its landscape is a picture of rugged mountains, green valleys and pristine lakes.
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Whatever the season, there’s always something to enjoy in Rondane. During summer, the park becomes a haven for walkers, offering trails of varying difficulty. One of the most prominent peaks is Rondslottet, standing at 2,178 metres. It's a rewarding climb with far-reaching views over the surrounding terrain.
In winter, Rondane is transformed into a snow-covered wilderness. The park becomes a magnet for winter sports lovers and those hoping to glimpse wild reindeer in their natural habitat.
Geirangerfjord
Considered one of the world’s most breathtaking fjords, Geirangerfjord is listed as a UNESCO World Heritage Site. Its scenery is a blend of soaring cliffs, thundering waterfalls and charming villages nestled along the water’s edge.
A boat tour is one of the best ways to take in the fjord’s splendour, while a walk around the nearby town reveals quaint boathouses and traditional wooden homes.
Geirangerfjord also offers several hiking options. The trail near Storfossen waterfall includes scenic points that allow for close views of the cascading water. Another memorable walk leads to Skageflå, a restored mountain farm that overlooks the fjord and provides a peaceful, secluded setting for a day of discovery.
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