Cover Madame Tussauds unveiled 13 new Taylor Swift wax figures across four continents, in cities including Hong Kong, Berlin, London and Las Vegas. (Photo: Madame Tussauds)
Madame Tussauds unveiled 13 new Taylor Swift wax figures across four continents, in cities including Hong Kong, Berlin, London and Las Vegas. (Photo: Madame Tussauds)
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The global debut celebrates Taylor Swift’s record-breaking Eras Tour with lifelike figures displayed in multiple locations across four continents
Madame Tussauds has marked a milestone in its 250-year history with its most ambitious launch yet: 13 new Taylor Swift wax figures unveiled simultaneously across four continents, in cities including Hong Kong, Berlin, London and Las Vegas. The global rollout celebrates Swift’s status as a cultural force and reflects the impact of her record‑breaking Eras Tour, which ended in 2024 after 149 sold‑out shows. For fans, the figures offer a chance to reconnect with the visuals and fashion moments that defined one of pop music’s most talked‑about tours. Here’s what to know about Taylor Swift’s new wax figures.
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The making of 13 Taylor Swifts
In Hong Kong, the historic launch is anchored by a stunning folklore-era figure now available for fans to visit. The wax masterpiece captures Taylor Swift in all her glory, dressed in a flowing green Alberta Ferretti gown specially created for the attraction. The gown features dramatic split sleeves and leaf-shaped embellishments, reflecting the folklore aesthetic that captivated millions during the singer’s tour.
The craftsmanship behind the figures is remarkable, with more than 40 skilled artists working over 14 months to bring them to life. Senior figure stylist Danielle Cullen explained that their creation involved meticulous attention to detail and collaboration with fashion’s biggest names: “We’re honoured to have worked closely with fashion houses like Christian Louboutin, Alberta Ferretti and Etro to recreate some of the Taylor Swift | The Eras Tour’s most iconic looks—many of which will have special significance to the cities the 13 new figures will call home.”
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Each figure features bespoke elements, including custom microphones created by Rebel Stage Gear UK, the same company behind Swift’s original tour equipment. The museum also worked with fashion houses like Roberto Cavalli, Vivienne Westwood and Versace.
A global tribute for a generational icon
For Madame Tussauds, Swift’s figure reflects its “centuries-old legacy of holding a mirror up to the world of fame”. Laura Sheard, global brand director at Madame Tussauds, captured its significance, sharing, “Taylor Swift is a generational icon and a cultural powerhouse...The phenomenal success of her record-smashing tour is the perfect moment for Madame Tussauds to immortalise [her] with 13 figures—Taylor's lucky number—across four continents to ensure we’re reaching as many fans as possible”.
The July 2025 launch also surpasses previous ambitious projects, including seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011. Apart from Hong Kong, Swift’s figures can now be seen in Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Las Vegas, London, Nashville, New York, Orlando and Sydney. A touring figure has also kicked off its residency in Shanghai, ensuring more Swifties across the world will have access to the star’s likeness.
The world’s most famous faces
Founded in London, Madame Tussauds turns the typical museum visit into an interactive experience. Instead of viewing exhibits from afar, visitors can pose beside lifelike figures of icons like Serena Williams, Nelson Mandela and Beyoncé.
With venues in major cities worldwide, it combines cultural clout with entertainment, making it a popular stop for travellers. For Taylor Swift fans, her new figures offer a chance to celebrate the Eras Tour while stepping into a gallery that celebrates the people leaving their mark on our time.
After more than a decade in lifestyle media, Clifford has mastered the art of writing seriously about things that are fun—and writing fun things about people who take themselves very seriously. At Tatler Asia, he helped steer its flagship lists, Tatler’s Most Influential and Asia’s Most Stylish. And today, he leads T-Labs, Tatler Asia’s content innovation hub, where he continues the noble pursuit of lifestyle storytelling, spinning stories on wealth, entertainment, necessary style, Hallyu, Hollywood, beauty and more for audiences across Asia.
