The Westin Bonaventure stars in ‘Priceless’, blending pop visuals with postmodern LA architecture
Maroon 5’s recent music video “Priceless”, featuring Lisa of Blackpink, puts one of Los Angeles’s most recognisable hotels back in the spotlight. Filmed primarily inside The Westin Bonaventure Hotel, the video makes striking use of the building’s postmodern design, including its multi-storey glass atrium and the rooftop steakhouse, LA Prime. Formerly The Bonaventure Hotel, the backdrop adds visual weight to the narrative and reaffirms why Los Angeles remains a playground for both architectural innovation and entertainment.
Read more: Style spotlight: How to curate a stylish wardrobe like Blackpink's Lisa
The Westin Bonaventure Hotel: a Los Angeles landmark
Since opening in 1976, The Westin Bonaventure Hotel has stood out among LA’s skyline. Designed by architect John C Portman Jr, the hotel is famed for its five cylindrical glass towers and a cavernous central atrium—a bold design departure from conventional hotels at the time. Inside, its immersive space features sweeping glass walls, mirrored surfaces and glass elevators that ascend through the atrium, inviting visitors to explore rather than hurry.
The hotel has a rich cinematic history, appearing in films like Interstellar, Rain Man and San Andreas, and recently in music videos for Kendrick Lamar and SZA’s “Luther” and HAIM’s “Down to be Wrong” featuring Logan Lerman. It was even featured for a Fear Factor stunt in 2002, involving plexiglass discs suspended from the building’s fifth floor. Beyond theatrics and cinematic cameos, its appeal endures because it strikes a careful balance between spectacle and comfort, where even within such expansive interiors, guests can find quiet corners to retreat to.
A ‘Priceless’ location
Above Maroon 5 and Lisa of Blackpink’s ‘Priceless’ music video features the iconic Westin Bonaventure Hotel in Los Angeles.
The “Priceless” video is styled like a high-stakes game of romantic cat and mouse between Adam Levine and Lisa. It features a series of intimate and playful moments, often framed by the hotel’s stark geometry, particularly the chase sequences. The reflective surfaces, massive concrete pillars and overlapping levels of the atrium contribute to a mood of distance and allure, matching the push-pull dynamic of the song’s narrative.
Above Behind the scenes at the ‘Priceless’ music video shoot
The “Priceless” video also features scenes filmed in LA Prime, the hotel’s rooftop steakhouse situated on the 35th floor. The restaurant offers panoramic views of Los Angeles through floor-to-ceiling windows and provides an intimate, understated contrast to the dramatic atrium scenes. LA Prime’s refined yet relaxed atmosphere adds a layer of sophistication to the visual narrative.
While The Westin Bonaventure has long been a favourite filming location, its role in “Priceless” introduces this architectural gem to a wider audience. For visitors, the hotel offers a unique chance to experience a space where architecture, pop culture and cinema intersect.
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