Cover From left to right: MD Fadzwin Abdul Rahim, general manager of MA (Niaga); Megat Adrian Wira Mohd Aminuddin, senior general manager for strategy; Hani Ezra Hussin, senior general manager for commercial services; and Zulhikam Ahmad, general manager, commercial business at the launch of Malaysia Airports’ Licence to Win 2024
From left to right: MD Fadzwin Abdul Rahim, general manager of MA (Niaga); Megat Adrian Wira Mohd Aminuddin, senior general manager for strategy; Hani Ezra Hussin, senior general manager for commercial services; and Zulhikam Ahmad, general manager, commercial business at the launch of Malaysia Airports’ Licence to Win 2024
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Malaysia Airports’ Licence to Win airport shopping campaign is making a thrilling comeback this year from July to December
Attention all shoppers and travel enthusiasts! Malaysia Airports’ iconic Licence to Win (LTW) airport shopping campaign makes a spectacular comeback this year, promising an exhilarating experience and jaw-dropping rewards. From July 1 to December 31, 2024, participants have the chance to win an extraordinary RM1 million in shopping vouchers, along with a host of other incredible prizes.
The campaign’s grand launch, held at the picturesque Sentul Pavilion in Kuala Lumpur, set the stage with thrilling flair. Local celebrities and influencers graced the affair, including Alif Satar, Scha Alyahya, Awal Ashaari, Daiyan Trisha, Nazreem Musa, Azfar Heri and others. Guests arrived dressed to impress, channelling their inner secret agents and femme fatales in an atmosphere that could rival any blockbuster spy thriller.
Read more: Malaysia Airports entice guests with gastronomical delights
The launch event was nothing short of cinematic, featuring a mock heist scenario complete with a covert operative making a dramatic entrance to the venue via helicopter. A gleaming vault filled with money was an eye-catching centrepiece, symbolising the coveted RM1 million grand prize. The “Million Possible” theme brilliantly merged high-stakes excitement with sophisticated elegance, leaving attendees utterly captivated.
Above Alif Satar, Azfar Heri, Scha Alyahya, Awal Ashaari, MD Fadzwin Abdul Rahim, Hani Ezra Hussin, Megat Adrian Wira Mohd Aminuddin, Zulhikam Ahmad, Kavita Sidhu, Daiyan Trisha, Nazreem Musa, Ummi Nazeera and Nicole Chen
Alif Satar, Azfar Heri, Scha Alyahya, Awal Ashaari, MD Fadzwin Abdul Rahim, Hani Ezra Hussin, Megat Adrian Wira Mohd Aminuddin, Zulhikam Ahmad, Kavita Sidhu, Daiyan Trisha, Nazreem Musa, Ummi Nazeera and Nicole Chen
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Hani Ezra Hussin, senior general manager of commercial services for Malaysia Airports, expressed enthusiasm for the campaign's return: “We are thrilled to bring back Licence to Win 2024 to provide a unique rewarding shopping experience for our shoppers and travellers. This initiative aligns with our Commercial Reset Strategy to elevate the shopping experience with the exciting retail offerings at Malaysia Airports.”
See also: Hani Ezra Hussin on how Malaysia Airports attracts visitors
She explained Malaysia Airports’ efforts to significantly expand retail offerings since 2019, aiming to create a more enticing shopping and dining experience for visitors. “By introducing a diverse range of new outlets, we aim to enhance the overall atmosphere and provide a variety of options that cater to every taste and preference. Simultaneously, this presents a great opportunity to introduce our vibrant retail landscape and drive sales to our airport retailers. We expect to achieve more than RM200 million in sales revenue from LTW 2024 this year,” Hani says.
The LTW campaign is more than just a competition; it’s part of a larger strategy to enhance the airport retail landscape. As of March 2024, 81 per cent of awarded new stores are open across all participating airports. Duty-free outlets are undergoing significant renovations, with Eraman Duty Free, the retail partner for Licence To Win, already unveiling two revamped stores at KLIA Terminal 1.
MD Fadzwin Abdul Rahim, general manager of MA (Niaga); Zulhikam Ahmad, general manager of commercial business; Hani Ezra Hussin, senior general manager of commercial services; and Megat Adrian Wira Mohd Aminuddin, senior general manager of strategy
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How to participate in Licence to Win 2024
Participating in this thrilling campaign is simple. Shoppers need to spend a minimum of RM350 on a single receipt at any of the participating airports: KLIA Terminal 1 & 2, Penang International Airport, Kota Kinabalu International Airport, Langkawi International Airport, and Kuching International Airport. Spending a minimum of RM350 at any Eraman store earns shoppers double entries. These entries can be submitted online through the campaign’s official website or via contest entry forms and digital kiosks at the airports.
Don’t miss: Shop till you drop with exciting duty-free options at Malaysia Airports
The prize pool is nothing short of extraordinary. Besides the grand prize of a RM1 million shopping spree, the first prize is a shopping spree worth RM50,000 at Eraman, with second and third prizes comprising RM30,000, and RM20,000 shopping sprees respectively. Monthly prizes of RM2,000 shopping sprees will also be up for grabs, along with a bonus prize of a RM10,000 shopping spree exclusively for entries from airports outside of Kuala Lumpur.
With the success of previous campaigns, including the 2019 edition where 25-year-old Jason Goh won a McLaren 570S Coupe, expectations are high for this year's Licence to Win.
So, whether you’re a frequent flyer or just passing through, don't miss your chance to participate in this thrilling campaign. You might just walk away with the shopping spree of a lifetime. In the world of Licence to Win, anything is possible.
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Images: Malaysia Airports
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