Cover Langham Hospitality CEO Bob van den Oord with his dog, Cooper

Langham Hospitality Group CEO Bob van den Oord on bringing heritage properties into the now, humble beginnings and doing things “the Langham way”

Like so many of the hospitality industry’s most respected leaders, CEO of Langham Hospitality Group Bob van den Oord started small, washing dishes at a restaurant in his hometown of Breda, in the Netherlands.

“I wanted more in my career and I said to the boss then, ‘Look, I think I can do a lot more. Why don’t you put me in the kitchen?’”
Van den Oord recalls. He then went on to become a chef and started his own catering company, before moving to Belgium  to study economics and hotel management.

“That’s how things started for me in the hospitality world.” That ambition and appetite for expansion and growth—and perhaps more importantly an understanding of the significance of every role from dishwasher to general manager—is what makes Van den Oord such a force as Langham Hospitality Group’s CEO.

See also: Inside four one-of-a-kind hotel suites dreamt up by designers and artists

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Above Langham Hospitality Group CEO, Bob van den Oord

When he first joined the group in 1999, it had just five hotels. Today, it has 36 properties under four unique hotel brands: the ultra-luxurious Langham; five-star properties by Cordis; lifestyle and community- driven brand Eaton; and its younger, select-service concept, Ying’nFlo.

“Having been part of that story, that journey and that growth has been really gratifying,” he says. “Langham is kind of my middle name. I take it all very personally—it’s my baby and I am really excited about the future and where we’re taking it.”

Where they’re taking it next is Bangkok, with the upcoming opening of The Langham, Custom House, taking over one of the country’s most treasured heritage buildings. Originally constructed in 1888—a very auspicious number—it was designed in a neo-palladian style by Italian architect Joachim Grassi, who spent many years in what was then Siam and designed a large number of buildings in the capital.

“[The building] is so iconic for a number of reasons. It was their Customs House where they welcomed the world to Thailand,” says Van den Oord, adding that the hotel’s restaurants and bars will be in the original heritage building, while a newly built glass wing, designed to replicate the movement of the city’s river, will house 75 guest rooms and suites.

Tatler Asia
Above Langham Hospitality Group CEO, Bob van den Oord

“It will be a gorgeous hotel sitting on the Chao Phraya River, a beautiful location with a lot of heritage. It’s going to be a landmark opening that will very much cement Langham’s reputation in Southeast Asia,” he says. Following that will be The Langham, Venice, located on Murano—the island famed for its centuries-old glassmaking traditions. The site is a 16th-century casino, reimagined by award-winning, Milan-based architects Matteo Thun & Partners into a 133-room hotel.

Bangkok and Venice will be the latest in a series of Langham properties that pair heritage with modern hospitality: The Langham, Chicago occupies the first 13 floors of the city’s famous IBM building designed by Mies van der Rohe; The Langham, Boston sits in the old Federal Reserve Bank; and then there’s the one that started it all—The Langham, London, which opened in 1865.

“It was the first hotel with running hot and cold water, the first hotel with air conditioning, the first hotel with elevators, which were called ‘rising rooms’ in those days. It was also the first hotel in the world to serve afternoon tea,” says Van den Oord. “We’re very proud of our heritage, but we’re not nostalgic about it. We’re very much looking towards the future and trying to tap into what the new customer is looking for.”

The hardware at Langham properties is always distinct. “It’s important that every hotel has a sense of place,” says van den Oord. “When you check into The Langham, Custom House in Bangkok, [you should feel that] you’re in Bangkok.” But it’s the software that makes it distinctly Langham. Van den Oord says that it’s consistency that keeps loyal guests coming back, whether it’s in the afternoon tea—the hospitality group has an in-house pastry academy to ensure its afternoon tea remains a universal signature—or in its quality of service, which the CEO describes as “the Langham way”.

“We’ve created, I feel, a really powerful culture throughout our hotels where staff can be themselves; where they can be authentic, unpretentious and unscripted,” he says. “They’re able to tell their story the way they see fit with our guests.

And I think that engagement, that authenticity is very much what the Langham way is all about.” When he’s not busy overseeing the Langham empire, Van den Oord says he enjoys hiking Hong Kong’s mountainous terrain with his Rhodesian Ridgeback, Cooper; and, perhaps surprisingly for someone in the travel industry, spending time at home. An avid art collector, his walls are adorned with pieces by the likes of Spanish painter Lita Cabellut, Chinese artist Zhang da Zhong and photographer Terry O’Neill.

He also loves hosting and cooking for friends at home— hospitality truly is in his DNA.

Credits

Production: Carlos Hui
Photography: Karlson Tsang
Photography Assistant: Hsiao

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Coco Marett is a writer and editor who grew up between Hong Kong and Melbourne. She currently heads the travel section for Tatler Asia, and manages the Tatler Travel account on Instagram. She is known for her features on unique, under-the-radar properties and destinations. She's also known for her in-depth interviews that paint a refreshingly candid portrait of influential figures across various industries —from artists to political figures, CEOs to celebrity chefs. Follow her on Instagram @cocomarett