Cover The 10 hottest travel destinations set to dominate your feed in 2025

To spark your wanderlust, read on to discover the top travel destinations poised to dominate your social feeds next year

As we look ahead to 2025, the latest survey from Skyscanner reveals that the travel landscape is poised for an exciting transformation, driven by a growing desire for collective travel experiences. “Singapore travellers look forward to embarking on new journeys, with 53 per cent indicating the desire to travel more in the coming year,” shares Cyndi Hui, Skyscanner travel trends and destination expert. “People are looking to be part of something larger, embracing experiences that create lasting memories.”

With a growing emphasis on unique experiences and shared adventures, travellers are eager to explore both familiar and novel locales. To spark your wanderlust, read on to discover the top ten travel destinations poised to dominate your social feeds in 2025.

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1. Lijiang, China

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Above Lijiang, China

Leading the charge is Lijiang, China, which has seen an astounding 410 per cent increase in flight searches. The city’s Old Town is a Unesco World Heritage Site with well-preserved architecture dating back to the Ming dynasty. Surrounded by stunning natural landscapes like the Jade Dragon Snow Mountain and Lash Lake, Lijiang is an ideal holiday spot for both outdoor enthusiasts and those seeking to immerse themselves in ancient culture.

2. Thessaloniki, Greece

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Above Thessaloniki, Greece

Next on the list is Thessaloniki, a vibrant Greek city known for its rich history, diverse culinary scene, and lively waterfront. Visitors can indulge in exquisite dining experiences and explore historical landmarks, enjoying a perfect blend of ancient charm and modern vibrancy in a Mediterranean setting.

3. Chongqing, China

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Above Chongqing, China

Also known as the “Cyberpunk City”, Chongqing is gaining traction among those seeking adventure. Famous for its futuristic architecture and neon-lit skyscrapers reminiscent of a sci-fi film, the city offers a unique urban experience combined with easy access to the spectacular Three Gorges.

4. Tromsø, Norway

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Above Tromsø, Norway

Stargazing and chasing celestial wonders remain major travel motivators, with over half of Singaporean travellers planning to pursue experiences like the Northern Lights and solar eclipses. Based in the heart of the Arctic Circle directly below the Northern Lights oval, Tromsø in Norway is an ideal destination for viewing the magnificent aurora borealis.

5. Okinawa, Japan

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Above Okinawa, Japan

Okinawa stands out as a top choice for Singaporean travellers seeking a tropical escape closer to home. With beautiful beaches, world-class diving spots and rich biodiversity, it’s an ideal paradisiacal escape without a lengthy flight time.

6. Rovaniemi, Finland

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Above Rovaniemi, Finland

Rovaniemi, famously known as “Santa Claus’s hometown”, attracts those seeking winter wonderland experiences. Full of laidback charm and spectacular nature, Rovaniemi is another unique spot for chasing the Northern Lights, alongside winter wonderland experiences.

7. Hangzhou, China

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Above Hangzhou, China

The picturesque Hangzhou has also emerged as a trending destination, renowned for its famous monasteries and the idyllic West Lake, a Unesco World Heritage site that has inspired poets and artists for centuries.

8. Daegu, South Korea

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Above Daegu, South Korea

Nature continues to be a powerful motivator for travel, with travellers centring holidays around seasonal blooms like cherry blossoms. Daegu in South Korea is an increasingly popular place to view the dainty flowers, with the added appeal of traditional markets and natural attractions like Palgongsan Mountain.

9. Paro, Bhutan

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Above Paro, Bhutan

Paro, Bhutan offers an escape into tranquillity amidst stunning Himalayan landscapes. The opportunity to engage with Bhutanese culture—which remains largely untouched by modern world influences—makes it a compelling choice for mindful travellers after lesser-known destinations. The remote Himalayan kingdom boasts fortress-like monasteries, diverse wildlife and spectacular views.

10. Innsbruck, Austria

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Above Innsbruck, Austria

Finally, Innsbruck, Austria rounds out the list, enticing with alpine beauty, historic architecture, and a vibrant cultural scene. Having hosted the Winter Olympics twice, it’s also a popular skiing destination that’s home to some of the best ski resorts in Europe.

Credits

Images: Skyscanner

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Sabrina Low was the former assistant digital editor for Tatler Singapore.