The "Immersive Hong Kong" roving exhibition comes to Kuala Lumpur

Discover Hong Kong’s diverse tapestry at the ‘Immersive Hong Kong’ roving exhibition

To foster cultural exchange and friendship with Malaysia, the Immersive Hong Kong roving exhibition opened in Kuala Lumpur on March 3, giving visitors a novel taste of the city’s vibrancy and dynamism. Through advanced art technology, the exhibition presents the city’s rich diversity from its bustling business and financial districts to exciting arts,
sports, and natural splendour.

The captivating exhibition, organised by the Information Services Department and themed Hong Kong–Where the World Looks Ahead, is the third stop of the exhibition in ASEAN, following those in Jakarta, Indonesia, and Bangkok, Thailand in July and October last year respectively.

Visitors have the opportunity to immerse themselves in Hong Kong’s unique blend of East-meets-West influences and explore the potential for business, investment and tourism in the city. Through various mediums and interactive art technology in five thematic zones–Financial Bridgehead, I&T Brain Bank, Blossoming Creativity, Diversity and Greenery, and Buzzing Sports Action–Immersive Hong Kong enables visitors to explore different visuals representing the city with a creative twist.

The multifaceted appeal of Hong Kong is presented through multiple interactive art projections, light box installations, and naked-eye 3D displays, showcasing why the city is one of the most desirable places to visit, live, work, and invest. Exhibition-goers can also enjoy Hong Kong’s vibrant and colourful skylines, illustrated by Hong Kong artist Messy Desk (Jane Lee) at a photo corner in the venue.

Above The Brand Hong Kong x Messy Desk photo corner illustrated by local creative artist Jane Lee

The Brand Hong Kong x Messy Desk photo corner illustrated by local creative artist Jane Lee

1 / 1

An interactive game, ‘Snap a cool shot @Immersive Hong Kong’ is also featured as part of the exhibition. The top 400 winners will each receive an economy class round-trip air ticket from Kuala Lumpur to Hong Kong. The tickets are sponsored by Hong Kong International Airport's ‘World of Winners’ campaign.

Don’t miss: 24 hours in Hong Kong: Fiona Xie and Loui Lim discover the city’s best culinary and cultural gems

Immersive Hong Kong will run at Pavilion Bukit Jalil until March 10, 2024. Admission is free and visitors will be offered souvenirs during the event. More information is available on the Brand Hong Kong website.

Photo 1 of 4 The ‘Immersive Hong Kong’ roving exhibition, which showcases Hong Kong's unique strengths, advantages and opportunities with art technology, was launched in Kuala Lumpur, Malaysia, on March 3 as part of a promotional campaign in Association of Southeast Asian Nations countries. Photo shows an art projection with the theme of Blossoming Creativity at the exhibition

Photo 2 of 4 The ‘Immersive Hong Kong’ roving exhibition, which showcases Hong Kong’s unique strengths, advantages and opportunities with art technology, was launched in Kuala Lumpur, Malaysia, on March 3 as part of a promotional campaign in Association of Southeast Asian Nations countries. Photo shows the light box installations with the theme of Buzzing Sports Action at the exhibition

Photo 3 of 4 An interactive game, ‘Snap a cool shot @Immersive Hong Kong’ is also featured as part of the exhibition. The top 400 winners will each receive an economy class round-trip air ticket from Kuala Lumpur to Hong Kong. The tickets are sponsored by Hong Kong International Airport's ‘World of Winners’ campaign. Photo shows a visitor looking at the information of the game

Photo 4 of 4 The ‘Immersive Hong Kong’ roving exhibition, which showcases Hong Kong’s unique strengths, advantages, and opportunities with art technology, was launched in Kuala Lumpur, Malaysia, on March 3 as part of a promotional campaign in Association of Southeast Asian Nations countries. The exhibition will run at Pavilion Bukit Jalil, a major shopping centre in Kuala Lumpur, until March 10

The ‘Immersive Hong Kong’ roving exhibition, which showcases Hong Kong's unique strengths, advantages and opportunities with art technology, was launched in Kuala Lumpur, Malaysia, on March 3 as part of a promotional campaign in Association of Southeast Asian Nations countries. Photo shows an art projection with the theme of Blossoming Creativity at the exhibition

1 / 4

NOW READ

First look: Two new Omega boutiques in Hong Kong offer outstanding levels of service

Asia’s Most Influential tastemakers Hong Kong

Inside the Cartier jewellery exhibition at Hong Kong Palace Museum

Credits

Images: Brand Hong Kong

Topics

Brand Hong Kong Hong Kong

Best of Tatler Asia video highlights

Featured videos from around Tatler Asia: Get exclusive behind-the-scenes look at the interviews we do, the events we attend, the shoots we produce, and the incredibly important people who are part of our community