Cover Dato’ Abdul Rahman Ahmad, CIMB’s Group CEO (left) and Effendy Shahul Hamid, CIMB’s Group Consumer and Digital Banking CEO (right) presenting the Grand Prize to the champion team
Dato’ Abdul Rahman Ahmad, CIMB’s Group CEO (left) and Effendy Shahul Hamid, CIMB’s Group Consumer and Digital Banking CEO (right) presenting the Grand Prize to the champion team
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The premium and exclusive invitation-only golf event provides CIMB Preferred customers with a unique and premium golfing experience
CIMB Bank has had a rich history of hosting golf tournaments, previously with the CIMB Classic, which was an eagerly anticipated event on the golfing calendar. Of course, the sport is known for being one that allows for relationship-building among the wealthy, so CIMB curated a unique golfing experience for its Preferred clients—this time around embodying a more personalised and luxurious approach.
"We felt it was the right time to get back into golf in some way, but with a much more personal tone—a different and specifically curated asset to deliver a true 'client-first' event. With that as a starting point, we created the CIMB Preferred Golf Series—a by-invitation-only event that we hope will be a fixture on the calendar for our select group of CIMB Preferred customers,” shared Effendy Shahul Hamid, CIMB's Group Consumer and Digital Banking CEO.
Read also: CIMB redefines luxury in Singapore
Here’s a look at some of the action that took place during the qualifying rounds:
Clear skies and warm sunshine on the pristine golf course during the CIMB Preferred Golf Series 2023
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The exciting tournament concluded with a grand final, which took place on the lush green grounds of the Kuala Lumpur Golf and Country Club. The event drew over 400 contestants comprising top-tier clients, invited guests, as well as the management of CIMB—all of whom broke up into mixed teams of four.
The format of play was the popular Texas Scramble System 36, where each team selected their best drive to determine subsequent shots until the ball was successfully holed. On-course competitions included Nearest-to-Pin, Longest Drive, and Nearest-to-Line challenges.
Open to both male and female participants, the ultimate prize for the final was an exclusive five-day/four-night Tochigi-Tokyo-Ibaraki Golf Escape, inclusive of roundtrip business class air travel from Kuala Lumpur to Tokyo with four rounds of 18-hole golf. Other prizes included a 15-inch Macbook Air for the second-place winner and a Bowers and Wilkins Panorama 3 soundbar for the third-place winner.
To end the tournament on a high note, guests were treated to a sumptuous dinner while being entertained with a special performance by Dato' Sheila Majid.
The CIMB Preferred Golf Series was crafted to deliver a unique and personal experience that embodies the Preferred brand proposition. The series puts its own unique spin on golfing, with attention to finer details complementing the golfers' entire journey. “There's no single magic bullet but knowing the elements that bring the package together and being able to execute consistently from start to finish is what we believe sets us apart," said Effendy.
For more information, contact CIMB Preferred Call Centre at 1300 885 300 and embark on a journey of a lifetime, where exclusivity meets excellence.
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Images: CIMB Bank
