Porsche at Jewel: A bold, new chapter for the German automotive brand in Asia Pacific

The store is divided into four distinct zones, each reflecting a facet of Porsche’s identity. At Café Carrera by Baker & Cook, visitors can embark on a culinary escapade via six signature sandwiches—each crafted to capture the spirit of a legendary road trip route from around the world. From the Stelvio Pass in Italy (a layered tomato and mozzarella confection) to California’s Highway 1 (salmon and cream cheese), each sandwich pays homage to the spirit of the open road—ideally taken behind the wheel of a Porsche, of course. Limited-edition macarons, meanwhile, reinterpret Porsche’s vibrant Paint-to-Sample palette through flavours rooted in Singapore’s culinary heritage. Bandung, Milo, pandan kaya...each flavour aptly captures the essence of Porsche passion in the Southeast Asian region.

The Porsche Lifestyle store is a dedicated retail space offering curated apparel, accessories and exclusive collaborations. Porsche at Jewel’s inaugural capsule collection is a partnership with Singaporean artist Tiffany Lovage, who created a limited-edition artwork inspired by the nation’s kopi culture. Her reinterpretation of familiar coffee shop scenes blends community spirit with Porsche’s design sensibility—underscoring the brand’s philosophy that the Porsche lifestyle is as much about shared moments as it is about speed.

The Culture Garage is a dynamic showcase for automotive culture and innovation. Designed as an ever-changing exhibition space, it brings Porsche’s heritage to life through seasonal highlights and rare vehicle displays. In an evocative nod to Singapore’s 60th birthday this year, the Culture Garage’s inaugural highlight is a striking red 911 Carrera set against an illustrated backdrop of the Peranakan shophouses on Joo Chiat Road. 

Adding another layer of storytelling is a feature wall curated by Stefan Bogner, founder of Curves magazine and a lifelong Porsche enthusiast. His evocative imagery of road trips across Southeast Asia is juxtaposed with treasures from Porsche’s archives, creating a visual tapestry that celebrates the joy of the journey as much as the destination.

Naturally, the store’s interiors also pay homage to Porsche’s design DNA. The warm tones of Hellelfenbein (light ivory), a vintage Porsche body colour, set the backdrop, while Mintgrün (mint green), one of Porsche’s rare Paint-to-Sample hues, brings a pop of contemporary freshness to the space as a playful accent colour. Porsche collectors and enthusiasts will also recognise the Pepita pattern (an iconic houndstooth textile from vintage Porsche interiors), which appears as soft furnishings throughout the space.

While Porsche at Jewel is designed as an immersive brand destination in its own right, it also offers a tantalising preview of what’s to come. The store doubles as a welcome point and reception area for the highly-anticipated Porsche Experience Centre Singapore (PEC), slated to open in 2027. This milestone event will mark the 11th PEC worldwide, and the very first built from the ground up to serve both local drivers and regional visitors.

Set on a site just 20 minutes from the airport, PEC Singapore promises to be more than a playground for petrolheads. At its heart lies a 2 km handling track, offering adrenaline-charged driving experiences alongside immersive simulators, rotating themed exhibitions, display vehicles from the Porsche archives, and family-friendly attractions. 

In a way, Porsche at Jewel is not just a stylish destination, but also the first chapter of a larger story—a seamless bridge between brand storytelling and real-world engagement, and most importantly, an invitation to experience the future of Porsche in the Asia Pacific region.

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