Cover Andrew Li, CEO of Zouk Group, views driving as a meditative escape, where the precision required to handle a ride such as the Porsche 911 sparks creativity and reflection, helping him innovate at work
Andrew Li, CEO of Zouk Group, views driving as a meditative escape, where the precision required to handle a ride such as the Porsche 911 sparks creativity and reflection, helping him innovate at work
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Tatler+
At once timeless and unforgettable, the newly launched Porsche 911 Carrera is the perfect reflection of Zouk Group CEO Andrew Li’s approach to crafting enduring experiences in both his personal and professional lives
For Andrew Li, the chief executive officer of Zouk Group, precision, passion and power are not just qualities he brings to the workplace; they are also traits that permeate his personal life, coming through most evidently in his fondness for driving—and his vehicles of choice. To Li, driving is not just about the thrill of the road, but also a reflection of his professional ethos: crafting experiences that are curated, memorable and finely tuned to perfection. His love of cars, particularly the Porsche 911, embodies this exact philosophy.
Li’s journey into driving began in his early 20s, when he first gripped the wheel of his mother’s convertible in Hong Kong, where he was raised during his formative years. The experience, the 42‑year‑old recalls, felt like stepping into a new world of freedom and responsibility. “It was like opening a door to a new realm,” says the self‑proclaimed extreme introvert, comparing the roar of the engine coming to life to the electrifying force of making bolder choices.
His first car, a powerful coupé he bought shortly after launching Zouk Genting in 2019, marked a significant milestone. Its dynamic engine and bold character were a reflection of his new life in Singapore, a powerful statement of his independence and thirst for overcoming challenges in uncharted territories. “It was like driving a mini rocket ship,” he recalls, appreciating the thrill of speed and the sense of freedom it offered. More than just a car, the coupé symbolised a fresh chapter, one where every turn held the promise of something new.
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However, it was not until his first drive in his elder brother’s Porsche 911 last year that Li understood the magic of Porsche’s most iconic sports car, which captivated him with not just its power, but also its perfect harmony of engineering and emotion. “It wasn’t just about the speed,” the middle of three sons says. “It was about the seamless integration of performance, precision and passion. That drive made me realise that the 911 is more than just a car; it’s an experience.”
He further shares that driving a Porsche, especially the 911, offers him a unique space for clarity and creativity. “It demands focus,” he says, “and that’s what makes it so liberating. The precision required ‘opens up’ space for ideas to flow.” It is this very same concentration that he channels into the problem‑solving and innovative thinking called for in his work—both of which demand a fine balance between passion and precision.
For Li, Porsche represents the pinnacle of automotive excellence — a perfect blend of precision, performance, and heritage. The new 911 Carrera, with its iconic silhouette, rear‑engine layout and impressive updates, including a revised twin‑turbo 3.0‑litre engine, HD‑Matrix LED headlights and a new fully digital cockpit, embodies timeless elegance and innovation. A blend of heritage and cutting‑edge technology, Porsche’s legacy stretches back over six decades, continually evolved while honouring its roots. This commitment to craftsmanship resonates deeply with Li’s approach to leadership, where precision, excellence and innovation are paramount.
Above For Li, a Porsche is a reflection of his precision and innovation in crafting exceptional experiences at Zouk Group
For Li, a Porsche is a reflection of his precision and innovation in crafting exceptional experiences at Zouk Group
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At the helm of an entertainment and nightlife institution, Li aims to craft experiences at Zouk with the same attention to detail and dedication to perfection that Porsche invests in its vehicles. “Both brands are obsessive,” he notes, comparing Porsche’s exacting standards to the experiences he strives to create at Zouk. “Porsche engineers for milliseconds; we engineer nights that linger for decades.”
And it seems this professional focus on creating moments that resonate long after they have passed carries over to Li’s drives. He reveals that if he were to take a Porsche on a road trip, it would be along South Africa’s rugged coastline. “The perfect car for that trip would be a 911 Cabriolet,” he says, imagining the drive with his girlfriend radio presenter and friend of Tatler Germaine Leonora Tan, his mother, and his dogs, Toro and Miso, enjoying the open road and breathtaking views. The trip would also be spontaneous, filled with stops at vineyards as well as moments celebrating the classics in both music and the iconic 911.
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On how a Porsche aligns with his identity, Li shares that he sees it as an embodiment of both elegance and energy. “Driving a Porsche is about more than just speed,” he says. “It’s about making a statement without saying a word. It’s a silent confidence that speaks volumes.” At once sophisticated and bold, the 911’s design reflects Li’s approach to life: poised and always ready to deliver.
The Porsche spirit of performance, meanwhile, mirrors Li’s leadership style. The 911, for instance, pushes boundaries, redefines limits and constantly strives for new heights—values that strike a cord with Li. “At Zouk, we push the boundaries of what’s possible,” he says. “We’re always challenging the status quo, just like how Porsche constantly redefines driving performance.” For Li, it is about encouraging those around him to achieve greatness, setting high standards and motivating others to reach them by daring to defy conventions.
The essence of a journey in a Porsche, muses Li, is a fusion of freedom and control. “It’s the ultimate balance [between the two],” he says, raising the example of taking corners at speed while maintaining absolute mastery over the car. He adds that for him, driving a Porsche is an experience that transcends the car itself. “It’s a meditative escape,” he explains, “a journey into timelessness that rejuvenates my soul and sparks reflection.”
For Li, a Porsche is more than just a car; it is an enduring symbol of excellence, precision and the pursuit of experiences that leave a lasting impact. Just as the 911 continues to evolve, so, too, does his journey, constantly driven by a passion for pushing boundaries and creating moments of timeless significance.
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