Cover IQOS unveils the ILUMA i REMIX Limited Edition (Photo: courtesy of IQOS)
IQOS unveils the ILUMA i REMIX Limited Edition (Photo: courtesy of IQOS)
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With fluid colour transitions and a nod to music culture, the latest smoke-free IQOS device from Philip Morris International proves that technology doesn’t have to look so clinical
You know that feeling when a DJ drops the perfect remix of a classic track? Suddenly, something familiar feels entirely fresh. We do this all the time. We mix vintage tailoring with loud new sneakers. We blend old family traditions with very modern habits. We are, quite literally, the curators of our own aesthetic. It makes perfect sense that the devices we hold in our hands every single day should reflect that same energy.
For legal-age nicotine users who have already moved past traditional cigarettes, the conversation often circles back to functionality. Does the battery last? Is it easy to maintain? But what about form? Shouldn’t the tools we carry actually look good?
Enter the IQOS ILUMA i REMIX Limited Edition. With over 35 million users globally—the vast majority of whom have successfully left traditional smoking behind—the brand already had a rock-solid footing. But Philip Morris International pushed the design envelope anyway.
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Above IQOS unveils the ILUMA i REMIX Limited Edition (Photo: courtesy of IQOS)
IQOS unveils the ILUMA i REMIX Limited Edition (Photo: courtesy of IQOS)
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Taking cues from the power of music, this latest iteration is all about excitement. Picture a pocket-sized device with iridescent finishes and rhythmic colour transitions. The hues fade, merge and reappear depending on the angle of the light.
“Curiosity is our driving force and part of our DNA,” notes Vickna Tharmalingam, director for Smoke-Free Products at PMFTC, the Philippine affiliate of PMI. “It pushes us to constantly innovate and elevate the consumer experience to keep advancing our vision of a smoke-free future.”
It is a seriously hefty goal. Moving a whole society away from cigarettes takes much more than a sleek, colourful exterior. It requires a massive shift in how we understand the habit.
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Above IQOS unveils the ILUMA i REMIX Limited Edition (Photo: courtesy of IQOS)
IQOS unveils the ILUMA i REMIX Limited Edition (Photo: courtesy of IQOS)
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You see, the primary culprit in smoking-related problems is the combustion itself. Burning the tobacco is the real issue. By heavily investing in advanced heat-not-burn technology, the ILUMA i eliminates that fire entirely. You get the nicotine (which, we must strictly note, is absolutely addictive and never risk-free) without the smoke, the ash or that stale smell clinging to your favourite jacket.
It is a user-centric piece of hardware born from years of rigorous scientific progress and multidisciplinary research. But wrapped up in this new contemporary shell? It feels much more like a natural extension of your personal style. PMFTC, a major player combining the forces of LT Group Inc and PMI, is clearly aiming to meet strict regulatory requirements while satisfying what adult consumers actually want.
We are constantly evolving. Our tastes shift, our curated playlists update and our daily choices mature. For adult smokers deciding to leave combustion scares in the past, having a science-backed alternative is crucial. Having one that actually looks beautiful while doing it? Well, that is a rhythm worth keeping on repeat.
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Angela Nicole Regis Guiral is a digital editor at Tatler Philippines. She studied journalism and has since written features that look closely at how culture, lifestyle and social impact converge, while occasionally wandering into the worlds of style and travel.
