Italian luxury sports car manufacturer Ferrari closes a deal with San Miguel Corporation (SMC) subsidiary Velocità Motors Inc
Distinguished entrepreneur, philanthropist, and passionate car enthusiast Ramon S Ang couldn’t contain his excitement for Velocità Motors Inc (VMI), a San Miguel Corporation company, when it became Ferrari’s official distributor in the Philippines.
“Honestly without any bias, when it comes to sports cars, it’s Ferrari. . .It’s an iconic brand, unequal to any other brand,” Ang said during the partnership’s launch party at the temporary Ferrari showroom along EDSA.
“This partnership is a milestone in the history of Ferrari in the Philippines, and we would like to warmly welcome Velocità into our Ferrari family as the new exclusive importer and distributor,” says Dieter Knechtel, president of Ferrari Far East & Middle East.
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Ferrari used to be distributed locally by Autostrada Motore, helmed by Wellington Soong, which also distributes other renowned luxury car brands. Later in 2019, Ferrari was handed over to Dennis Uy’s Motostrada Inc. But with the primary aim to grow the Filipino community of Ferrari owners, drivers, and enthusiasts, a more optimistic and visionary partnership was formed with Ang.
“We firmly believe that VMI will be able to deliver enhanced ownership experiences to our community of passionate Ferrari clients in the Philippines, including the creation of a dedicated space like a ‘Ferrari Clubhouse’, where owners can gather as a community, sharing their love for the brand, and connecting to the world of Ferrari,” Knechtel adds.
“This is a partnership we are extremely proud of, and very excited about—becoming the official distributor of the iconic, highly-revered, globally recognised, and well-loved brand, Ferrari. This also benefits our Filipino workforce, who will be exposed to the highest levels of engineering, performance, design, quality, and customer service. I have no doubt they will be up to the task of carrying the name of this world-class brand,” Ang said.
