Cover Lexus IS F Sport in Heat Blue Contrast Layering (Photo: Raph Hidalgo)
Lexus IS F Sport in Heat Blue Contrast Layering (Photo: Raph Hidalgo)
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See how the automaker succeeds in crafting amazing experiences and making luxury deeply personal for valued customers
It’s easy to equate luxury with the next glitzy thing on the market. Yet, more often than not, it is better described as an experience that moves you, a feeling that resonates with those who seek something more than the ordinary. This, patrons of Lexus know very well.
With effortless poise, meticulous craftsmanship and exceptional hospitality ingrained in its DNA, the premier marque consistently redefines luxury with each of its creations. “At the heart of every Lexus is a reflection of our vision of making luxury personal,” says Carlo Ablaza, Lexus Philippines vice president and Lexus Manila, Inc general manager. “More drawn to quiet luxury, Lexus owners highly value vehicles that are intuitive, engaging to drive and tailor-fit for their needs. Once customers get their first experience of owning a Lexus, we are most certain that we will see them again at our showroom.”
He expounds further on their commitment to creating exceptional guest experiences and crafting solutions that truly activate the senses, as perfectly embodied by brand philosophies like the Lexus Driving Signature (LDS).
“Since its introduction in 2020, the LDS has been a crucial part of the development of Lexus vehicles,” states Ablaza. “The goal is to unite man and machine in providing the most satisfying and exhilarating driving experience. Pursuing linear operation, the steering wheel, accelerator and brake pedal response is developed to be as precise and true to the driver’s intentions.” As a result, riding a Lexus is smoother, more comfortable and more intuitive than ever. And these qualities are all part and parcel to the brand’s promise of “happiness in motion”.
Above Dashing wheels on the Lexus IS (Photo: Raph Hidalgo)
Above A peek inside the Lexus IS (Photo: Raph Hidalgo)
Dashing wheels on the Lexus IS (Photo: Raph Hidalgo)
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With a look as refined and confident as its performance, the Lexus IS is the first model built from the ground up with this philosophy. This compact yet commanding sedan is positioned as a driver-focused vehicle, boasting enhanced responsiveness, less road noise and class-leading advancements. “With its dynamic sporty exterior and the heightened connection between the vehicle and the driver, the IS promises to deliver an exhilarating driving experience like no other,” enthuses Ablaza.
Meanwhile, those who prefer a slightly larger make are bound to appreciate the Lexus ES, an elegant model suited for the busy executive. “Mostly chauffeur-driven, it features a sleek, slender exterior and developed to have a stable ride even in high-speed driving conditions,” Ablaza remarks. The large and exquisitely designed interior cabin promises a tranquil ambience on every ride, complete with lush seating and ample leg room for the ease and comfort of passengers.
Above Lexus ES in Sonic Chrome (Photo: Raph Hidalgo)
Above The interiors of every Lexus breathe comfort and style (Photo: Raph Hidalgo)
Lexus ES in Sonic Chrome (Photo: Raph Hidalgo)
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Witnessing these vehicles up close, and discovering which model truly speaks to you, at the Lexus Manila showroom is an awe-inspiring experience itself. It displays Lexus’ signature omotenashi, or spirit of wholehearted service in the most palpable sense, showing how the brand goes above and beyond every phase for its clients.
See also: Unstoppable drive: Filipino golfer Miguel Tabuena and Lexus renew their winning partnership
“Before every Lexus arrives at the showroom, it is conceptualised, designed and engineered to deliver a luxury experience unlike any other. This attention to detail is also evident in the vehicle ownership experience,” Ablaza details. “Anticipating the needs of our valued customers is inherently Lexus, with multiple touchpoints available in place to make sure that we are within reach for any of our customers’ needs.” Recently, they introduced Lexus Premium, a tailored suite of services for every step in a customer’s journey with the brand—from purchase to maintenance and insurance—and for when they are ready for their next Lexus vehicle.
Lexus truly understands how luxury is personal and makes it happen in the most thoughtful ways. By pushing the boundaries of design, performance and sustainability, while being equally attuned to the needs of its customers, the luxury lifestyle brand fulfils its mission to make happiness in motion a reality for all who embrace it.
Visit the Lexus Manila showroom at 8th Avenue, corner 34th St, Grand Central Park, Bonifacio Global City, Taguig City.
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Credits
Photography: Raph Hidalgo
Production: Dorynna Untivero, Dara Evangelista, Michelle Soriano, Johannah Reglos
Location: Lexus Manila Showroom, Bonifacio Global City
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Trained as a student journalist, Mac’s knack for writing was a serendipitous discovery. Years later and she can’t imagine doing anything else. When she isn’t typing away on a story, she revels in being lost in a new city, revisiting a cosy film or sitcom, and idling away with her dogs.
