Tatler+
Set against the majestic backdrop of the historic Bangunan Sultan Abdul Samad, Chery's highly anticipated flagship SUV makes its grand entrance
Chery Malaysia has officially launched its newest flagship masterpiece, the all-new Tiggo 9. Unveiled on June 23 at the iconic Bangunan Sultan Abdul Samad in Kuala Lumpur, the grand debut was graced by YB Sim Tze Tzin, Deputy Minister of Investment, Trade and Industry, marking a monumental chapter for the automaker.
As the largest and most luxurious model within the esteemed Tiggo family, the Tiggo 9 heralds Chery’s ambitious foray into the premium SUV segment, introducing a concept the brand proudly terms “intelligent luxury”. Lee Wen Hsiang, vice president of Chery Malaysia, noted that every meticulous detail of the vehicle has been thoughtfully curated to reflect confidence, sophistication, and modernity. It is a vehicle designed not merely to transport, but to elevate the entire driving experience through a seamless blend of advanced technology, superlative comfort, and striking aesthetics.

Above The Chery Tiggo 9
The sheer road presence of the Tiggo 9 is undeniable. Its bold yet elegant exterior design is immediately distinguished by a striking 3D diamond-shaped grille, flanked by sleek LED headlights and dynamic flow lighting. These contemporary touches are further enhanced by a commanding stance resting on 20-inch luxury-designed alloy wheels. Discerning drivers will appreciate the seamless integration of flush door handles and the welcoming glow of puddle lights. At the rear, integrated taillights with a unique diamond-inspired signature leave a lasting impression.

Above The Chery Tiggo 9’s panoramic sunroof
Stepping inside the cabin reveals a sanctuary of spatial comfort and high-end versatility across three rows of seating. Tailored for Malaysia’s tropical climate, the interior features ventilated seats in both the first and second rows, with the front seats further boasting dedicated massage functions. A panoramic sunroof bathes the plush interior in natural light, and passengers are enveloped in an auditory feast courtesy of a 14-speaker Sony premium sound system, while rear occupants enjoy dedicated climate controls, individual air vents, and privacy window shades.

Above A view of the seat ventilation
Beyond tactile comforts, the TIGGO 9 is a technological tour de force. The cabin’s atmosphere can be personalised via a 64-colour dynamic ambient lighting system, setting the perfect mood for any drive. At the heart of the dashboard is a stunning 15.6-inch infotainment system, powered by an advanced Qualcomm Snapdragon 8155 chip, with seamless connectivity with wireless Apple CarPlay and Android Auto. The driver-centric cockpit is equally impressive, featuring a high-definition head-up display, a comprehensive driver monitoring system, and thoughtful conveniences like an armrest with a built-in cooling system.

Above The automatic parking assist function

Above Different driving modes are available
Beneath its sculpted hood, the TIGGO 9 delivers a performance as robust as its design. Powered by a responsive 2.0TGDI engine, it unleashes 256 PS and 390 Nm of torque, paired seamlessly with a 7-speed dual-clutch transmission. Despite this dynamic power, the intelligent all-wheel-drive system—equipped with seven distinct drive modes ranging from Eco to Off-Road—maintains commendable efficiency at 8.3 litres per 100 kilometres. Safety remains paramount, with a formidable structure built from 85 per cent high-strength steel, ten airbags, and the advanced ADAS 2.5 suite offering 23 driver assistance features, including Automatic Park Assist.
Available in Matte Grey and Carbon Black, the TIGGO 9 is offered in two variants: the Prime at RM179,800 and the Flexi at RM166,800. With its compelling blend of luxury, cutting-edge technology, and robust performance, the Chery TIGGO 9 arrives not just as a new vehicle, but as a definitive statement of prestige for the modern Malaysian driver.




