Cover If you can dream it, Bang & Olufsen can craft it (Photo: courtesy of Bang & Olufsen)
If you can dream it, Bang & Olufsen can craft it (Photo: courtesy of Bang & Olufsen)
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Bang & Olufsen
Choose from over 500,000 material combinations as Bang & Olufsen's master artisans from Denmark realise your ideal audio device design
We often try to infuse our personality into our homes. From a shelf filled with souvenirs or a pair of speakers, what matters is that there’s cohesion and our undeniable sense of style is reflected. The options at our disposal often restrict us, but Bang & Olufsen challenges this notion. Its audio products exude elegance, sophistication and now, unparalleled customisation. It has now unveiled its Atelier, which allows you to transform its devices into one-of-a-kind pieces that can seamlessly blend into any room it is placed in.
More from Bang & Olufsen: Hear it in your soul: Bang & Olufsen’s Beolab 8
Above Express yourself with Bang & Olufsen signature pieces in bold new colourways (Photo: courtesy of Bang & Olufsen)
Express yourself with Bang & Olufsen signature pieces in bold new colourways (Photo: courtesy of Bang & Olufsen)
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Atelier is the brand’s way of enabling its patrons to express themselves with the finest artistry and craftsmanship in response to the growing desire for more personal creations. “A customer who commissions a bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style,” Bang & Olufsen CEO Kristian Teär says. “We aim to create an experience and a product that resonates with them, building a lasting relationship between [the brand] and the customer.”
Within Bang & Olufsen’s Atelier are three services that address every facet of your piece. Whether you want to sing along, dance, or relax to your favourite music, you can do so with speakers that are sincerely you. In Atelier Bespoke, collaborate directly with an artisan to handpick specific materials and colours to design a unique sound system. Conceptualise eye-catching shapes and forms that spark conversation and reflect your inner self.
See more: Experience cinematic magic with Bang & Olufsen’s Beovision Harmony
Above Choose from a wide variety of materials and colours to experiment with (Photo: courtesy of Bang & Olufsen)
Choose from a wide variety of materials and colours to experiment with (Photo: courtesy of Bang & Olufsen)
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Meanwhile, the Atelier Catalogue features over 500,000 combinations of fabric, wood and aluminium finishes. Regardless of your room’s chosen aesthetic, Bang & Olufsen makes it possible. Those who appreciate sleek, metallic fixtures can find a pairing that will bring the whole room together, while enthusiasts with an affinity for a retro vibe and feel will no doubt adore the bold colours and hues that are available. This flexibility helps you achieve the design you’ve envisioned to complete your home.
Lastly, find limited-edition items amidst the Atelier Editions, a showcase of the brand’s most iconic speakers with fresh and exciting new colourways. Each one is numbered, making them distinct and yours alone. These can be stunning statement pieces that the room revolves around, or as complementary colours to an existing layout.
Alongside the launch of its Atelier is the limited-edition Beosound 2 Gradient collection, which features ten different gradient combinations—with only ten pieces each—that represent how our emotions can be moved and influenced by music.
Above Select pieces from the Beosound 2 Gradient collection (Photo: courtesy of Bang & Olufsen)
Select pieces from the Beosound 2 Gradient collection (Photo: courtesy of Bang & Olufsen)
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Always eager to push the boundaries of creativity, Bang & Olufsen’s Atelier allows you to do the same. We are not static creatures, but dynamic individuals with tastes and preferences that can shift and change. It is in our nature to stand out, and it is imperative that every inch of our homes, from the wallpaper down to that speaker in the corner, be extensions of ourselves.
Experience Atelier at the Bang & Olufsen flagship stores in Shangri-La Plaza Mall and Power Plant Mall. Contact 63 905 275 9102 or follow their social media pages for more information.
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About
Tobias wants to write things that make people think, laugh, and reflect. He’s especially proud when he can sneak in a cheeky pop-culture reference or a pun in his titles and articles.
He possesses a deep love of history, resulting from years of books, games, and museum visits. It was this fascination with the human endeavour that fostered his love of writing, spanning genres, tones, and moods. He one day hopes to write a novel—he just hasn't decided on a genre yet. A certified homebody, you'll often find him on the computer he built himself, binge-watching Seinfeld or House, playing his favourite gacha game, or reading a book.
Work
Tobias is a features writer that specialises in branded content. Reach out to him at tobias.tomas@tatlerasia.com.
