Cover The Southern University marching band performs prior to Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles at Caesars Superdome on February 09, 2025 in New Orleans, Louisiana. (Photo: Patrick Smith/Getty Images)
The Southern University marching band performs prior to Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles at Caesars Superdome on February 09, 2025 in New Orleans, Louisiana. (Photo: Patrick Smith/Getty Images)
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Super Bowl 2025 delivered unforgettable ads, with A-list stars and clever campaigns making waves long after the game
The Super Bowl is as much about the ads as it is about the game itself, and this year’s commercials didn’t disappoint. With star-studded cameos, sharp humour and creative concepts, brands like Pringles, Jeep and Meta turned the spotlight on relatable moments off the field. From high-octane humour to heartwarming messages, the ads of Super Bowl 2025 left a lasting impression—with the help of celebrities, of course. Here's a look at the most star-studded spots of the night.
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1. Stella Artois
Matt Damon and David Beckham are long-lost brothers in “David & Dave”, where they bond over a shared love for Stella and fancy footwork.
2. Pringles
Adam Brody’s Pringles craving sparks a moustache exodus. Leading to Nick Offerman, Andy Reid and James Harden watching in amusement as their iconic moustaches detach and soar skyward.
3. Dunkin’
Ben Affleck and his Boston accent lead the DunKings in a coffee-themed battle of the bands, featuring appearances by Casey Affleck, Bill Belichick, Jeremy Strong and Druski.
4. Nike
Nike’s “So Win” ad spotlights top athletes like A’ja Wilson, Sabrina Ionescu, Caitlyn Clark, Jordan Chiles, Alexia Putellas, Aryna Sabalenka, Juju Watkins, Sophia Smith and Sha’Carri Richardson, showcasing their prowess and determination.
5. Mountain Dew
In a surreal twist, a CGI Seal serenades viewers with “Kiss From a Lime” alongside pop star Becky G, promoting Mountain Dew Baja Blast. The ad was directed by Taika Waititi.
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6. Bud Light
Post Malone, Peyton Manning and Shane Gillis host the ultimate party in Bud Light’s “Big Men on Cul-de-Sac”.
7. Uber Eats
Was football invented to sell food? Matthew McConaughey seems to think so and goes to great lengths to prove it in this ad, which also features Kevin Bacon, Martha Stewart, Charli XCX and Greta Gerwig.
8. Squarespace
Barry Keoghan and his donkey, Don Mosley, return to Ireland in “A Tale As Old As Websites”, where he spreads the word about Squarespace websites to locals.
9. Häagen-Dazs
Michelle Rodriguez, Vin Diesel and Ludacris are “Not So Fast, Not So Furious” as they cruise on the road while enjoying a Häagen-Dazs.
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10. Nerds
Grammy-nominated artist Shaboozey covers Louis Armstrong’s “What a Wonderful World” while promoting Nerds Gummy Clusters.
11. GoDaddy
Walton Goggins uses GoDaddy Airo to launch his eyewear brand, “Walton Goggins Goggle Glasses”.
12. Stōk Cold Brew
Channing Tatum showcases his dancing skills while teaching Wrexham AFC players how to enhance their goal celebrations.
13. NerdWallet
Award-winning actor Kieran Culkin voices a genius beluga whale that assists a man in making informed financial decisions.
14. Totino’s
In E.T. parody “Chazmo Finally Goes Home”, comedians Tim Robinson and Sam Richardson, the duo behind Detroiters, bid farewell to their alien friend, Chazmo.
15. Salesforce
In this Super Bowl ad, an AI agent not from Salesforce screws up Matthew McConaughney’s reservations in “Dining Alfiasco” and Woody Harrelson is there to witness the disaster.
16. Ritz
In “Ritz Salty Club”, Aubrey Plaza and Michael Shannon portray their famously dry personas as they enter a lounge in Salt Flats, Utah, known for its “No Smiles Allowed” policy. Their salty banter is interrupted by Bad Bunny, who appears to be too friendly for their taste.
17. Ram Trucks
Glen Powell goes blonde and into action star mode in Ram Truck’s Super Bowl commercial “Goldilocks and the Three Trucks”, which features the Ram 2500 Rebel, the Ramcharger and the Ram RHO.
18. Cirkul
In “You Got Cirkul”, comedian Adam Devine accidentally orders 100,000 Cirkul Starter Kits, coinciding with a nationwide Cirkul giveaway to celebrate Super Bowl 59.
19. TurboTax
In TurboTax’s 2025 Super Bowl commercial, actress Issa Rae navigates the complexities of tax preparation, highlighting the challenges of traditional methods.
20. Bosch
In Bosch’s 2025 Super Bowl ad, Antonio Banderas embraces his inner “Bosch-deras” to show off the brand’s sleek refrigerator, while a handyman transforms into the Macho Man Randy Savage while using Bosch power tools.
21. MSC Cruises
Drew Barrymore and Orlando Bloom explore the MSC World America cruise ship, highlighting its blend of American flair and European style.
22. Homes.com
In Homes.com’s 2025 Super Bowl ad, Dan Levy, Heidi Gardner and Morgan Freeman try to find ways to say “Homes.com is the best”.
23. Ray-Ban Meta AI Glasses
A new trinity of Chrises is born in Ray-Ban Meta’s “Hey Meta, Who Eats Art?” Super Bowl ad, where Chris Hemsworth eats a US$6.2 million banana and Chris Pratt helps him find a replacement at Kris Jenner’s house.
24. Duracell
In Duracell’s 2025 Super Bowl ad, Tom Brady and Kevin Burkhardt discuss the game, only for Brady to freeze when his batteries run out.
25. Carl’s Junior
In Carl’s Jr’s 2025 Super Bowl commercial, TikTok influencer Alix Earle, clad in a red bikini, introduces the “Hangover Burger”. The ad is reminiscent of Carl’s Jr’s provocative past campaigns featuring celebrities like Paris Hilton and Kim Kardashian.
26. Taco Bell
Taco Bell turns the spotlight on its non-celebrity followers in its Super Bowl commercial “The Fans”, much to the disappointment of equally huge Taco Bell fans, LeBron James and Doja Cat.
27. Jeep
Harrison Ford says “Pride is a terrible driver”, in Jeep’s heartfelt Super Bowl ad that highlights the brand’s spirit of adventure. The fan-favourite commercial ends with Harrison saying, “This Jeep makes me happy... even though my name is Ford.”
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