Cover Great music, drinks and company await at the San Miguel Oktoberfest, happening at Okada Manila this September 20 and 21 (Photo: courtesy of San Miguel Brewery)
Great music, drinks and company await at the San Miguel Oktoberfest, happening at Okada Manila this September 20 and 21 (Photo: courtesy of San Miguel Brewery)
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San Miguel Brewery
It’s a party unlike any other—San Miguel Oktoberfest returns on September 20 to 21
Great music, great company and most importantly, great beer. Since 1982, San Miguel Brewery Inc’s (SMB) Oktoberfest has been one of the most iconic and anticipated beer events of the year. Though having roots in German traditions, it has become just as celebrated here in the Philippines. This time, it’s back and bolder than ever as it kicks off with a rock fest at Okada Manila. Celebrating 135 years of great drinks around the world, SMB is launching an unforgettable night (provided you drink responsibly) with top performers and musicians from September 20 to 21, 2025.
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Above Bring friends and loved ones and enjoy (Photo: courtesy of San Miguel Brewery)
Bring friends and loved ones and enjoy (Photo: courtesy of San Miguel Brewery)
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SMB’s 135th year milestone will electrify Okada Manila’s Crystal Pavilion walkway, featuring complimentary beer samples curated from San Miguel’s global portfolio—allowing you to enjoy both classic favourites and rare selections from San Miguel Beer International. Revellers will also be able to snatch a first taste of new brews paired with culinary creations from Las Flores, Café Fleur by Chef Sau, Purefoods Deli and Flipside Burger. Don’t worry, there’s a lot to go around—more pop-up restaurants will also be set up that are sure to appeal to the taste buds of any beer aficionado.
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Above Ice-cold and ready (Photo: Pexel)
Ice-cold and ready (Photo: Pexel)
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But a drinking party is only as good as its music (and pulutan). San Miguel Oktoberfest will bring onto the stage some of the country’s top acts, including Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWTA, Carousel Casualties, It All Started in May, Magiliw Street and much, much more. There’s a lot more fun to be had with reigning Philippine Basketball Association champions, the San Miguel Beermen, present to play friendly games of hoops with attendees. Also present are billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante, ready to take on any challenger who wants to test their mettle.
Above Get your tickets to San Miguel's Oktoberfest this September 20 to 21 (Photo: courtesy of San Miguel Brewery)
Get your tickets to San Miguel's Oktoberfest this September 20 to 21 (Photo: courtesy of San Miguel Brewery)
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San Miguel Oktoberfest party-goers can immortalise the evening with plenty of merchandise, as a reminder of the night and to stoke anticipation for next year. Every bite you take, songs you belt out loud, laughter you share and sip of beer will make the night one to remember. Bring your friends and loved ones, because every glass is meant to be shared with another.
Get your tickets for the San Miguel Oktoberfest at Okada Manila on September 20 and 21, 2025 at Ticket2Me.net.
About
Tobias wants to write things that make people think, laugh, and reflect. He’s especially proud when he can sneak in a cheeky pop-culture reference or a pun in his titles and articles.
He possesses a deep love of history, resulting from years of books, games, and museum visits. It was this fascination with the human endeavour that fostered his love of writing, spanning genres, tones, and moods. He one day hopes to write a novel—he just hasn't decided on a genre yet. A certified homebody, you'll often find him on the computer he built himself, binge-watching Seinfeld or House, playing his favourite gacha game, or reading a book.
Work
Tobias is a features writer that specialises in branded content. Reach out to him at tobias.tomas@tatlerasia.com.
