Behind the new Digital Single [Achilles], discover the journey of NOWZ as they break free from industry expectations and embrace the dizzying rush of love at first sight
"Holding on tight to you / 추는 춤은 비틀 Like I need you / 아름다워 어둠도 놀랄 만큼 / You’re my Achilles girl"
(Holding on tight to you. I stumble as I dance, like I need you. Beautiful enough to stun the darkness. You're my Achilles girl)
A groovy 1980s disco-funk beat plays softly in our minds as a new conversation begins. Although the distance and the virtual format of our interview mean we cannot observe the physical demeanour of the five young men—HYEONBIN, YOON, YEONWOO, JINHYUK, and SIYUN—their enthusiastic energy and relaxed voices translate effortlessly.
Looking back at their journey since debuting in April 2024 (originally as NOWADAYS before transitioning to NOWZ in 2025), NOWZ has proven to be a CUBE Entertainment boy band that refuses to be boxed into a single musical framework. From a group of youths arriving with fierce rock sounds in 'EVERGLOW', before moving on to radiate energy through EDM in 'HomeRUN', we find ourselves pleasantly surprised today. The five Generation Z boys return with their new Digital Single [Achilles], challenging themselves a step further by taking the classic 1980s disco-funk sound and reinterpreting it in their very own way.
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Above NOWZ (나우즈) 'Achilles' Official Music Video
City's cold, but they are flaming hurricane
The lyrics from their latest Digital Single narrate this transition vividly. From young boys who once chased their dreams like a hurricane amidst challenges of youth, they have now grown up and learned new facets of life—specifically the dizzying and disorienting rush of what we call love at first sight.
When asked about the identity and unique colour of NOWZ amidst an industry competing fiercely through concepts, group leader HYEONBIN answers, "I think NOWZ itself is our distinct colour. Each member has a different personality and charm, but when we come together as a team, we create a chemistry and energy that no one else can replicate. I believe this mutually supportive energy is what truly defines NOWZ."
SIYUN immediately paints a clearer picture. "Our differences—whether it's our personalities, vocal tones, or dance styles—are blended seamlessly, helping to bring out the best in everyone. I think this is our greatest strength and what dictates our colour on stage."

Above NOWZ consists of five young men: YOON, HYEONBIN, SIYUN, JINHYUK, and YEONWOO (Photo: The Korea Times).
Sweet flavour without sugar
For this comeback, they define their concept as 'Zero Sexy', an effortless kind of sensuality—much like a zero-sugar cola that maintains its natural sweetness and refreshing taste. Yet behind this perfect balance lies a great deal of sweat and the pushing of their own boundaries.
"For this release, I wanted to convey a sharper, edgier image than before," YEONWOO shares about his preparation period. "So I paid close attention to physically preparing my body to be at its best, ensuring my appearance matched the concept as closely as possible."
It wasn't just about the visuals; musically, 'Achilles' challenged them just as much. SIYUN, who serves as the group's rapper, talks about stepping out of his comfort zone.
"Because this song has quite a few vocal parts, I initially doubted myself, wondering if I could pull them off well as the group's rapper. But during the preparation, I discovered new strengths in my voice, which made me want to develop my vocal skills even further."

Above NOWZ, from left: HYEONBIN, YEONWOO, SIYUN, JINHYUK, and YOON (Photo: The Korea Times).
The Achilles heel
In ancient Greek mythology, Achilles was an invincible, legendary warrior whose only weakness was his heel. In this song, NOWZ draws a parallel between that vulnerability and love—a force capable of shaking and piercing the armour of even the strongest individuals.
What about in real life? Amidst the gruelling schedule of being an idol, when exhaustion sets in or they face difficult times, what is the armour that keeps them afloat?
"We encourage one another and constantly remind each other that we can get through it together," HYEONBIN says, explaining his approach as a leader. "Even when situations get tough, we try to pull each other up and keep the team moving forward."
JINHYUK expands on their simplest yet most effective way to recharge. "I think we generate positive energy by doing simple things together, like sharing delicious meals or playing games. Those little moments help recharge us and turn an exhausting day into a meaningful one."
Gradually crumbling walls of expectation
It is undeniable that growing under a label renowned for producing countless high-quality artists comes with immense public pressure and expectation. However, as time passes, their mindset has matured alongside them.
"At first, I think I felt more fear than excitement because of those expectations," YOON confesses frankly. "But now, after pouring in so much hard work, that fear has transformed into excitement. More than anything else, I am now looking forward to showing everyone what we have been working so hard on."
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Above NOWZ behind the scenes at the Macau stage (Photo: www.chosun.com)
This intellectual and emotional growth is vividly reflected in their shifting musical direction. In their early years, NOWZ opted for heavy, intense sounds packed with aggressive choreography, but this new track 'Achilles' is a more relaxed, flowing disco-funk rhythm that perfectly mirrors freely enjoying its own groove.
YEONWOO concludes with a fascinating perspective. "To be honest, I don't think it's possible to live up to everyone's expectations because I'm just an ordinary person, and everyone has their own way of looking at me."
"So, instead of trying to satisfy every expectation, I choose to grow little by little and always do my best, so that I can be proud of myself. I believe that if I continue moving forward with this mindset, people will gradually come to accept and support what I do."
Above NOWZ (나우즈) 'Achilles' 응원법
Let’s dance till the morning
The relaxed nature of disco music doesn't end in the recording studio; it translates directly into their stage performances. For this release, NOWZ incorporates choreography that doesn't look overly manufactured. Instead, it features eye-catching gimmicks like the 'blood pressure rising' move (grabbing the nape of the neck while extending an arm) and the 'Achilles tendon dance' (tapping the toes to emphasise the ankle steps, fitting the song's title). These have become viral sensations, proving they can showcase physical strength through an exceptionally smooth and fluid groove.
For Thai fans who might be discovering NOWZ's versatile talents for the very first time, YOON recommends listening to their latest track, 'Achilles', as it has a distinct style and points to the new direction the group is heading. Meanwhile, JINHYUK suggests 'EVERGLOW' so listeners can experience the intense image that marked their beginnings.
Above NOWZ (나우즈) 'Achilles' Choreography Practice Video
When we ask about the goals they wish to achieve before the end of the year, the answers from the five boys of NOWZ aren't just about numbers or statistics. Instead, they are filled with the core memories they want to create with 'DAY_AND' (NOWZ's official fandom name).
HYEONBIN and JINHYUK answer almost simultaneously that their biggest goal is to win first place on a music programme and sing the encore together with their fans. YOON, on the other hand, hopes the group gets the chance to perform on as many year-end award stages as possible to learn and gain experience from fellow artists.
YEONWOO adds that he wants more opportunities to meet fans face-to-face through various activities, before Siyun wraps up today's conversation with the group's ultimate dream.
"We haven't yet had the chance to hold our very own solo concert on a big stage. That is something I truly hope we can achieve. More than anything, I want to create unforgettable memories with our fans through a concert that is genuinely ours."

Above NOWZ returns with a new Digital Single [Achilles] (Photo: The Korea Times)





