Cover Bront Palarae, actor and ambassador for Malaysia International Film Festival 2024, and Joanne Goh, founder of Malaysia International Film Festival
Bront Palarae, actor and ambassador for Malaysia International Film Festival 2024, and Joanne Goh, founder of Malaysia International Film Festival
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We speak to the Malaysia International Film Festival’s founder Joanne Goh and its ambassador Bront Palarae on the state of the Malaysian film industry as well as the festival’s initiatives
The Malaysian film industry has seen its share of ups and downs over the past few decades. Once a vibrant and thriving sector, it has grappled with numerous challenges in recent years, from dwindling audiences and lack of funding to competition from international blockbusters and evolving viewing habits.
Despite these hurdles, the passionate community of filmmakers continues to push boundaries, tell authentic Malaysian stories, and strive to keep local cinematic traditions alive. As the industry stands at a crossroads, questions loom about its future.
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Above Palarae describes the festival akin to a reunion with industry stalwarts
Palarae describes the festival akin to a reunion with industry stalwarts
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For celebrated actor and film director Bront Palarae, who is also this year’s ambassador to the Malaysia International Film Festival (MIFFest), a key challenge in the current industry is the lack of diversity and representation. “From underrepresented voices to systemic barriers, the industry struggles to reflect the rich tapestry of human experiences and perspectives. To address this, concerted efforts are needed to promote inclusivity, equity, and access at all levels of the industry,” says Palarae.
Acknowledging improvements in supporting diverse talent, fostering inclusive workplaces, and investing in programs that amplify marginalised voices, Palarae also emphasises the need for audience education and engagement to promote cultural literacy, critical thinking, and empathy through cinema.
Above Goh is also a film producer and entrepreneur
Goh is also a film producer and entrepreneur
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MIFFest aims to address this by enhancing Malaysia’s cultural identity and international film presence. “We are abundantly rich in talent, with a wealth of stories and diverse artistic visions set against our vibrant cultural backdrop,” says Joanne Goh, MIFFest’s president and founder. “What we truly need are more robust and emerging platforms to showcase this richness to the world.”
Entering its seventh edition under the theme ‘Uncaged,’ this year’s festival promises to push the boundaries of storytelling and champion bold, innovative voices from Malaysia and beyond. Goh revealed, “We aim to showcase a spectrum of narratives that challenge and redefine the art of storytelling, including hybrid genres, immersive multimedia installations, and films utilising non-traditional narrative techniques or technology.”
See also: 8 iconic Malaysian movies to watch
Above Palarae is a veteran in the Malaysian acting industry
Palarae is a veteran in the Malaysian acting industry
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Palarae describes the festival as akin to an annual reunion, emphasising the importance of the community aspect in the festival’s success. “By bringing together diverse voices and talents from across the globe, MIFFest creates a vibrant ecosystem where creatives can network, exchange ideas, and form meaningful connections. This supportive environment not only cultivates artistic collaboration but also facilitates mentorship, knowledge sharing, and career advancement within the industry.”
Above This year’s theme for the Malaysia International Film Festival is ‘Uncaged‘
This year’s theme for the Malaysia International Film Festival is ‘Uncaged‘
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Beyond showcasing groundbreaking films, MIFFest is dedicated to nurturing Malaysia’s filmmaking landscape and artistic community. Initiatives like the World Cinema Appreciation Programmes, Project Market, and Community Outreach Programme provide platforms for emerging talents to learn, network, and gain global exposure.
Moreover, MIFFest’s strategic partnership with FINAS (National Film Development Corporation Malaysia) promises to bolster support for local filmmakers and promote Malaysian cinema globally. “Our partnership will include funding and grants specifically aimed at innovative projects by emerging filmmakers,” Goh explained. “These grants will not only assist in the production of unique Malaysian stories but also ensure that these stories reach a global audience.”
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Looking ahead, Goh acknowledges that the road for filmmakers and industry stakeholders is not easy. “Dealing with issues such as censorship and public sensitivities requires careful navigation to ensure that creativity and cultural expression are not unduly stifled while respecting the diverse values of our society.”
“The key lies in supportive policies and initiatives from both government and industry leaders. Steps are being taken in the right direction, such as enhancing funding mechanisms, providing more robust support for talent development, and fostering collaborations both within Malaysia and internationally,” she adds.
Palarae advises aspiring filmmakers in Malaysia to try their best to stay true to their voices. “Persevere and build relationships. Embrace your uniqueness, seek mentorship, and be proactive in securing funding. Trust in your creative vision to make a meaningful impact in Malaysian cinema and beyond.”
Sim Wie Boon is the general manager of Tatler Malaysia. Previously the print and digital editor, Sim hails from the land of the hornbills, Sarawak. Sim is now based in Kuala Lumpur and brings more than a decade of experience in the media industry as a journalist and broadcast producer.
As a self-proclaimed geriatric millennial, he appreciates the finer things in life, from savouring a sip of single malt whisky to relishing in the deliciousness of char siew. While reminiscing about the indie-sleaze era, Sim now finds solace in the soothing tunes of ambient music, staying active through running and occasionally succumbing to the addictive world of doom scrolling.
Follow him on Instagram or Threads at @simwb
