Cover Lisa accepts the Best K-Pop award for "Rockstar" on stage during the 2024 MTV Video Music Awards at UBS Arena on September 11, 2024 in Elmont, New York (Photo: Mike Coppola/Getty Images for MTV)
Lisa accepts the Best K-Pop award for "Rockstar" on stage during the 2024 MTV Video Music Awards at UBS Arena on September 11, 2024 in Elmont, New York (Photo: Mike Coppola/Getty Images for MTV)
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Blackpink Lisa becomes the first soloist to win the MTV award twice, solidifying her place in a group of K-pop trailblazers
When Lisa accepted her second ‘Best K-Pop’ award at the MTV Video Music Awards (VMAs) this year, it was more than just a personal achievement. It showed the growing dominance of K-pop on the global stage—and the evolving role of solo artists within the genre.
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The Rockstar singer made her mark as both a member of Blackpink and an individual performer. Her 2024 win follows her first victory in 2022 for Lalisa, showcasing her ability to thrive in a fiercely competitive industry dominated by groups.
Above Lisa winning the MTV Video Music Awards ‘Best K-Pop’ trophy in 2024 (Photo: Instagram / @vmas)
Above Lisa winning the MTV Video Music Awards ‘Best K-Pop’ trophy in 2022 (Photo: Instagram / @vmas)
Lisa winning the MTV Video Music Awards ‘Best K-Pop’ trophy in 2024 (Photo: Instagram / @vmas)
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The ‘Best K-Pop’ category is relatively new, debuting in 2019, but the award quickly became a barometer for international recognition. Among the early winners were BTS, the global sensation that has redefined the boundaries of K-pop with their mass appeal and music. The group’s hit single Dynamite won in 2020, and they secured several succeeding wins.
Lisa’s victory follows Stray Kids’ win in 2023 for their hit S-Class, which catapulted the group to new heights.
The group, which is under JYP Entertainment, is known for its hard-hitting choreography and experimental sounds. It took home the award last year, making it one of the standout male acts in K-pop at the moment.
K-pop’s global impact goes beyond its artists and groups—it’s driven by dedicated fans who stream music videos, attend virtual concerts, and vote actively. This engaged fandom is a key factor in K-pop’s growing presence on the world stage.
Above Lisa accepts the Best K-Pop award for ‘Rockstar’ on stage during the 2024 MTV Video Music Awards at UBS Arena on September 11, 2024 in Elmont, New York (Photo: Mike Coppola/Getty Images for MTV)
Lisa accepts the Best K-Pop award for ‘Rockstar’ on stage during the 2024 MTV Video Music Awards at UBS Arena on September 11, 2024 in Elmont, New York (Photo: Mike Coppola/Getty Images for MTV)
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Lisa’s second win at the MTV Video Music Awards highlights not just her personal success, but also the rising influence of K-pop and its solo stars. Her achievement reflects the genre’s increasing significance in the global music scene.
It’s clear that K-pop is here to stay and will continue to evolve.
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Angela Nicole Regis Guiral is the assistant digital editor of Tatler Philippines. She studied journalism and has since written features that look closely at how culture, lifestyle and social impact converge, while occasionally wandering into the worlds of style and travel.
