Cover This October, Marina Bay Sands hosts the Singapore debut of +44, Lewis Hamilton’s lifestyle brand, and Almave, his non-alcoholic blue agave spirit
This October, Marina Bay Sands hosts the Singapore debut of +44, Lewis Hamilton’s lifestyle brand, and Almave, his non-alcoholic blue agave spirit
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The seven-time Formula One World Champion's lifestyle brand and non-alcoholic blue agave spirit—+44 and Almave—make their Singapore debut at the integrated resort from October 5, with experiences running through race week and well beyond
Race week in Singapore has always been as much about what happens off the circuit as on it. This October, Marina Bay Sands hosts the Singapore debut of +44, Lewis Hamilton’s lifestyle brand, and Almave, his non-alcoholic blue agave spirit, through a series of exclusive experiences timed to the city’s most anticipated weekend of the year. Hamilton—seven-time Formula One World Champion, founder of +44 and co-founder of Almave—has spent years building a creative world that extends well beyond motorsport, with interests spanning fashion, music, art and wellness. That world comes to Singapore this race week through a partnership with Marina Bay Sands that takes shape across a pop-up at The Shoppes, a signature zero-proof cocktail served across the property’s restaurants and bars, and the first appearance of Almave in Southeast Asia—available exclusively at Marina Bay Sands for one year.
Hamilton said in a press release: “I'm excited to join forces with Marina Bay Sands to introduce +44 and Almave to Team LH and audiences throughout Southeast Asia. Singapore is a city that I always love returning to, and I’m grateful for the support from Marina Bay Sands in providing an incredible platform to bring these brands to life through memorable experiences.”
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The +44 pop-up at The Shoppes
Above Lewis Hamilton, seven-time Formula One World Champion, and founder of +44 and co-founder of Almave
Lewis Hamilton, seven-time Formula One World Champion, and founder of +44 and co-founder of Almave
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The +44 pop-up opens October 5 at The Shoppes at Marina Bay Sands, unit B1-148, opposite Yardbird Southern Table & Bar, and runs until October 11. Hamilton founded +44 from a longstanding interest in fashion, music and art—a brand built on creativity, diversity and self-expression, with past collaborations spanning Takashi Murakami and Hajime Sorayama. For its Singapore premiere, +44 has partnered with Singaporean contemporary artist Jahan Loh on a limited-edition capsule collection, Plus44 Marina Spaceport, channelling the dynamism of racing culture through Loh's distinctive Spaceman art and reinterpreting the visual language of racing through a distinctly Singaporean creative lens.
The space showcases hoodies, tees, shorts, jerseys and a celestial camo tracksuit alongside a range of exclusive accessories, all utilising the Spaceman motif. The collection is available exclusively at The Shoppes and online at plus44.world.
Almave at Marina Bay Sands
Above Almave is a non-alcoholic blue agave spirit co-founded by Hamilton and Master Distiller Iván Saldaña of Casa Lumbre
Almave is a non-alcoholic blue agave spirit co-founded by Hamilton and Master Distiller Iván Saldaña of Casa Lumbre
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The collaboration extends into the culinary realm with the Singapore launch of Almave, a non-alcoholic blue agave spirit co-founded by Hamilton and Master Distiller Iván Saldaña of Casa Lumbre, crafted in Mexico from real agave using traditional distillation practices. Almave Ámbar, Almave Blanco and Almave Humo will be available exclusively at Marina Bay Sands as part of its Zero Edit programme—a curated offering of premium alcohol-free experiences.
During race week from October 8 to 15, guests can order The Lewis, a signature zero-proof cocktail co-created with Hamilton, at Bread Street Kitchen, Lavo Coastal Italian Restaurant & Rooftop Bar, Mott 32, Wakuda Singapore, Yardbird Southern Table & Bar and via in-room dining. Running concurrently, The Almave Circuit brings a collection of bespoke Almave cocktails to Lavo Coastal Italian Restaurant & Rooftop Bar, Mott 32, Spago by Wolfgang Puck, Wakuda Singapore, Yardbird Southern Table & Bar and Paiza Sky Residence from October 8 to 15.
Beyond race week, The Lewis will continue to be available at Bread Street Kitchen, Cut by Wolfgang Puck, estiatorio Milos, Lavo Coastal Italian Restaurant & Rooftop Bar, Mott 32, Spago by Wolfgang Puck, Wakuda Singapore and Paiza Sky Residence from October 16, 2026 to September 2027. Almave bottles will also be available for purchase at The Gift Shop at Hotel Tower 2 from October 8 to 15.
For full details on +44 and Almave activations at Marina Bay Sands, visit marinabaysands.com/nightrace.
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