LOS ANGELES, CALIFORNIA - FEBRUARY 08: (L-R) D'Lila Combs, guest, Kim Kardashian, and Jessie Combs attend the SKIMS Valentine's Shop Pop-Up at Westfield Century City on February 08, 2023 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for SKIMS)
Cover (L-R) D'Lila Combs, guest, Kim Kardashian, and Jessie Combs attend the SKIMS Valentine's Shop Pop-Up. (Photo by Stefanie Keenan/Getty Images for SKIMS)
LOS ANGELES, CALIFORNIA - FEBRUARY 08: (L-R) D'Lila Combs, guest, Kim Kardashian, and Jessie Combs attend the SKIMS Valentine's Shop Pop-Up at Westfield Century City on February 08, 2023 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for SKIMS)

在Instagram追蹤前十大影響力女性Top10文章中,就提及卡戴珊家族就有4人入榜,可見他們在全球的影響力實在驚人!隨著美國知名真人秀《卡戴珊家族》的持續熱播,金·卡戴珊 (Kim Kardashian)、凱莉·珍娜(Kylie Jenner)和他們的兄弟姐妹到底有多富有?卡戴珊家族的淨資產甚至比他們在流行文化中的影響力還要龐大。

卡戴珊家族,這個名字就算不知道也不可能沒聽過,自從 2007 年《與卡戴珊一家同行》首次登上電視螢幕以來,至今以16年,卡戴珊家族在真人秀的熱話下成為了好萊塢最富有的家族之一,節目在2021年停更,又改與新串流平台Hulu簽約取名為《卡戴珊家族》在2022年播出,基本上卡戴珊家族的生活就是赤裸裸的展現在眾人面前,但不可否認的是她們隨著節目的推播也賺足了名氣與財力,無數的廣告邀約、出席、代言等等都讓卡戴珊家族成為了超級賺錢機器!不過千萬別小看她們「只是真人秀明星」這點,實際上她們精通商業、行銷手法、了解消費心理,造就了至今仍不可取代的商業吸引力,金·卡戴珊 (Kim Kardashian) 名字已成為時尚商業傳奇、最年輕的凱莉·珍娜(Kylie Jenner)甚至成為《富比士》報導全世界最富有的人之一。

延伸閱讀:Instagram追蹤前十大影響力女性Top10:卡戴珊家族就有4人入榜,真實不做作的「她」人氣居高不下!
 

2023 年卡戴珊家族的淨資產有多少?

Tatler Asia
LOS ANGELES, CALIFORNIA - APRIL 07: (L-R) Kris Jenner, Ben Winston, Khloé Kardashian, True Thompson, and Kim Kardashian attend the Los Angeles premiere of Hulu's new show "The Kardashians" at Goya Studios on April 07, 2022 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for ABA)
Above (L-R) Kris Jenner, Ben Winston, Khloe Kardashian, True Thompson, and Kim Kardashian. (Photo by Kevin Mazur/Getty Images for ABA)
LOS ANGELES, CALIFORNIA - APRIL 07: (L-R) Kris Jenner, Ben Winston, Khloé Kardashian, True Thompson, and Kim Kardashian attend the Los Angeles premiere of Hulu's new show "The Kardashians" at Goya Studios on April 07, 2022 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for ABA)
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LOS ANGELES, CALIFORNIA - FEBRUARY 08: (L-R) D'Lila Combs, guest, Kim Kardashian, and Jessie Combs attend the SKIMS Valentine's Shop Pop-Up at Westfield Century City on February 08, 2023 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for SKIMS)
Above (L-R) D'Lila Combs, guest, Kim Kardashian, and Jessie Combs attend the SKIMS Valentine's Shop Pop-Up. (Photo by Stefanie Keenan/Getty Images for SKIMS)
Tatler Asia
PARIS, FRANCE - OCTOBER 01: Kendall Jenner and performers walk the runway during "Le Défilé L'Oréal Paris - Walk Your Worth" Show as part of Paris Fashion Week at the Eiffel Tower on October 01, 2023 in Paris, France. (Photo by Kristy Sparow/Getty Images for L'Oreal Paris)
Above Kendall Jenner and performers walk the runway. (Photo by Kristy Sparow/Getty Images for L'Oreal Paris)
LOS ANGELES, CALIFORNIA - FEBRUARY 08: (L-R) D'Lila Combs, guest, Kim Kardashian, and Jessie Combs attend the SKIMS Valentine's Shop Pop-Up at Westfield Century City on February 08, 2023 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for SKIMS)
PARIS, FRANCE - OCTOBER 01: Kendall Jenner and performers walk the runway during "Le Défilé L'Oréal Paris - Walk Your Worth" Show as part of Paris Fashion Week at the Eiffel Tower on October 01, 2023 in Paris, France. (Photo by Kristy Sparow/Getty Images for L'Oreal Paris)

大家都相當好奇在現今數位時代,成為一位真人秀明星究竟可以多富有?而卡戴珊家族首富究竟是誰?根據外媒報導,截至 2023 年 11 月,Kim 名下擁有 17 億美元的資產。 緊隨其後的是最小的妹妹Kylie,她擁有 6.8 億美元的資產,而對於她們的其他兄弟姐妹來說,是一個相當大的差距。媽媽 Kris Jenner 的身家約為1.7 億美元,但其他的兄弟姐妹總淨資產皆還未達到九位數。大姐Kourtney Kardashian 的身家約為 6500 萬美元,而 Khloé Kardashian 和 Kendall Jenner 存款各為6000 萬美元。

金·卡戴珊的商業野心

Tatler Asia
NEW YORK, NEW YORK - NOVEMBER 07: Kim Kardashian attends the Swarovski x SKIMS Celebration at the Swarovski NYC Flagship on November 07, 2023 in New York City. (Photo by Taylor Hill/WireImage)
Above Kim Kardashian attends the Swarovski x SKIMS Celebration.(Photo by Taylor Hill/WireImage)
NEW YORK, NEW YORK - NOVEMBER 07: Kim Kardashian attends the Swarovski x SKIMS Celebration at the Swarovski NYC Flagship on November 07, 2023 in New York City. (Photo by Taylor Hill/WireImage)
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NEW YORK, NY - MAY 16: Kim Kardashian is seen on May 16, 2023 in New York City.  (Photo by Jose Perez/Bauer-Griffin/GC Images)
Above Kim Kardashian (Photo by Jose Perez/Bauer-Griffin/GC Images)
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LOS ANGELES, CALIFORNIA - NOVEMBER 16: (L-R) Kim Kardashian and Kris Jenner attend the GQ Men of the Year Party 2023 VIP dinner at Chateau Marmont on November 16, 2023 in Los Angeles, California. (Photo by Emma McIntyre/Getty Images for GQ)
Above (L-R) Kim Kardashian and Kris Jenner. (Photo by Emma McIntyre/Getty Images for GQ)
NEW YORK, NY - MAY 16: Kim Kardashian is seen on May 16, 2023 in New York City.  (Photo by Jose Perez/Bauer-Griffin/GC Images)
LOS ANGELES, CALIFORNIA - NOVEMBER 16: (L-R) Kim Kardashian and Kris Jenner attend the GQ Men of the Year Party 2023 VIP dinner at Chateau Marmont on November 16, 2023 in Los Angeles, California. (Photo by Emma McIntyre/Getty Images for GQ)

今年 43 歲的金·卡戴珊 (Kim Kardashian) 為卡戴珊家族中最受歡迎且最富有的人,她的商業版圖從今年手機遊戲《金·卡戴珊:好萊塢》(Kim Kardashian: Hollywood)下載量超過 4500 萬次,前期的香水系列以及產品代言,再到自己創辦的化妝品公司SKKN BY KIM,以及預估品牌市值來到40億美元的自創塑身衣品牌SKIMS!

創立僅4年的SKIMS來到40億美元估值,今年與施華洛世奇推出一系列單品,邀請Cardi B出演廣告大片,並且找來足球巨星內馬爾拍攝首隻男性內衣廣告大片,推出具有爭議性與話題性的Ultimate Nipple Bra,再到宣布成為美國職業籃球協辦NBA、美國女子籃球協辦會WNBA和美國籃球協會的官方內衣合作夥伴,儘管市場上對SKIMS褒貶不一,卻也再次證明了金·卡戴珊並不僅僅只是一位真人秀明星,她不僅建立了完整的品牌體系,更擁有超級明星的商業號招力,將她的事業版圖推至極限。

凱莉·珍娜化妝品品牌銷售額下降

Tatler Asia
NEW YORK, NEW YORK - NOVEMBER 01: Kylie Jenner and Timothée Chalamet attend the WSJ. Magazine 2023 Innovator Awards sponsored by Harry Winston, Hyundai Motor America, Montblanc, Rémy Martin and Roche Bobois at MoMA on November 01, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for WSJ. Magazine Innovators Awards)
Above Kylie Jenner 與緋聞男友 Timothee Chalamet. (Photo by Dimitrios Kambouris/Getty Images for WSJ. Magazine Innovators Awards)
NEW YORK, NEW YORK - NOVEMBER 01: Kylie Jenner and Timothée Chalamet attend the WSJ. Magazine 2023 Innovator Awards sponsored by Harry Winston, Hyundai Motor America, Montblanc, Rémy Martin and Roche Bobois at MoMA on November 01, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for WSJ. Magazine Innovators Awards)
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NEW YORK, NY - NOVEMBER 01: Kylie Jenner is seen on November 01, 2023 in New York City.  (Photo by Jose Perez/Bauer-Griffin/GC Images)
Above Kylie Jenner (Photo by Jose Perez/Bauer-Griffin/GC Images)
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PARIS, FRANCE - SEPTEMBER 28: Kylie Jenner is seen leaving the Schiaparelli Fashion show in on September 28, 2023 in Paris, France. (Photo by MEGA/GC Images)
Above Kylie Jenner 出席 Schiaparelli Fashion show (Photo by MEGA/GC Images)
NEW YORK, NY - NOVEMBER 01: Kylie Jenner is seen on November 01, 2023 in New York City.  (Photo by Jose Perez/Bauer-Griffin/GC Images)
PARIS, FRANCE - SEPTEMBER 28: Kylie Jenner is seen leaving the Schiaparelli Fashion show in on September 28, 2023 in Paris, France. (Photo by MEGA/GC Images)

使凱莉·珍娜不再只是一位年輕女孩們的偶像,都要歸功於《富比士》將她稱為最年輕的「白手起家的億萬富翁」!即便後續發現是家族誤報了公司的收益並誇大了利潤,但也因為這則消息使全世界都不敢小看這位年僅26歲的真人秀明星。凱莉·珍娜創立了個人化妝品品牌Kylie Cosmetics,她以高達6 億美元的價格將其51% 的股份賣給了全球美容公司科蒂(Coty),除此之外還推出了護膚保養系列Kylie Skin,並擔任多個時尚品牌品牌大使、品牌好友等,今年10月首次跨足時尚設計圈,創立了個人皮衣品牌Khy。不過根據外媒報導,自2020年開始Kylie Cosmetics的銷售額大幅下降,因此估算今年淨資產低於姊姊金·卡戴珊,為家族第二位最會賺錢的女兒。

家庭生活對她來說才是生活的重心

Tatler Asia
LAS VEGAS, NEVADA - MARCH 04: Kourtney Kardashian and Travis Barker attend the UFC 285 event at T-Mobile Arena on March 04, 2023 in Las Vegas, Nevada. (Photo by Jeff Bottari/Zuffa LLC via Getty Images)
Above Kourtney Kardashian and 丈夫 Travis Barker (Photo by Jeff Bottari/Zuffa LLC via Getty Images)
LAS VEGAS, NEVADA - MARCH 04: Kourtney Kardashian and Travis Barker attend the UFC 285 event at T-Mobile Arena on March 04, 2023 in Las Vegas, Nevada. (Photo by Jeff Bottari/Zuffa LLC via Getty Images)
Tatler Asia
INGLEWOOD, CALIFORNIA - SEPTEMBER 04: (Editorial Use Only) (Exclusive Coverage) Khloé Kardashian, Penelope Disick, Kim Kardashian, North West, Kris Jenner, Lauren Sanchez and Jeff Bezos attend the "RENAISSANCE WORLD TOUR" at SoFi Stadium on September 04, 2023 in Inglewood, California. (Photo by Kevin Mazur/WireImage for Parkwood)
Above Kardashian 一家人 (Photo by Kevin Mazur/WireImage for Parkwood)
INGLEWOOD, CALIFORNIA - SEPTEMBER 04: (Editorial Use Only) (Exclusive Coverage) Khloé Kardashian, Penelope Disick, Kim Kardashian, North West, Kris Jenner, Lauren Sanchez and Jeff Bezos attend the "RENAISSANCE WORLD TOUR" at SoFi Stadium on September 04, 2023 in Inglewood, California. (Photo by Kevin Mazur/WireImage for Parkwood)

有「momager」之稱的克莉絲珍娜(Kris Jenner)身價約為1.7 億美元,他從所有孩子的商業項目中獲取10%的經紀費用,而她的大部分時間都忙於管理她的五個女兒們的商業事務。而卡戴珊家族三姊克蘿伊卡戴珊 (Khloe Kardashian) 從KUWTK、Revenge Body 等,包含了香水系列、書籍、代言交易費,還有她個人創辦牛仔褲品牌Good American,預估身價來到6000萬美元。

卡戴珊姐妹中大姊寇特妮(Kourtney Kardashian)淨資產估計為6500 萬美元,其中大部分來自她的 KUWTK 和 Hulu 真人秀的薪水,也包含了出席、代言、社交媒體上代言合作等等,不過對她來說,這一切似乎都並不重要,因為從真人秀上看來,她將她的心力都放在與丈夫特拉維斯·巴克(Travis Barker)的家庭生活上,她是四個孩子的母親,就在今年11月迎來了他與特拉維斯·巴克的第一個孩子!

一篇貼文可獲得七位數以上的報酬

Tatler Asia
PARIS, FRANCE - OCTOBER 01: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kendall Jenner walks the runway during "Le Défilé L'Oréal Paris - Walk Your Worth" Show as part of Paris Fashion Week at the Eiffel Tower on October 01, 2023 in Paris, France. (Photo by Marc Piasecki/WireImage)
Above Kendall Jenner 出席L’Oreal時裝秀 (Photo by Marc Piasecki/WireImage)
PARIS, FRANCE - OCTOBER 01: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kendall Jenner walks the runway during "Le Défilé L'Oréal Paris - Walk Your Worth" Show as part of Paris Fashion Week at the Eiffel Tower on October 01, 2023 in Paris, France. (Photo by Marc Piasecki/WireImage)
Tatler Asia
NEW YORK, NY - OCTOBER 8: Kendall Jenner is seen walking down the street on October 8, 2023 in New York, New York. (Photo by MEGA/GC Images)
Above Kendall Jenner (Photo by MEGA/GC Images)
Tatler Asia
LOS ANGELES, CA - OCTOBER 20: Khloe Kardashian is seen at Funke for Kim Kardashian's birthday party on October 20, 2023 in Los Angeles, California. (Photo by JB Lacroix/GC Images)
Above Khloe Kardashian (Photo by JB Lacroix/GC Images)
NEW YORK, NY - OCTOBER 8: Kendall Jenner is seen walking down the street on October 8, 2023 in New York, New York. (Photo by MEGA/GC Images)
LOS ANGELES, CA - OCTOBER 20: Khloe Kardashian is seen at Funke for Kim Kardashian's birthday party on October 20, 2023 in Los Angeles, California. (Photo by JB Lacroix/GC Images)

最後,被譽為、卡戴珊家族最美女人的肯豆珍娜(Kendall Jenner)即便並不是最富有的卡戴珊姐妹,但他仍是世界上收入最高的模特兒,淨資產高達 6000 萬美元。 除了一線設計師精品大牌都著急的想找他合作以外,他還經營了818 龍舌蘭酒品牌。從社交媒體上看,卡戴珊家族 Instagram 上推廣各種品牌可以獲得七位數以上的報酬,等於一篇貼文即可獲得百萬台幣的薪資,卡戴珊家族創造了全球獨一無二的真人秀商業價值,值得借鑑。

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Keira Lu
Fashion Editor, Tatler Taiwan
Tatler Asia
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Keira Lu

Fashion Editor, Taiwan

keira.lu@tatlerasia.com