Cover MOIE’ 30th Anniversary Celebration and Minotti’s 2025 Arrival
MOIE’ 30th Anniversary Celebration and Minotti’s 2025 Arrival
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MOIE's three-decade celebration continues with the launch of the Minotti 2025 collection—a dialogue between memory, design, and modern lifestyle.
Three decades ago, MOIE started from a simple belief: that a home is not just a space, but a living story. A place where design exists not to be showcased, but to accompany life—the small moments, the growth, and the memories accumulated over time.
Now, entering its 30th year, that journey is celebrated not as an endpoint, but as a reflection of a long process shaped by people, trust, and collaboration. The clients, designers, and partners who entrust MOIE with their most personal spaces have made the brand more than just a retail destination—but a design ecosystem that grows with the lives of its residents.
Above MOIE's 30th Anniversary Celebration and Minotti's 2025 Arrival
MOIE's 30th Anniversary Celebration and Minotti's 2025 Arrival
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The celebration felt even more personal because it took place at a meaningful address. Minotti Jakarta's flagship in Kemang—now home to one of the world's most influential furniture brands—was once MOIE's showroom. Returning to this space meant going back to the beginning: greeting the designers who shaped MOIE's early years, while also appreciating long-time clients who have shared the journey through many homes and stories.
It was at this location that MOIE introduced the Minotti 2025 Collection for the first time in Jakarta. A collection that represents Minotti's latest evolution in defining contemporary design—drawing inspiration from the expressive modernism of the 1970s and translating it into a softer, sculptural, and cosmopolitan design language.
Above MOIE's 30th Anniversary Celebration and Minotti's 2025 Arrival
MOIE's 30th Anniversary Celebration and Minotti's 2025 Arrival
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The Jakarta presentation highlighted the key design families that shape the Minotti 2025 narrative. GamFratesi's Vivienne evolves from the iconic chair into a more generous sofa composition, with its signature soft curves and precise tailoring. Hannes Peer's Riley presents a bold architectural volume, a modular system that reflects the new way people relax and interact in the living room.
A more organic touch is present in Nendo's Saki, with its flowing silhouette inspired by flower petals—delicate, almost sculptural. Meanwhile, Bézier by Marcio Kogan/Studio MK27 explores the beauty of Bézier curves in embracing seating and geometries that soften architectural spaces. Complementing the overall presentation, Giampiero Tagliaferri's Libra family brings a sense of visual balance and serenity, anchoring the aesthetic of Minotti's design language this year.
Above MOIE's 30th Anniversary Celebration and Minotti's 2025 Arrival
MOIE's 30th Anniversary Celebration and Minotti's 2025 Arrival
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More than just a collection launch, this moment marks MOIE's journey—how a small concept has grown into a flagship chain bringing the world's finest lifestyle collections to Indonesia. From furniture to lighting, from private residences to hospitality projects, MOIE continues to expand the definition of "living beautifully" without losing the intimacy that has been its foundation since its inception.
Above MOIE's 30th Anniversary Celebration and Minotti's 2025 Arrival
MOIE's 30th Anniversary Celebration and Minotti's 2025 Arrival
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In the space that once bore the MOIE name, a celebration now stands that feels both familiar and new. The Minotti 2025 Collection serves as a reminder of the values that have guided MOIE for the past 30 years: that the most meaningful spaces are shaped by people, by trust, and by time. And carrying with it the memories of each project and each partnership, MOIE steps into the future—welcoming its next chapters with the same confidence as when it all began.
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