Jared Lee Grim Film
Cover Malaysian filmmaker and Grim Film founder Jared Lee (Photo: Daniel Adams)

Malaysian filmmaker and Grim Film founder Jared Lee on his creative journey, Cannes, and his ambitions moving forward

In the early 2010s, before there were TikTok creators and podcasters, Malaysia saw a rise in people creating and uploading vlogs and fun content ranging from entertainment and beauty to gaming and technology on YouTube. Whether it's performing a cover song or sharing an "a day in the life" video, these pioneering creators helped establish the term "YouTuber" and started a whole generation of Malaysians wanting to become one.

Read more: Meta-fluencers: 7 Asian Metaverse influencers that brands love

After building large followings and raking in thousands of views, they evolved, going on to write and produce longer form content on their own, from skits to short films to features. Many monetised their channels through advertising and sponsorship. But a select few would branch out to do bigger things such as starting their own production house with a full-fledged team. One such creator who went down this path is Jared Lee, who founded the YouTube channel Grim Film (which is also the name of his production house).

Above The trailer for Grim Film's 2018 dystopian short film, 'The Last 7'

While growing Grim Film as a filmmaker, he bagged multiple awards, including Best Drama at America’s Soul 4 Reel International Film Festival 2013 for The Long Distance Relationship and Best Pilot and Best Special Effects at the 2018 Vancouver WebFest in Canada for The Last 7. This week, Lee will make his debut appearance at the 2023 Cannes Film Festival for his short film, Horologist, which has been included in the Cannes Short Film Corner.

He speaks to Tatler about his journey, his works, and the excitement around going to the mother of all film festivals.

You started with the band Once Upon A Time There Was A Sausage Named Bob, then became a YouTuber and a filmmaker, going on to run your own production house, and now, the Cannes Film Festival. How are you feeling?

Very excited and overwhelmed. I've researched and spoken to people who are veterans at festivals. There are so many things to prepare to make the most of going there. But I have to emphasise—it's not an official selection by Cannes. Rather, it's Cannes saying they see the potential, it's almost there, but not yet. So they'll put you in this Short Film Corner where you're given some workshops and let you meet decision-makers from big festivals.

I'll be having breakfast with people from Sundance and Toronto to learn and grow, which is what I've been chasing anyway. I don't come from a film background so I'm looking forward to absorbing and experiencing my first festival. It just happens to be the mother of all film festivals, so it's cool.

Tell us about Horologist.

In 2015, I decided, "You know what? I don’t want to do YouTube anymore. I just want to focus on the craft". Every year, we calculate our income and how much we need to make at least one passion project a year. People said I’ve stopped making content but actually, I didn’t. I just couldn’t make as many videos anymore because I'm focusing on the craft now.

Horologist was a Covid-19 "baby" because while the pandemic was nightmarish from a financial standpoint, it was heaven creatively speaking. We had our space, ample time, and no clients chasing us for deadlines. I wanted to make a comic book because I couldn’t shoot and it was too expensive to animate it right away. The main idea for the comic book was an anthology of four short stories. I always wanted to tackle the different aspects of human greed. I’ve already completed three of those short stories.

In mid-2021, I took Horologist, the first story I wrote, and collaborated with Cross, a very talented local comic artist and a storyboard lecturer. She was kind enough to say, "Okay, let’s do this!", so we did it. Then I saw a grant from MDEC, so I pitched it to them and it got green-lit. That’s how I got the funds to animate Horologist. From the first lockdown till the end of 2022, we worked on the animation. After that, we started sending it out to whatever festivals we could get into. And here we are now.

Tatler Asia
Horologist Jared Lee Grim Film
Above The poster for 'Horologist' (Photo: Grim Film)

How did Horologist get selected for Cannes' Short Film Corner?

Once I’ve completed a short film, I submit it to a few festivals that I hope to get into. For most festivals, the requirement is that it cannot be public. Let’s say I finish shooting a short film in 2020 and for the whole of 2021, it's just doing festival run. While that’s happening, we can’t screen the short film. That’s what we’ve been doing for the past few years and why it seems we’ve been quiet. It’s hard because even after the film that we did in 2020 premiered at Tokyo Short Shorts, we still couldn’t publicise it.

For Horologist, it's in the early stage of the festival run and it just so happens that Cannes is one of the earlier festivals. Up until earlier this week, the news was still trickling in. Aside from Cannes' Short Film Corner, it has also won Best Animation at USA Film Festival, it's in the Atlantic Bridge Film Festival, it's a finalist for Poland's Film Festival called Animator where it's in the running for Best Animation and Audience Choice Award.

How does this change the things that you'll be doing moving forward?

The sure thing is we're aiming for our debut feature and we're already in talks with several parties. The years of trying to chase after storytelling and the narrative format, in long form, especially, is hard, but it's way harder here in our country. Yet, there are so many passionate people who don't mind not earning money or losing some money and I mean... we're a part of that, right? We're losing money just to satisfy that part of ourselves. Hopefully, our sacrifices will open new doors for us.

Given the Cannes experience and the Annecy Animation Festival that I'll be going to next month, I hope we meet the right people and not rely on just gunning for narrative projects locally. As a creator, keeping your intellectual property (IP) helps because if an over-the-top (OTT) platform picks it up, you get to prolong your journey in chasing after narrative projects, rather than having to shoot a toothpaste commercial or a wedding video, or cover an event. There's nothing wrong if you're passionate about those but there are so many who aren't—they're just doing it for their bread and butter.

Horologist the comic book debuted in December 2022 and sold out within a month. You've always loved drawing as a hobby. Will you continue to experiment with this creative outlet for business?

There was a lot of self-reflection during the lockdowns and those of us who never dared to sit down and face ourselves went through trauma and whatnot. Mental health was suddenly thrust to the forefront, which was a good thing. So I think realising that deep down inside, while my journey was wanting to make films and put them on screens, ultimately for me, as long as I can tell my stories, it doesn't matter the medium. It can be a book, it can be a comic, it can be animation, it can be live-action. It just happens that I get to wear different hats and I'm thankful for that.

Tatler Asia
Jared Lee Grim Film
Above An introvert who grew up with a single mum, Lee used to dive into fantasy, making up stories in his mind as a child
Tatler Asia
Jared Lee Grim Film
Above Wearing different hats has allowed Lee to explore different mediums for his storytelling and work for Grim Film

For someone who's a self-confessed introvert with no prior experience in filmmaking, where do you find the inspiration and the motivation?

I ask myself sometimes having gone to therapy during the pandemic. Most of what we are today and the problems we carry stem from childhood. I was thinking and self-reflecting. Maybe... growing up with a single mum who was very busy in a hair salon, I had to play in a room behind the salon without any friends or toys. Going through hardship, especially as a kid, I think we dive into fantasy so we start making up stories in our minds. But because I was young, I would pick and steal from famous shows so I've got Doraemon, Goku from Dragon Ball, Indiana Jones... making stuff up became a habit and every night before I sleep, my "series" would continue. Maybe that's what started it.

Also, back in the day, when book rental was still a thing, I read a lot of fiction because it was cheap enough to rent. When Doraemon was made available, I think it was the first Japanese comic that was translated into Malay and it helped my Malay a lot because I was failing the language quite badly. So thank you very much, Doraemon!

Happy anniversary to Grim Film! In its 11 years, which of your works are you been the proudest of?

YouTube was my film school. Aside from the tutorial videos, this is an industry where it's a "do and learn" kind of situation. I had takeaways from each video I uploaded including the vlogs.

There were techniques that people don't see, for example. I would feel like, "Maybe the character is talking too slowly" or "Maybe this part is too boring... how do we cut this?" Through these, I learned comedy timing, transitions, and even basic story structure. There was a lot of thought process involved even before the Gor Gor character (Lee's comical vlog alter ego) goes out and starts rambling. That one was a tough jump because, for an introvert to do that, I had to lie to myself that I was acting so I wasn't myself. But at the same time, there was a piece of me in there.

Above Lee entertaining Grim Film fans and followers with Gor Gor, his comical vlog alter ego

What were some of the biggest lessons your journey has taught you?

You can't do things alone. In this industry, if not for having the right people in place, whatever you imagine will never become a reality.

While pitching for a grant in a Disney boot camp in Singapore, one of the jury, who was from YouTube Red UK, asked me, "So Jared, what are you trying to say with your film? I mean, I get the concept, the hook, and the flow but, what's the point?" At the time, as a young filmmaker, I was like... isn't it all about the explosions, the cool concept, and the plot twists? And she was like, "I'm not asking you to answer me now but just keep in mind that it's important to have a why." It was a very important lesson.

I started rewatching the films I love and tried to see the why and understood that art was not just for entertainment but for people to question current issues as well. From that point onwards, I made sure that I had a why in my films no matter how low budget it was or if it was just a simple comedy film. I also made sure to include a social issue which I gravitated towards. It's not fun when a film is preachy about certain issues so the best films are the ones that let people leave the show questioning the issue.

Did you ever feel like giving up and if you did, what kept you going?

During the pandemic, I sat the team down after counting my finances and told them, "Guys, we have maybe three months left of your salary and I want to give you all a heads up to find other jobs first because in three months, whether I want to or not, I will have to let you all go."

I've been blessed with really good people after years of searching. They stuck around and even my longtime producer who has been with me for seven years now actually went out and tried to find jobs for us. Some of them even called me and said, "Boss, it's okay. Let's try." I'm really thankful for those who stayed and believed in me. The MDEC grant for Horologist helped us to stay afloat and some clients were kind enough to let me direct through a monitor at home. Somehow, we managed to pull through.

That was the lowest point at Grim Film but personally and creatively speaking, as hard as it was, I couldn't see myself doing anything else. Every time I get burnt out, I'd sit down and start writing. There's still a sense of satisfaction so it's good to know that the fire is still there. I know there are many in the industry who are jaded—it's not easy, for sure. That's why making a passion project every year helps remind us why we do what we do. We can go without sleep for three days making a passion project and still feel satisfied at the end of the day.

Tatler Asia
Jared Lee Grim Film
Above Making at least one passion project a year helps Lee focus on his craft and reminds him why he does what he does

Soon after Tatler's chat with Lee, Horologist achieved another milestone when it premiered at the San Diego Comic-Con (SDCC) Film Festival on July 23, 2023. This year, the SDCC Film Festival featured 56 films from participating filmmakers from all over the world, including Canada, China, Egypt, Israel, Malaysia, Mexico, New Zealand, Spain, UK, and US.

Not only was Horologist the first Malaysian animated short film to have shared screen time at the SDCC Film Festival 2023, but it would also go on to bag Best Animation at the festival, adding to its burgeoning list of achievements and putting Malaysia on the map.

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Daniel Adams

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