Cover Enhypen’s Ni-ki, Heeseung, Jake, Sunghoon, Yang Jungwon, Sunwoo, and Jay in Taipei, Taiwan. (Photo: Lee Jeong-mu/Imazins via Getty Images)
Enhypen’s Ni-ki, Heeseung, Jake, Sunghoon, Yang Jungwon, Sunwoo, and Jay in Taipei, Taiwan. (Photo: Lee Jeong-mu/Imazins via Getty Images)
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From Olympic campaigns to luxury fashion appearances, Enhypen’s brand partnerships in 2026 reveal where the group still holds serious commercial pull across Asia and beyond
Since debuting in 2020, Enhypen has built one of the more commercially active endorsement portfolios among fourth-generation K-pop groups. By 2026, the group’s brand partnerships span fashion, beauty, food and large-scale international campaigns, with several long-running deals still active across Asia. Some collaborations have evolved into multi-year relationships rather than one-off ambassador announcements, particularly in the Philippines and South Korea, where the group maintains a strong consumer presence.
The group’s commercial appeal has remained closely tied to visibility rather than exclusivity. Instead of attaching themselves to a single luxury lane or lifestyle category, the members continue to move between mass-market campaigns, skincare endorsements and high fashion appearances. That approach has kept Enhypen consistently present across different markets, especially in Korea, Japan and Southeast Asia. Here’s a closer look at the brand endorsements and collaborations currently linked to the group in 2026.
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Dunkin’ Philippines
Dunkin’ Philippines remains one of the clearest examples of the group’s continuing popularity in the Philippine market. The partnership, which originally launched in 2024, returned in 2026 through new campaign material and promotional videos featuring the members. In March 2026, Dunkin’ Philippines released a new advertisement announcing that the group was “back home” with the brand, effectively confirming the continuation of the collaboration.
The campaign leaned heavily into the group’s established Filipino fanbase, with promotional visuals incorporating local references including Barong Tagalog-inspired styling. The rollout also generated attention because previously filmed content still included former member Heeseung shortly after his departure from the group was announced.
Rather than positioning the partnership as a short-term celebrity endorsement, Dunkin’ Philippines appears to be treating Enhypen as recurring ambassadors tied to fan events, limited campaigns and ongoing social media promotions throughout 2026.
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Milano Cortina 2026 Winter Olympics
One of the group’s most visible international collaborations in 2026 came through the Milano Cortina Winter Olympics. Enhypen’s track “Shout Out” was selected as Team Korea’s official cheer song for the Games, with Korean media and entertainment outlets confirming the partnership in January 2026.
The song’s selection connected directly with member Sunghoon’s history as a former competitive figure skater. Samsung Electronics, an official Olympic partner, recommended Sunghoon as a torchbearer for the Milano Cortina torch relay. He later carried the torch in Milan ahead of the Games opening ceremony.
The collaboration expanded beyond a single appearance. The Korean Sport & Olympic Committee also released promotional challenge content tied to “Shout Out”, positioning the track as part of Team Korea’s wider Olympic campaign.
Mixsoon
The group’s relationship with Korean skincare brand mixsoon began publicly in early 2025, when the company named Enhypen as global ambassadors.
As of 2026, the partnership still appears active through ongoing product visibility and brand association, although mixsoon has not publicly announced a separate 2026 renewal campaign. Products including Bean Essence and Galactomyces-based skincare continued appearing in media coverage connected to the members, particularly around Sunghoon’s Winter Olympics appearances.
The collaboration fits into the wider K-beauty strategy of pairing idol groups with skincare brands aiming for international expansion, particularly across the US and Southeast Asian markets. Unlike heavily stylised luxury beauty campaigns, mixsoon’s marketing with the group has focused more on daily skincare routines and product familiarity.
Prada
The group’s relationship with Prada remains active in 2026 and continues to be one of their most visible luxury fashion partnerships. Prada first named Enhypen as brand ambassadors in 2023, and the members have maintained a steady presence at brand events, editorial shoots and runway-related appearances since then.
In February 2026, several members attended the opening of Prada’s Breeze Nanshan store in Taiwan while wearing pieces from the brand’s Spring/Summer 2026 collection. Taiwanese fashion media directly referred to the members as Prada ambassadors during coverage of the event.
The relationship has also continued through fashion editorials and performance styling. Prada previously created custom stagewear for the group’s Coachella appearance, and the members have continued wearing the brand in magazine features throughout 2026. Among Enhypen’s endorsement deals, Prada remains the clearest example of the group’s ongoing positioning within the luxury fashion space.
Chonx Tibajia is a senior editor at Tatler Asia’s T-Labs team, where she writes widely on lifestyle subjects including beauty, style, entertainment and travel. She has a long career in journalism, including roles as a columnist at The Philippine Star, and is the founder of the creative platform Pineappleversed. Beyond Tatler, her bylines appear in regional lifestyle and business publications, showcasing a broad portfolio that spans beauty trends, travel guides and culture pieces.
