Cover The most exciting announcements from Apple’s It’s Glowtime event
The most exciting announcements from Apple’s It’s Glowtime event
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Here’s everything you need to know about what happened at Apple’s latest product launch event
Apple’s widely anticipated It’s Glowtime event unfolded last night, introducing an exciting new lineup of tech gadgets, including the new Apple Watch Series 10, iPhone 16 Pro Max, and AirPods 4.
On top of new products, the tech giant also introduced the integration of Apple Intelligence into iPhone, iPad and Mac in August. First announced at the 2024 Worldwide Developers Conference (WWDC), Apple Intelligence will deliver useful and relevant intelligence through various features including recording, transcribing and summarising audio in the Notes app; priority notifications that show key details on the Lock Screen; and Image Playground that allows us to create images in the moment.
From the debut of the AirPods 4 to the new iPhone 16 lineup, here’s what the tech giant unveiled at its latest product launch event.
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1. Debut of iPhone 16 lineup
Above iPhone 16 and 16 Plus
iPhone 16 and 16 Plus
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The star of the event, Apple has unveiled its latest iPhone 16 lineup, featuring the iPhone 16, 16 Plus, 16 Pro and 16 Pro Max.
The latest iPhone 16 and 16 Plus introduces Camera Control, a new integration that allows us to capture memories conveniently while allowing access to visual intelligence. The Action button also comes to iPhone 16 and 16 Plus. Previously only available on iPhone 15 Pro and 15 Pro Max, this button allows us to access various functions easily from activating voice memos to recognising music. The new phones are also equipped with the new A18 chip, increasing performance and boosting battery life.
Above iPhone 16 Pro and iPhone 16 Pro Max
iPhone 16 Pro and iPhone 16 Pro Max
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Apple’s iPhone 16 Pro and 16 Pro Max will be powered by the A18 Pro chip and boast larger display sizes, new creative capabilities, stunning graphics and more. The phones will also be integrated with Apple Intelligence, offering helpful and relevant intelligence functions while protecting user privacy. Like the iPhone 16 and 16 Plus, the Pro models will also have Camera Control and an Action button.
2. New Apple Watch releases
Above Apple Watch Series 10
Apple Watch Series 10
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Apple has introduced the Apple Watch Series 10 with new capabilities and a refined design. The latest watch is thinner and lighter while offering the biggest display screen yet. Apart from its design, the watch also allows for faster charging, temperature sensing, and new health and fitness insights. The Apple Watch Series 10 will come in an array of colours and finishes, including the new jet black.
The tech giant also unveiled the Apple Watch Ultra 2 in a new black titanium finish. The ultimate sports watch, the Ultra 2 integrates watchOS 11 and offers a 36-hour battery life, new customisation options and enhancements to support activities on all terrains.
3. Latest AirPods 4
Above AirPods 4
AirPods 4
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Delivering an improvement in sound quality, AirPods 4 features new acoustic architecture, high dynamic range amplifier and Personalised Spatial Audio, elevating the listening experience. The newest open-ear headphones not only impress with high-quality sound, it also boasts a new design that’s built for comfort.
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Images: Apple
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Amanda Goh was the former senior writer for Tatler Singapore.
