‘Bongga Ka ’Day: The Annie Batungbakal Musical’ closed on October 31, but the question it raises about its heroine outlasts the run
At Coco Banana, a gay man in a sequinned kaftan and Diana Ross hair looks a girl up and down, tilts his chin and decides, and nobody on the pavement thinks to argue. Bongga Ka ’Day: The Annie Batungbakal Musical builds its evening around that tilt of the chin. I watched on gala night at the Newport Performing Arts Theater and left wondering who gets to say what Annie is worth.
When the curtains rose, Hotdog’s bassline booms while hundreds of mouths around me shaped the words in the dark, humming and nodding their heads to the lyrics. The lines of the 1970s song, dispatsadora (store clerk) by day and queen of Coco Banana by night, supply the premise, and it suits a story about a working woman.
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Above Coco Banana in ‘Bongga Ka ’Day: The Annie Batungbakal Musical’ (Photo: courtesy of Newport World Resorts and Full House Theater Company)
Annie (Atasha Muhlach) sells couture at the House of Pasion and wants to design it, a rung above her mother, who sews for a living. That ambition is the strongest idea in Liza Magtoto’s book, and the book keeps handing it to other people to assess. A boutique matriarch grades her insubordination. A nightclub door grades her dress. Two men grade her from the sidelines, Romer (Sam Concepcion) with his camera and Burn (KD Estrada) with his guitar, and the triangle they form sits beside her career plot as though a boyfriend belonged on the same list of prizes as a label. The dress works as her passport, and the door admits her for it. The show never tests her talent as a designer the same way.
By the final scene, she has the club, a boyfriend, her own line and a well-connected business partner, and the show presents all of it without asking what she gave up to collect it. Toots (Gerhard Krysstopher), her best friend, shows the cost when Annie reaches the club and walks past him, and his hurt registers in the house for a moment. The price falls on him while Annie ends much as she began.

Above Atasha Muhlach as Annie and Sam Concepcion as Romer in ‘Bongga Ka ’Day: The Annie Batungbakal Musical’ (Photo: courtesy of Newport World Resorts and Full House Theater Company)
The partnership with Aurora (Jackie Lou Blanco) could have answered the question. Two women of different classes, one with the name and the other with the talent, build a business together, and that relationship interests me more than anything else in the evening. Aurora spends a lot of time nagging Annie and then signs on as her partner so suddenly in the end. The closing fashion show should rescue the boutique, though the show never says how. A woman wrote this book and a man directed it, and the staging favours the spectacle of the door over the interior of the woman who walks through it. The rest of the plot perhaps leaks in the same way. Romer, for example, leaves in the second act to go back to his job as a flight attendant, and the story forgets him.
Muhlach lands her steps and her marks, and her Tagalog sounds crisper than in her earlier screen work (Bad Genius: The Series), though she sometimes outruns her own lyrics. Blanco delivers Aurora’s barbs with the poise of a tita who knows she is the richest woman at the table, John Lapus times the zingers of the door-keeping Tarurit like a drummer and Estrada lets Burn’s feeling show in his slouch and his hands.

Above John Lapus as Tarurit in ‘Bongga Ka ’Day: The Annie Batungbakal Musical’ (Photo: courtesy of Newport World Resorts and Full House Theater Company)
The dialogue crackles with the slang of the period and the jokes land, but the quieter lines where a woman might say what she wants and why disappear first.
The look of the show nearly redeems the gaps. Ohm David’s design for House of Pasion opens like a dollhouse and exposes its rooms to the audience, and when it turns, the boutique slides away and reveals Coco Banana and its grand staircase. John Batalla’s beams cut the haze into bright diamonds across the floor, and Bene Manaois’s projections supply colour that could belong to any city. Hershee Tantiado’s costumes carry the argument, since the sequins, kaftans and hippie fringe tell us who Annie wants to become before she opens her mouth. Vince Lim’s arrangements and Stephen Viñas’s choreography fill the stage with bodies moving in step.
Chris Millado directs for scale, building a bigger entrance, then a bigger reveal, then a bigger finish, and he moves the audience past each hole before it can ask a question.
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Above Atasha Muhlach as Annie and KD Estrada as Burn in ‘Bongga Ka ’Day: The Annie Batungbakal Musical’ (Photo: courtesy of Newport World Resorts and Full House Theater Company)
The “it” factor lives in the Coco Banana sequence, where the mirror ball turns splendidly, the staircase fills with dancers and the 1979 waiting outside the doors falls away. The theatre sang (and some even danced) along without anyone asking.
Annie reached the club and the show ended, and what she wanted and what she paid for it stayed outside with the queue.
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