Securing the future of the Philippine film industry through tourism
“I join the Film Development Council of the Philippines (FDCP) and the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) in this joyful celebration and thanksgiving that a project that honours the film heritage of the Philippines will finally be able to break ground figuratively and literally soon,” said Department of Tourism (DOT) Secretary, Christina Garcia Frasco.
To boost Philippine film tourism, the DOT and its infrastructure arm, the TIEZA, signed a 22-year agreement with the FDCP to create the Film Heritage Building.
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Above Beaterio de la Compania de Jesus (Photo: Society of History/Facebook.com)
Situated in the historic Walled City of Intramuros in Manila, the structure will occupy the 800 square metre-lot along Sta Lucia, right beside the Beaterio de la Compania de Jesus and TIEZA’s Light and Sound Museum. The Film Heritage Building is designed to house a cinematheque, film museum/gallery, film and media library, film storage/vaults, and film scanning and restoration room. It will also have enough space to accommodate FDCP offices, lounge areas, a board room and a merchandise shop and cafe.
The ceremonial signing of the Memorandum of Agreement (MOA) was led by DOT Secretary Frasco, TIEZA Chief Operating Officer Mark Lapid, and FDCP Chair and Chief Executive Officer Tirso Cruz III last September 26, and was witnessed by Tourism Undersecretary Mae Elaine Bathan, TIEZA Assistant COO Jetro Lozada, and FDCP Executive Director Dan Morales.

Above L-R: FDCP Executive Director Dan Morales, FDCP Chairman and CEO Tirso Cruz III, DOT Undersecretary Mae Elaine Bathan, DOT Secretary Christina Garcia Frasco, TIEZA Assistant COO Jetro Lozada and TIEZA COO Mark Lapid (Photo: Department of Tourism)
With great aspirations for the film industry, Cruz came to DOT with an idea back in August: an idea to create a lasting legacy and cultural identity—to which, the department gave their unwavering support.
“Film has the power to distil these moments, memories, and vestiges of our culture into an art form that can be fully appreciated by our fellow Filipinos and the world. And therefore, it makes sense for us, in the Department of Tourism, to support as much as we can, this thriving industry that does require government’s intervention for it to be sustainable for the long term,” shared Frasco.
TIEZA COO Lapid also expressed his appreciation to Secretary Frasco for her support and how the building could seamlessly integrate our cinematic heritage with heritage sites. “This agreement not only signifies our collective commitment to preserving our cinematic legacy but also amplifies the allure of Intramuros as a prime tourist destination in Manila. It enhances the experience of what this iconic site can offer, making our history and culture even more accessible and engaging.”
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