Original Filipino musicals continue to take centre stage as Newport World Resorts, VIVA Communications Inc and The Philippine Star team up anew to mount a highly anticipated production, ‘Bongga Ka, ’Day!’
Titled Bongga Ka, ’Day!: The Annie Batungbakal Musical, the show is scheduled to open in September 2026 at the Newport Performing Arts Theater. The production reimagines the beloved Manila Sound era for a fresh generation of theatregoers by blending iconic OPM tracks, fashion and nostalgia.
Featuring the timeless hits of the Hotdog band, the musical follows the story of an ambitious sales clerk. She sneaks into the glamorous disco scene to chase her dream of becoming a fashion designer and risks losing herself in the process—true to the story of the iconic song Bongga Ka, ’Day.
Read more: Philippine Opera Company’s ‘Master Class’: 5 lessons artists learn from Maria Callas
Above Official lyric video of ‘Bongga Ka, ’Day’
At the forefront of this dynamic collaboration are Kevin L Tan, Newport World Resorts executive chairman; Vicente del Rosario Jr, VIVA Communications Inc’s founder and chairman of the board; and Miguel Belmonte, The Philippine Star president and CEO.
Bongga Ka, ’Day marks the second major theatrical venture among the three companies, following Bagets The Musical, which debuted as a large-scale adaptation of the iconic 1984 Filipino film.
Read more: ‘Bagets The Musical’ is a nostalgic reverie with gentle growing pains

Above VIVA Communications Inc founder and chairman of the board Vicente del Rosario Jr, Newport World Resorts executive chairman Kevin L Tan and The Philippine Star president and CEO Miguel G Belmonte (Photo: Newport World Resorts)
Speaking on the partnership, Tan stated, “At Newport World Resorts, part of our thrust has always been to support world-class productions that champion Filipino artistry and bring our stories to bigger stages. We look forward to bringing this proudly Filipino production to life and creating another meaningful entertainment experience for our audiences.”
The continued partnership between these entertainment giants reflects the growing momentum behind original Filipino theatre productions and large-scale collaborations within the local industry.
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