Cover Tropicana Breez Hill (Photo: Artist’s impression)
Tropicana Breez Hill (Photo: Artist’s impression)
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As Genting Highlands evolves into a diverse tourist destination, Tropicana Avalon emerges as a pivotal player in shaping the area’s commercial landscape
The power of reinvention has long been a driving force behind the evolution of cities and towns worldwide. From industrial hubs turned cultural centres to sleepy villages transformed into tourist meccas, the ability to adapt and reimagine has breathed new life into countless locales. Perhaps nowhere is this metamorphosis more evident than in Malaysia’s own Genting Highlands.
Since its inception in 1971 by visionary Tan Sri Lim Goh Tong, Genting Highlands has undergone a remarkable transformation. What began as Malaysia's sole gambling haven has blossomed into a multifaceted entertainment capital and tourist destination. The resort’s journey mirrors that of other global hotspots like Las Vegas, which has successfully diversified beyond gaming to embrace culinary excellence, world-class entertainment, and a thriving MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.
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Above Myriad retail opportunities to revitalise the area (Photo: Artist's impression)
Myriad retail opportunities to revitalise the area (Photo: Artist's impression)
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The 1990s saw the introduction of theme parks and the iconic Arena of Stars, shifting the focus towards family entertainment and live performances. The mid-2010s cemented Genting Highland’s status as a shopping destination with the addition of revitalised shopping offerings and a premium outlet mall. Most recently, in response to a global rekindling of interest in nature and outdoor pursuits, Genting Highlands has begun to spotlight its lush forests and diverse wildlife.
This continual reinvention has not only sustained Genting Highland’s appeal but has also made it an increasingly attractive place to live. It’s against this backdrop that Tropicana Corporation Berhad unveils Tropicana Avalon, the beating commercial heart of its ambitious Tropicana WindCity township.
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Above The al-fresco vibe of this development takes advantage of the cooling climate (Photo: Artist’s impression)
The al-fresco vibe of this development takes advantage of the cooling climate (Photo: Artist’s impression)
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Tropicana Avalon stands to benefit enormously from Genting Highland’s metamorphosis. As part of the 10-year Genting Integrated Tourism Plan, there’s been a concerted effort to shift population and amenities from the peak to the mid-hill area where the Tropicana WindCity is located. Breez Hill Shoppes sits at the core of it all. With 90 freehold shops ranging from 839 to 3,477 square feet, Tropicana Avalon’s Breez Hill Shoppes is the only stratified 90 freehold retail shop in Gohtong Jaya.
What sets Breez Hill Shoppes apart, however, is its commitment to blending retail therapy with the natural beauty of its surroundings. The two-storey retail units boast wide frontages for maximum visibility, while the overall design incorporates sustainable materials, natural lighting, and ventilation.
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Above Shopping is a pleasure in Breez Hill (Photo: iStock)
Shopping is a pleasure in Breez Hill (Photo: iStock)
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Set to be a vibrant hub where leisure, recreation and convenience converge, Tropicana Avalon’s Breez Hill Shoppes’ enticing al fresco atmosphere allows shoppers to enjoy the cool mountain air and unobstructed views of Genting Highland’s fames peaks as they browse, fashioning a retail experience unlike any other. Rounding off this enviable lifestyle is the launch of serviced apartments in Q1 2025.
By embracing the changing face of tourism and lifestyle preferences, this development is not just riding the wave of Genting Highland's transformation–it’s helping to shape its future.
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