Cover Porsche Design Tower’s roof has been designed as an homage to the luxury car brand's iconic light (Photo: Porsche)
Porsche Design Tower’s roof has been designed as an homage to the luxury car brand's iconic light (Photo: Porsche)
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Luxury car marques extend their design mastery beyond vehicles into architectural landmarks and bespoke furnishings, creating comprehensive luxury ecosystems for the world's most discerning clientele
In a notable recalibration of brand identity, the world’s most prestigious luxury car manufacturers are charting a course beyond the conventional automotive showroom, venturing into property development, architectural services, and high-end furniture design. This strategic diversification represents more than opportunistic market expansion; it marks a sophisticated evolution in luxury car brand extension. These marques have spent decades cultivating images synonymous with exceptional craftsmanship, innovative design, technological advancement, and exclusive lifestyles.
As the global ultra-high-net-worth demographic increasingly demands integrated luxury experiences transcending individual products, the natural progression has been comprehensive ecosystems of exclusivity. From branded residences that translate automotive aerodynamics into architectural artistry to furniture collections echoing the tactile sophistication of meticulously appointed cabins, these ventures provide immersive brand narratives. This expansion leverages consumer desire to inhabit a lifestyle, offering concrete expressions of status extending from garage to living room, consolidating brand loyalty while accessing significant revenue streams in this discerning market.
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Porsche Design
Above Porsche Design Tower Miami was completed in 2017 (Photo: Porsche)
Above The Porsche Design Tower Miami is the first residential real estate project of Porsche (Photo: Porsche)
Porsche Design Tower Miami was completed in 2017 (Photo: Porsche)
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The groundbreaking Porsche Design Tower Miami, completed in 2017 in Sunny Isles Beach, introduced the Dezervator car elevator, enabling residents to park vehicles directly in private sky garages adjacent to living spaces.
This feature exemplifies the luxury car brand’s marriage of engineering innovation and luxury.
A street elevation of the Porsche Design Tower Bangkok (Photo: Porsche)
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The forthcoming Porsche Design Tower Bangkok, developed with Ananda Development, will be Asia’s first, offering “Sky Villas” and “Passion Spaces”—custom ultra-luxury garages for showcasing collections. The architecture incorporates an “X-Frame” base and “Crown” lighting, reflecting Porsche’s design principles.
Construction began in the first half of 2025, with 2028 completion projected. These towers translate Porsche’s minimalist functionality, precision engineering, and automotive luxury into residential environments, integrating vehicles into living spaces.
See also: Y2K aesthetic revival: Decoding the millennium design trend making a comeback
Aston Martin
Above The sail-shaped Aston Martin Residences Miami building opened in May 2024 (Photo: Aston Martin Residences Miami)
Above The tower was designed in partnership with architect Rodolfo Miani of Bodas Mian Anger and built by G&G Business Developments (Photo: Aston Martin Residences Miami)
The sail-shaped Aston Martin Residences Miami building opened in May 2024 (Photo: Aston Martin Residences Miami)
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Completed in April 2024, Aston Martin Residences Miami is a 66-story sail-shaped tower in downtown Miami designed by Aston Martin’s in-house team in partnership with architect Rodolfo Miani of Bodas Mian Anger and built by G&G Business Developments.
Its profile echoes this luxury car brands’ elegant lines, with interiors featuring brand-specific materials and finishes. The development includes a marina and triplex penthouse with a limited-edition Aston Martin Vulcan. The residence embodies the brand’s sensual purity and performance, extending Aston Martin’s commitment to craftsmanship, dynamic form, and British luxury from road to skyline. It represents their Art of Living philosophy.
Aston Martin at Salone del Mobile 2023 with Formitalia reinterprets the carmaker’s iconic green blended with light blue, fuchsia and gold (Photo: Formitalia)
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Developed with partners including Formitalia, Aston Martin Interiors brings residential spaces the sporty elegance and meticulous detailing characteristic of its vehicles.
Designs incorporate high-performance materials, including carbon fibre, premium leathers, and precision-engineered details, creating interior environments reflecting Aston Martin’s dynamic luxury and bespoke character.
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Bentley
Bentley Residences Miami is located in the heart of Sunny Isles, Miami (Photo: Bentley Residences Miami)
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Bentley Residences Miami is under construction in Sunny Isles Beach, a 62-story tower featuring the Dezervator, an innovative lift, named after the development partner Dezer Development, which can transport cars and passengers from the road to the unit in one move.
Recently unveiled amenities include a private restaurant by a James Beard winner, a whisky bar, a cigar lounge, a Bentley-interior-inspired cinema, golf and driving simulators, a wellness centre, a spa, and a pet spa with Bentley motifs. The project amplifies Bentley’s commitment to craftsmanship, premium materials, and personalised luxury, extending the Bentley experience beyond automotive, emphasising comfort and detail.
Above Bentley Home launched an expanded interior and accessories range during Milan Design Week 2025, in materials you cannot find elsewhere (Photo: Bentley)
Above Francesco Forcellini, a long-standing Bentley Home design collaborator, has created a new, aerodynamic dining table called the Fenton Table with a double-layered top (Photo: Bentley)
Bentley Home launched an expanded interior and accessories range during Milan Design Week 2025, in materials you cannot find elsewhere (Photo: Bentley)
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Produced with Luxury Living Group, Bentley Home encompasses furniture, including sofas, armchairs, dining tables, and desks. Each piece reflects Bentley’s automotive interior language through premium leathers, fine wood veneers (matching those in their vehicles, including Burr Walnut and Liquid Amber), quilted stitching, and polished metals.
The collection emphasises bespoke craftsmanship, sustainable materials, and timeless elegance, ensuring aesthetic continuity from car to home.
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Mercedes-Benz
Multi-level spaces in Mercedes‑Benz Places in Miami are crafted to meet diverse interests, including a pool with the unmistakable Mercedes marque (Photo: Mercedes‑Benz)
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Announced with JDS Development Group in Miami and a 65-story Binghatti tower in Downtown Dubai, Mercedes-Benz Places creates integrated luxury living. The Dubai project emphasises smart technology, acoustic engineering, and EV charging, with amenities including infinity pools, a spa, a gym, and exhibition spaces.
This extends Mercedes-Benz’s design philosophy (Sensual Purity), technological sophistication, and luxury lifestyle into complete residential environments, focusing on well-being and refined aesthetics reflecting their vehicle interiors.
MSCHF and Mercedes-AMG debuted a conceptual furniture collection for NYCxDesign 2025 at MSCHF’s Brooklyn studio (Photo: MSCHF)
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Mercedes-Benz Style previously partnered with Formitalia for luxury furniture. Recently, Mercedes-AMG collaborated with MSCHF for an experimental collection transforming authentic AMG components into design objects, including ergonomic chairs and lighting, merging engineering precision with conceptual design.
The Formitalia collaboration translated Mercedes-Benz’s clean aesthetics, ergonomic excellence, and material sophistication into home furnishings, while the MSCHF x AMG collection adopts an avant-garde approach, celebrating AMG’s engineered beauty and performance heritage through deconstructed, artistic expression, challenging conventional luxury boundaries.
See also: 7 iconic cantilever chairs that shaped modern furniture
Bugatti
Each of the apartments in the skyscraper will have a unique shape with access to a curved balcony, while the building will be topped with a pool (Photo: Bugatti
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Bugatti Residences by Binghatti in Dubai is the ultra-luxury Business Bay tower that evokes Bugatti’s Art de Vivre and exclusivity. The 171 “Riviera Mansions” and 11 “Sky Mansion Penthouses” feature private pools, with penthouses offering car lifts.
Design elements derive from the luxury car brand hypercars, emphasising fluidity, craftsmanship, and rare materials. The project translates Bugatti’s exclusivity, aerodynamics, and bespoke artistry into residential statements for the world’s most discriminating clientele seeking luxury’s pinnacle.
Above Bugatti Home unveiled its first Milan Atelier in the prestigious Palazzo Chiesa during Milan Design Week 2025 (Photo: Luxury Living Group)
Above During Milan Design Week 2024, iconic pieces of the new Bugatti Home collection were displayed by Sahrai Milano at Via Manzoni 38 (Photo: Luxury Living Group)
Bugatti Home unveiled its first Milan Atelier in the prestigious Palazzo Chiesa during Milan Design Week 2025 (Photo: Luxury Living Group)
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Produced by Luxury Living Group, this exclusive furniture line captures the dynamism, technological innovation, and artistic excellence of Bugatti hypercars. Pieces feature dramatic forms incorporating exotic materials, innovative structures, and exclusive artistry.
Recent collections emphasise the beauty and beast philosophy, combining natural materials like open-pore oak with technological elements, contrasting transparency with solidity, and translating Bugatti’s Forme et Fonction from road to living space.
Pagani
Pagani Residences is a boutique ultra-luxury waterfront preconstruction development with just 70 residences in Miami’s North Bay Village (Photo: Pagani Residence)
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Located in North Bay Village, Miami, Pagani Residences offers 70 waterfront properties incorporating design principles from Pagani’s exclusive hypercars, emphasising the art-science fusion central to Horacio Pagani’s philosophy.
The development delivers Pagani’s signature bespoke craftsmanship and aesthetic excellence, extending its unique design-performance-artistry blend into residential offerings.
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Jennifer Choo is Regional Managing Editor of Tatler Homes, covering architecture, interior design, and art across Asia. Based in Malaysia, she oversees regional content on luxury residential design and contemporary art collections. Legally trained but choosing to pursue her passion for design, she previously led notable design publications and worked as an interior stylist and art consultant for property developers, design firms, and private clients.
