Cover Aerial view of Da Lat, Vietnam (Photo: Dang Van An)
Aerial view of Da Lat, Vietnam (Photo: Dang Van An)
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The most discerning travellers are no longer asking where to go—they are asking what a place can offer them that nowhere else can
There is a question that has quietly reshaped how the world's most discerning travellers think about where they go and how they choose to live. It is not about which hotel has the highest thread count or which destination has the longest waiting list. It is something harder to quantify and considerably more meaningful: what does this place give me that I cannot find anywhere else?
The answer, increasingly, is everything—in one place. The shift from acquisition to curation is perhaps the defining luxury story of our time. Affluent consumers who once measured their lives in destinations visited and objects owned are now measuring them in something altogether different: depth of experience, quality of presence, and the emotional fulfilment that comes from being somewhere designed not to impress but to restore. Time is the ultimate luxury. Privacy is the ultimate indulgence. The places that understand this—that build their entire proposition around the idea that the most meaningful experiences are also the most considered ones—are the ones that matter now.
This is what is sometimes called slow luxury. Not a retreat from ambition, but a redirection of it. A growing conviction among those who can go anywhere that the best version of anywhere is the one where you do not have to leave to find what you came for. The finest architecture, the most restorative wellness experience, the most culturally resonant environment—not scattered across a dozen flight hours but gathered together with intention in a single address. The question luxury travellers are asking has fundamentally changed: not “how much can I experience”, but “how deeply can I experience this”?
The implications are profound. An earlier generation of luxury travel demanded movement—the architectural landmark in one city, the world-class wellness retreat in another, the private members' club somewhere else entirely. Today, the most compelling proposition reverses that logic. Rather than moving between exceptional places, the destination that endures is the one you arrive at and find deepening rather than exhausting. A place you build a relationship with rather than simply consume. Depth over display. Immersion over itinerary.
What makes a curated destination genuinely compelling—rather than merely marketed as such—is the quality of its collaborations. The places that resonate most deeply with today's discerning traveller are not the product of a single vision but of many: the world's leading architects in conversation with wellness practitioners, cultural programmers alongside hospitality operators, each bringing a distinct expertise to bear on a shared ambition. The result is somewhere layered enough to sustain genuine attention, shaped by minds who understand that luxury, at its most evolved, creates lasting meaning rather than standalone attractions. It is this philosophy—abundance through curation rather than accumulation—that is defining where luxury lives now.
Above Xuan Huong Lake in Dalat (Photo: Haus)
Xuan Huong Lake in Dalat (Photo: Haus)
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Vietnam is becoming one of the most compelling places to watch that philosophy take form. As one of Asia's fastest-growing economies with rising demand for luxury lifestyle properties and destination-led developments, it is drawing global attention from those seeking future-ready places that integrate sustainability, culture, and long-term value. The centre of Da Lat, in Lam Dong Province—cool mountain air, mist-covered pine forests, the still waters of Xuan Huong Lake—offers a setting of rare natural character. And it is here that Haus, Vietnam’s pioneer in ESG-focused real estate, has unveiled Haus Da Lat: a five-hectare integrated development on the shores of the lake that reads not as a property project but as a considered answer to everything the curated luxury movement has been asking for.
Above Haus Da Lat, Vietnam’s pioneer in ESG-focused real estate (Photo: Haus)
Haus Da Lat, Vietnam’s pioneer in ESG-focused real estate (Photo: Haus)
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The development builds on that ESG foundation with what the brand terms therapeutic real estate: spaces designed to support human health, foster community and coexist harmoniously with nature. It draws its cues from Da Lat’s own natural environment, is built using local materials, and is shaped throughout by a commitment to preserving the region's indigenous culture.
Legendary architect Kengo Kuma & Associates drew from Da Lat's own pine forests to shape the Sky Villas and Sky Mansions—structures that translate natural forms into built spaces, dialoguing with the landscape rather than imposing upon it.
The Haus Wellness Center, with operational consultation from Chiva-Som, covers 6,800 square meters and features 200 therapeutic programs, bringing true wellness depth in place of the performative spa experiences found elsewhere.
1010 Origin, created and defined by operating partners Copper Beech, is built on lasting legacy amongst a carefully cultivated community of like minded individuals. The founding chapter in Da Lat’s pine forest, is a singular experience bound by shared heritage and elevated by a new standard of existence. Membership grants access to exceptional service, meaningful connection and bespoke experiences.
Floating deck overview (Photo: Haus)
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The residences carry the same philosophy of intentional curation, each named and shaped around a distinct natural phenomenon of Da Lat's highlands, from first light to mist to mountain refuge, so that the architecture of everyday life echoes the landscape it sits within.
Culture and preservation are held with equal seriousness: Vietnam's first Open-Air Museum, the 1010 Origin social club, and Da Lat's largest Pine Forest Preservation Project together position the development as an active custodian of the landscape and heritage that give this city its character. At the International Property Awards 2026, Haus Da Lat was recognised across all four entered categories—Best Landscape Architecture Project, Best Interior Design for Show Home, Best Residential Development (Resort), and Best Sustainable Residential Development in Vietnam—with two advancing to the Asia-Pacific level of the competition.
Coastal Quang Ngai - a community by Haus (Photo: Haus)
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The logic extends beyond Haus Da Lat itself. Coastal Quang Ngai—A Community by Haus is envisioned as an ambitious net-zero development designed for 4,000 residents on Vietnam's coastline and slated for 2030 completion. It represents the natural next chapter of the curated luxury argument: that the evolution of luxury is not only about creating exceptional places to visit, but about shaping environments where people can live with greater intention and connection—creating lasting value not only for individuals but for the communities and landscapes they inhabit.
The most resonant destinations have always been those that know precisely what they are. In the cool morning air above Xuan Huong Lake, where light moves through pine forest and a city rests beneath its own particular veil of mist, Haus Da Lat is building something that the curated luxury movement has long been reaching towards—and that Southeast Asia has not seen before.
For updates on Haus Da Lat and upcoming launches, visit hausdalat.com or follow @hausdalatofficial on Instagram. For news on the wider Haus portfolio, follow @thehaus_global.
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Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).
