Cover The new rules of flying well—made effortless with the CIMB Preferred Visa Infinite Credit Card (Photo: Getty Images)

Travel today isn’t just about where you go; it’s about how intelligently you book, spend, and optimise the journey. From strategic airline choices to smarter cross-border spending, CIMB Preferred Visa Infinite Credit Card is reshaping how value is unlocked at every stage of travel

For today’s frequent flyer, the journey no longer begins at the airport—it starts at the moment of decision. Which airline to choose, when to book, and how to pay have become as thought-out as the destination itself.

In an era defined by global mobility, the most seasoned travellers understand that every flight is an opportunity not just to explore the world but to maximise value, comfort, and control in every leg of your journey.

It is this shift in mindset that is quietly redefining what it means to fly well. No longer driven by impulse, price or convenience alone, today’s travellers are guided by a more considered approach; one that prioritises strategy as much as experience.

In this new landscape, a distinct set of rules is emerging.

Rule #1: Start optimising at the point of booking

Once you have decided where to go, the next most critical decision is how the journey is secured. Booking flights (once a routine task) has become a strategic moment where value can be unlocked or lost—you decide. 

Direct bookings with premium airlines offer greater flexibility, control, and access to privileges that third-party platforms often cannot match. It is here that the CIMB Preferred Visa Infinite Credit Card comes into its own, thanks to its strong ecosystem with 12 esteemed airline partners. With privileges and preferred access across leading carriers such as Singapore Airlines, Qatar Airways, Cathay Pacific, and Malaysia Airlines, Card Members can start optimising right at the point of booking—whether it's enjoying preferential fares or accumulating points for a Business Class upgrade.

In case you missed it: CIMB offers a new currency of luxury travel: rewards, privileges, and effortless access

Designed for individuals who value both sophistication and financial intelligence, the CIMB Preferred Visa Infinite Credit Card rewards cardholders for making deliberate, well-considered travel choices from the very beginning.

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Above CIMB Preferred Visa Infinite Credit Card

Rule #2: Turn airfare into a strategic advantage

Airfare is often the single largest cost in any journey. But for intentional travellers, it can your biggest opportunity, not your biggest expense.

Through CIMB’s Airline Spend Program, eligible Cardholders who spend a minimum of RM1,500 on flights with participating carriers can enjoy up to 50 per cent cashback on airfares, with tiered rewards based on foreign spend or maintained account balances. Rather than incentivising one-off purchases, the programme is designed to reward those who already travel frequently—transforming habitual spending into tangible returns.

Flying well is also ultimately about ease, especially for the moments in between. The CIMB Preferred Visa Infinite Credit Card offers access to over 150 selected Plaza Premium First and Plaza Premium airport lounges worldwide, along with dedicated lounge privileges at select terminals. Even in transit, thoughtful benefits such as cashback on in-flight WiFi purchases and airport dining, and automatic travel insurance coverage of up to RM300,000 offer peace of mind and enhance your travel experience at every touchpoint

Rule #3: Make cross-border spending work harder

Your journey rarely ends with the purchase of a flight ticket. From dining in global capitals to shopping abroad, cross-border spending forms an integral part of the modern travel experience.

Here, the CIMB Preferred Visa Infinite Credit Card continues to deliver value beyond the booking stage. Wherever they are in the world, Cardholders can earn up to 8X bonus points on overseas spend and dining, accelerating rewards accumulation. What's more: they can enjoy preferential foreign exchange rates at the CIMB Bank Currency Exchange booth in Malaysia.

Integrated with a CIMB current or savings (CASA) account, the experience becomes even more seamless to unlock enhanced rewards tiers while consolidating finances into a single, intuitive ecosystem. The result is a more cohesive system—one where every transaction, no matter where it takes place, contributes to future journeys.

As the rules of travel continue to evolve, flying well is no longer about isolated moments of luxury, but about how every part of the journey connects seamlessly like pieces of a jigsaw puzzle.

From the way a ticket is booked to how every mile is spent, today’s most discerning travellers are guided by intention, not impulse. By rewarding these very behaviours, the CIMB Preferred Visa Infinite Credit Card aligns effortlessly with this new way of moving through the world—where every decision is considered, and every journey, optimised from the very start.

Visit the website to explore the full suite of travel privileges and to discover how the CIMB Preferred Visa Infinite Credit Card can elevate your next journey.

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Images: Getty Images; CIMB

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