Cover Yossapon Boonsom, co-founder of Shma, one of Thailand's most renowned landscape design firms (Photo: Worapon Teerawatvijit)

Tatler sits down with Yossapon Boonsom, co-founder of Shma, to discuss how the definition of luxury is shifting from material opulence to curated landscapes that heal cities and extend lives.

Bangkok is a city in perpetual flux. Amidst the rising concrete skyline, soaring temperatures, and the creeping “urban stress” that has become a modern malady, the meaning of luxury is undergoing a fundamental shift. It is no longer about gold-leafed cornices or imported marble; instead, the new frontier of luxury is defined by the two things city dwellers lack most: time and wellbeing.

“We cannot easily stop urban growth, but we must ask: how can every new development help the city heal?” poses Yossapon Boonsom, landscape architect and co-founder of Shma. This question is the heartbeat of their practice, driving projects that range from data-driven public realms to ultra-luxury residences where leisure is treated as a strategic component of longevity.

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Above Yossapon Boonsom, co-founder of Shma (Photo: Worapon Teerawatvijit)

The name “Shma” (pronounced Cha-ma) derives from the Sanskrit word for “Earth”—the bedrock of life and landscape architecture. For Yossapon and his team, “Earth” isn't just soil for planting; it is the “ground” upon which they experiment to improve urban quality of life.

Tatler sits down with Yossapon to explore the inner workings of Shma Lab, where data and AI converge to transform aesthetic design into the very infrastructure of life. We delve into the vision for the future’s ideal urban green spaces and examine why, in the modern age, sustainability has become the ultimate hallmark of true luxury.

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Above The name “Shma” is derived from the Sanskrit word for “Earth”—the fundamental bedrock of all living things and the very essence of landscape architecture. (Photo: Worapon Teerawatvijit)

Urban medicine: green infrastructure as a life support system

Yossapon argues that landscape is never a mere “backdrop” to architecture; it is a vital infrastructure that dictates how we breathe and feel. He views modern cities—cluttered with glass and tarmac—as suffering from a collective illness: the “Urban Heat Island” effect, pollution, and mental fatigue.

“The city makes us sick—that is a fact,” says Yossapon. “From heart disease to hypertension and 'nature deficit' fatigue, our surroundings drain us. But if design can make us ill, it can also be the cure. We need to find the right 'medicine' to restore our energy.”

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Above Yossapon Boonsom, co-founder of Shma (Photo: Worapon Teerawatvijit)

A flagship example of this philosophy is Jin Wellbeing County, Thailand’s first comprehensive wellness mixed-use development. Here, Shma moved beyond simple aesthetic greenery to create a Therapeutic Garden. Designed to stimulate all five senses—from the scent of specific blooms to the tactile variety of foliage and the acoustic calm of flowing water—the space is a living tool for rehabilitation.

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Photo 1 of 5 Jin Wellbeing County, Thailand’s pioneering integrated wellness mixed-use development, featuring green spaces envisioned by Shma. (Photo: Jin Wellbeing County)
Photo 2 of 5 Jin Wellbeing County, Thailand’s pioneering integrated wellness mixed-use development, featuring green spaces envisioned by Shma. (Photo: Jin Wellbeing County)
Photo 3 of 5 Jin Wellbeing County, Thailand’s pioneering integrated wellness mixed-use development, featuring green spaces envisioned by Shma. (Photo: Jin Wellbeing County)
Photo 4 of 5 Jin Wellbeing County, Thailand’s pioneering integrated wellness mixed-use development, featuring green spaces envisioned by Shma. (Photo: Jin Wellbeing County)
Photo 5 of 5 Jin Wellbeing County, Thailand’s pioneering integrated wellness mixed-use development, featuring green spaces envisioned by Shma. (Photo: Jin Wellbeing County)

The design adheres to the Seven Dimensions of Wellness, featuring joint-friendly walkways for the elderly and social nooks designed to combat isolation. Shma’s “prescriptions” also extend to the public realm through projects like The Long Walk—a “living lab” near the Chao Phraya River. By designing “20 ways of walking”—from mindful paths to creative trails—they encourage residents to meet the WHO’s 30-minute daily exercise quota through sheer enjoyment rather than obligation.

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Above Yossapon Boonsom, co-founder of Shma (Photo: Worapon Teerawatvijit)

If design can make us ill, it can also be the cure. We need to find the right 'medicine' or the right design to restore our energy.

- Yossapon Boonsom -

The science of design: Shma Lab

At Shma, beauty is backed by data. Enter Shma Lab, the firm’s research arm that serves as the "brain" of the operation. By using computational tools and AI, the team simulates wind flow and heat accumulation long before a single tree is planted.

“We need proof points,” Yossapon explains. “We show clients exactly how many degrees a specific design will lower the temperature or how material choices affect the microclimate. It is research-based design; we blend art with measurable scientific data.”

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ยศพล บุญสม, ประพันธ์ นภาวงศ์ดี และนำชัย แสนสุภา ผู้ก่อตั้ง Shma และทีม Shma Lab (ภาพ: Shma)
Above The visionaries behind the firm: Founders Yossapon Boonsom, Prapan Napawongdee, and Namchai Saensupha, pictured with the Shma Lab team. (Photo: Shma)
ยศพล บุญสม, ประพันธ์ นภาวงศ์ดี และนำชัย แสนสุภา ผู้ก่อตั้ง Shma และทีม Shma Lab (ภาพ: Shma)

Beyond physics, they have developed the Shma Sustainability Index. Synthesised from international standards like LEED and WELL, this five-pillar framework measures everything from biodiversity and water efficiency to carbon footprints and community engagement.

While AI assists in processing these vast datasets, Yossapon remains a firm believer in human intuition. “A designer acts as a bridge. We listen to the people, the nature, and the algorithms, then distill them into a soul.”

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Above Yossapon Boonsom, co-founder of Shma (Photo: Worapon Teerawatvijit)

The new luxury: from Bangkok to the global stage

In ultra-luxury projects like The Residences 38 or The Standard Hua Hin, Shma’s definition of luxury is the “curated sanctuary.”

“Luxury is a curated experience. It isn't accidental,” Yossapon notes. At The Standard Hua Hin, the landscape is the protagonist. The team worked meticulously to preserve existing trees, turning them into natural sculptures that provide both privacy and a sense of history. In the heart of Sukhumvit, The Residences 38 acts as a green oasis, filtering out urban noise to offer a sense of French Art de Vivre amidst the chaos of Bangkok.

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Photo 1 of 5 The curated coastal landscape at The Standard, Hua Hin, masterfully designed by Shma. (Photo: Worapon Teerawatvijit)
Photo 2 of 5 The curated coastal landscape at The Standard, Hua Hin, masterfully designed by Shma. (Photo: Worapon Teerawatvijit)
Photo 3 of 5 The curated coastal landscape at The Standard, Hua Hin, masterfully designed by Shma. (Photo: Worapon Teerawatvijit)
Photo 4 of 5 The curated coastal landscape at The Standard, Hua Hin, masterfully designed by Shma. (Photo: Worapon Teerawatvijit)
Photo 5 of 5 The curated coastal landscape at The Standard, Hua Hin, masterfully designed by Shma. (Photo: Worapon Teerawatvijit)
พื้นที่แลนด์สเคปของ The Standard Hua Hin ออกแบบโดย Shma (ภาพ: Worapon Teerawatvijit)
พื้นที่แลนด์สเคปของ The Standard Hua Hin ออกแบบโดย Shma (ภาพ: Worapon Teerawatvijit)
พื้นที่แลนด์สเคปของ The Standard Hua Hin ออกแบบโดย Shma (ภาพ: Worapon Teerawatvijit)
พื้นที่แลนด์สเคปของ The Standard Hua Hin ออกแบบโดย Shma (ภาพ: Worapon Teerawatvijit)
พื้นที่แลนด์สเคปของ The Standard Hua Hin ออกแบบโดย Shma (ภาพ: Worapon Teerawatvijit)
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The Residences 38 โครงการอัลตร้าลักซ์ชูรีที่ Shma มีส่วนร่วมออกแบบพื้นที่สีเขียว
Above An urban sanctuary: Shma’s lush landscape design for the ultra-luxury development, The Residences 38.
The Residences 38 โครงการอัลตร้าลักซ์ชูรีที่ Shma มีส่วนร่วมออกแบบพื้นที่สีเขียว

This philosophy has traveled internationally. At The Residences at Mandarin Oriental, Miami, Shma interpreted the “island spirit” using native species and refined craftsmanship. In Singapore, the Mondrian Duxton integrates a “foliage gallery” that reconnects the modern hotel with the historic textures of Chinatown, encouraging pedestrian permeability.

Importantly, Shma bridges the gap between private luxury and public good. A green wall on a luxury tower doesn't just benefit the resident; it cools the street for every passerby. “The goal is to ensure that private investment yields public dividends,” Yossapon says.

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โครงการ The Residences at Mandarin Oriental ในไมอามี สหรัฐอเมริกา ที่ Shma ดึงเอาจิตวิญญาณของความเป็นเกาะ (island spirit) มาตีความใหม่ ผ่านการเลือกใช้พันธุ์ไม้ท้องถิ่น (ภาพ: Shma)
Above For The Residences at Mandarin Oriental, Miami, Shma reinterpreted “island spirit” by integrating a sophisticated palette of native flora. (Photo: Shma)
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โครงการ Mondrian Singapore Duxton ที่ Shma ผสานภูมิทัศน์สมัยใหม่ให้เชื่อมต่อกับบริบททางประวัติศาสตร์ของย่านไชน่าทาวน์ สิงคโปร์ (ภาพ: Shma)
Above At the Mondrian Singapore Duxton, Shma seamlessly weaves contemporary landscape design into the historic fabric of Chinatown. (Photo: Shma)
โครงการ The Residences at Mandarin Oriental ในไมอามี สหรัฐอเมริกา ที่ Shma ดึงเอาจิตวิญญาณของความเป็นเกาะ (island spirit) มาตีความใหม่ ผ่านการเลือกใช้พันธุ์ไม้ท้องถิ่น (ภาพ: Shma)
โครงการ Mondrian Singapore Duxton ที่ Shma ผสานภูมิทัศน์สมัยใหม่ให้เชื่อมต่อกับบริบททางประวัติศาสตร์ของย่านไชน่าทาวน์ สิงคโปร์ (ภาพ: Shma)

Placemaking: building collective memories

For Shma, social sustainability is the final piece of the puzzle. Through “placemaking,” they transform empty voids into meaningful destinations. Their we!park initiative is a prime example, where they facilitate partnerships between the state and private sectors to turn derelict land into “pocket parks.”

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โครงการ we!park ที่ Shma ออกแบบ (ภาพ: we!park)
Above The we!park project: a Shma-led initiative reimagining urban spaces through community-centric design. (Photo: we!park)
โครงการ we!park ที่ Shma ออกแบบ (ภาพ: we!park)

These “third places”—spaces that are neither home nor office—allow for “walking meetings” or “music in the park,” fostering a sense of belonging. “The process of participation creates a soul for the space. It’s about how people actually feel when they are there.”

A call for better future

Looking ahead a decade, Yossapon sees a region facing climate extremes and shifting demographics. He believes the landscape architect of the future must be a “convener” who assembles the pieces of a complex urban puzzle.

He calls for “bravery in decision-making” from both the government and the private sector. “We have learned enough; now we must act. We need to look forward to what the next generation needs—a city that is walkable, resilient, and life-affirming.”

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Suan San pocket park หนึ่งในสวนสาธารณะสำหรับชุมชนที่ Shma ออกแบบ (ภาพ: Shma)
Above Suan San: one of Shma’s signature "pocket parks" designed to bring communal greenery back to the heart of the city. (Photo: Shma)
Suan San pocket park หนึ่งในสวนสาธารณะสำหรับชุมชนที่ Shma ออกแบบ (ภาพ: Shma)

If true luxury is the ability to live a high-quality life every day, Shma has proven that investing in green, health-centric design is not a cost—it is a longevity strategy. After all, a “better earth” is the only foundation for a “better future.”

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Above Yossapon Boonsom, co-founder of Shma (Photo: Worapon Teerawatvijit)
Chutima Katepongchai
Assistant Editor, Homes & Lifestyle, Tatler Thailand
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Chutima Katepongchai is an assistant editor covering design, architecture, and lifestyle. Based in Bangkok, she writes about homes, spaces, and stylish living through the lens of beauty and culture.