French tapestry brand Pinton 1867, which launched in Hong Kong at the end of 2021, is a fifth-generation family business that dates back more than 150 years. It specialises in bespoke rugs and carpets, using the centuries-old Aubusson tapestry technique that originally emerged in its namesake town and surrounding areas in the Creuse region of central France. The craft calls for manual weaving, conducted on a loom that is positioned horizontally and created on the reverse side of a tapestry, using hand-dyed yarns. In 2009, the technique was listed by Unesco as an Intangible Cultural Heritage of Humanity, and Pinton is one of the few manufacturers in the present day that still uses the technique.
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Despite its commitment to keeping this traditional craft alive, Pinton prides itself on pushing boundaries. The brand runs a workshop dubbed Studio Lab, which brings together a team of creatives and design and textile researchers to create innovative, exclusive new collections. It also documents techniques mastered at Pinton to develop a library of materials for research, with the goal of enriching the craft and future creations.
This year, Tatler Hong Kong unveiled a new Tatler House, located at Pacific Place Apartments in Admiralty—and several stunning pieces created by Pinton now form part of its brand-new decor. Here, Douglas Azar, Pinton’s managing director, Asia, tells us about the storied brand, launching in Hong Kong and its collaborations with top creatives.