Cover An AI-generated image of an interior furnished with Peach Fuzz cloud
An AI-generated image of an interior furnished with Peach Fuzz cloud
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A soft colour nestled between pink and orange, Pantone 13-1023 Peach Fuzz aims to evoke tenderness and communicate a message of caring, sharing, community and collaboration
Design community’s global provider of professional colour standards Pantone has announced its 2024 Colour of the Year—13-1023 Peach Fuzz. Described as a velvety, gentle peach with an all-embracing spirit that enriches mind, body and soul, the shade nestles between pink and orange. It embodies Pantone’s approach to redefining softness. The naming itself is a clever decision that brings to mind the feel and taste of its namesake fruit as we hear it.
“Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending me with others or taking the time to enjoy a moment by ourselves,” says Leatrice Eiseman, the executive director at Pantone Colour Institute. “Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, it awakens our senses to the comforting presence of tactility and cocooned warmth.”
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Above An AI field blooming with Peach Fuzz yarn flowers
An AI field blooming with Peach Fuzz yarn flowers
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Above Peach Fuzz application in garments
Above Peach Fuzz application in Pantone's merchandise
Peach Fuzz application in garments
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“With this year’s Pantone Colour of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important—the comfort of being close to those we love. The colour is one whose warm and welcoming embrace conveys a message of compassion and whose cosy sensibility brings people together and enriches the soul,” says Laurie Pressman, vice president of the Pantone Colour Institute.
Above Peach Fuzz evokes sweetness and soft texture
Peach Fuzz evokes sweetness and soft texture
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Above An AI-generated Peach Fuzz cloud
Above An AI-generated Peach Fuzz feathers
An AI-generated Peach Fuzz cloud
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A contemporary take on a vintage vibe, the colour brings a quiet sophistication to its digital applications. Peach Fuzz also marks the 25th anniversary of Pantone’s Colour of the Year programme. Debuted in 1999 with Pantone 15-4020 Cerulean Blue, it aims to capture the global zeitgeist and express consumer mood and has since become a cultural touchstone.
Above An AI-generated image of an interior furnished with Peach Fuzz cloud
An AI-generated image of an interior furnished with Peach Fuzz cloud
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Above 13-1023 Peach Fuzz fabric swatch
Above A Peach Fuzz AI textural image
13-1023 Peach Fuzz fabric swatch
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“We reflect back on the last 25 years of the Pantone Colour of the Year programme, grateful to provide an avenue where designers and colour enthusiasts all over the world can engage in a conversation about colour, be inspired by colour and showcase their creativity within their communities. We look forward to continuing this for many more years,” Pressman adds.
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Another Pantone Colour of the Year tradition is brand partnerships. Among the 2024 edition’s official partners are home decor brand Ruggable and surface pattern company Spoonflower.
The former has created a Peach Fuzz capsule collection comprising three indoor rugs, a bath mat and a doormat while the latter has collaborated with three artists for three exciting patterns. Starting in January 2024, Peach Fuzz will be immediately available in Spoonflower’s print-on-demand service for wallpaper, fabric and home decor.
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Photography: Pantone
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