Visit these all-new design showrooms and shop the latest furniture and decor for your home
Every home is different in its own way, much like today’s design showrooms, boutiques and flagship stores, which each elicit distinctive expressions and unique ideas.
An inspired mix of furniture and home brands are making their mark in Singapore with novel concepts, geared to inspire home and design lovers to spruce up their personal sanctuaries and even change their notions when it comes to pondering what makes a house a home.
Here, we have a look at the newest showrooms across the island that are filled with thoughtful decor ideas.
Don’t miss: 19 home design showrooms in Singapore to explore for decor inspiration
1. H&M Home
H&M Home is coming to Singapore sooner than we think. Opening August 24, the H&M flagship store will open its doors after a five-month long renovation with an all-new look conceptualised and designed by RSP Architects. Bringing the Swedish retailer’s sustainability efforts to the forefront, the outdoor facade features the use of i-Mesh textile in its architectural design; the latter is a new zero-waste material formulated from fibre and resin.
Shoppers and design lovers looking forward to the highly-anticipated launch of H&M Home can expect to see furniture and decor objects from H&M Home’s living, bath, bedroom and kids accessories in a mix of styles.
H&M Home is located at 1 Grange Rd, Orchard Building; Tel: 6235 1459
2. Christopher Guy
Making a charming debut in Singapore, the Christopher Guy showroom is the pinnacle of British elegance and glamour. Primed to look much like a penthouse, the Singapore showroom features beautiful living spaces and highlights the incredible craftsmanship of the international luxury furnishings brand.
Visitors can explore the captivating, contemporary-style furniture throughout the retail space curated by Kisa Harrison, the CEO of Christopher Guy, who is carrying on the legacy of her late husband, Christopher Guy Harrison. The space dazzles with a fine selection of furnishings in classic and modern styles, whether be it for a luxury kitchen, bedroom, or living setting.
Christopher Guy is located at 268 Orchard Rd, Level 10; Tel: 9851 4505
3. Xtra
The new kitchen showrooms inside Xtra is certainly a feast for the eyes, with beautiful luxury kitchen furnishings from Poggenpohl and Cesar. Celebrating the heart and soul of the home, Xtra tapped upon the Singapore multi-disciplinary design studio, Produce, to create three stunning kitchen design concepts. Two of these spaces include kitchen appliances from trusted brands Miele and V-Zug. At the showroom, shoppers can enjoy getting inspiration to design their own modern kitchens, and discover the latest styles from Poggenpohl and Cesar.
Xtra is located at 6 Raffles Boulevard #02-48 Marina Square; Tel: 6336 0688
4. Aster Cucine
Specialised in premium bespoke furnishings and finishes for kitchens, Aster Cucine makes it official debut with its first physical showroom in Singapore. Brought in by Marquis HQO, the Italian-proud kitchen system brand established in 1983, showcases a wide collection of styles for most residential and commercial kitchen interiors—whether it may be traditional, transitional, contemporary or modern.
Visitors exploring the space can have a close peek at the amazing craftsmanship of the inspiring kitchen set-ups that harness the high-quality materials of the legacy brand and view the extensive catalogue of textures, finishes and swatches.
Aster Cucine is located at 2 Alexandra Road, #02-09 Delta House
5. Technogym
Opening its doors in Singapore, Technogym’s all-new flagship showroom offers an extensive range of Italian-designed luxury gym products and digital technologies for fitness, wellness, and sports. For the uninitiated, the home and gym equipment company is arguably a fan favourite in Singapore among elite members-only gyms like the Mandala Club and five-star hotels from the Hilton Singapore Orchard to The Westin Singapore.
For shoppers looking to elevate their home gym set-ups, the space offers the brand's Personal Line by Italian creative powerhouse Antonio Citterio includes a complete of traditional and modern cardio equipment such as the signature Kinesis Personal training equipment, the treadmill, bike, and elliptical. Other iconic Technogym offerings are available at the showroom, including the smart-powered MYRUN treadmill, the Technogym Bench designed for strength training workouts, and the first-of-its-kind Technogym Ride bike designed by cycling champions for personal indoor training at home.
Those looking to take customisation further can also speak to the in-house team of personal and interior designers who offer consultancy and bespoke services for exercises programmes and interior design, respectively.
Technogym is located at 55 Mohamed Sultan Road, Tel: 8444 7904
6. V-Zug
Designed as the official flagship experience store for Swiss brand V-Zug, the new showroom at Ion Orchard features its full range of luxurious household appliance collections from cooking to cleaning.
Step into the V-Zug universe at the all-new experiential space that features a history wall that recounts the stories of their Swiss heritage and innovations past and present and LED screens which project the latest products featured in the showroom. It also features eco-conscious flooring made with naturally occurring, mineral components, and incorporates a dimmable LED lighting system to reduce power consumption.
Modern home-inspired settings showcase fully-functional kitchen and laundry appliances like the newest iteration of the Combi Cooktop V4000 that simplifies cooking processes and the RefreshButler closet system that cares for, refreshes, and sanitises even the most delicate fabrics.
V-Zug is located at 2 Orchard Turn, #02-07B Ion Orchard, Tel: 6926 0878, Email: info.sg@vzug.com
In case you missed it: Closing the Circle: V-Zug Commemorates Its Official Debut In Ion Orchard
7. Bolia
Explore a new Scandi-chic haven as Danish brand Bolia arrives in Asia with its first official showroom in Singapore. Embracing the notions of simplicity in beauty with clean lines and minimalist designs, Bolia features a slew of high-quality designer furniture and kitchenware for a warm and inviting home.
Visitors checking out the new store can look forward to its in-house atelier that includes mood boards, materials, and swatches for bespoke customisation options, as well as eco-conscious indoor and outdoor furniture options that are made with ethically-sourced materials.
Bolia is located at 215 Henderson Road, #01-01, Tel: 6664 0180
8. Artifactt
Elevate your daily meals at home with an elegant array of dishes and homeware. Featuring a curated selection from Japan and Europe, homegrown online tableware retailer Artifactt has now opened its brick-and-mortar store for visitors to peruse these collections in person. These pieces celebrate handmade details, traditional techniques, and modern forms from brands that include Belgian label Serax and Japanese pottery brand Utsuawa to Design, along with special pieces created in collaboration with local makers.
Artifactt is located at 390 Orchard Road Palais Renaissance, #01-06, Tel: 6269 8588
9. JEB Group
Launching its first sustainable design showroom concept in Singapore, JEB Group is no stranger to the furniture industry with its variety of high-performance office partitions and bespoke furniture solutions for the home since 1991.
Housed in a pair of adjacent four-storey shophouses, the group continues to set the benchmark with their eco-friendly innovations from acoustic partitions to architectural finishes alongside a green room covered in musk and plants which features calm and sustainable office design elements and notable brands that share a similar green vision—including the likes of Vitra, Walter Knoll, and Flokk. Visitors popping by JEB Group’s new showroom can also look forward to consultations in the new showroom, which also doubles up as an office space for over 50 JEB employees in Singapore.
JEB Group is located at 49 Cantonment Rd, Tel: 6535 3886
10. Elkie’s Edit

Above The Elkie’s Edit boutique is designed to evoke the feeling of a glasshouse

Above Furnishings, wallpaper and decorative accessories from UK textile brand Fermoie dress some of this fabulous decorative finds.
E&A Interiors founder Chloe Elkerton’s newest project sees her harnessing her knack for creating beautifully layered interiors, within a glasshouse-inspired boutique. Dubbed Elkie’s Edit, the boutique is named after the founder; Elkie is Elkerton’s endearing nickname, coined by some of her closest friends.
Traverse down an alley to a green door that marks the spot, located at the back of the E&A Interiors studio office. This light-filled venue is a hidden find that features an eclectic mix of home accessories and decorative objects sourced from around the world, as well as gifts crafted with some of the finest upholstery brands that the studio works with; these include accent cushions from lampshades crafted with fabrics from UK textile brand Fermoie. A selection of handmade ceramic pieces by Pony Weng is also available in the store.
Elkie’s Edit is located at 59 Eng Hoon Street (by appointment only); eandainteriors.com
This story was first published on November 28, 2022 and updated on August 10, 2023.

































