Indeca Living brings global design to Bangkok

To truly understand the narrative of Indeca Living, one must first look at the profound shift in consumer behaviour. Today’s luxury buyers are no longer satisfied with merely acquiring expensive, glossy items; they demand uncompromising quality, authentic craftsmanship, and a compelling story.

Pirapun Phumiwasana, Founder and CEO of Indeca Living, observed a distinct void in the Thai luxury market: a lack of spaces that deliver a genuinely international calibre of inspiration.

“Today’s discerning consumers are looking beyond products. They are seeking experiences, values, and an identity reflected through their way of life.”

This insight was the driving force behind Indeca Living. It was never intended to be just a shop. Rather, it is designed as a thriving design ecosystem—a destination where architects, interior designers, and homeowners can lose themselves in inspiration.

The brands selected to anchor Indeca Living’s grand debut are essential to this vision, starting with the British powerhouse, Timothy Oulton.

The furniture here does not arrive with a sterile, factory-perfect finish; instead, it boasts charming, soulful imperfections. The brand is deeply rooted in the concept of authentic materials—think hand-finished leathers that take days to perfect and weathered woods that carry the weight of history. These elements are fused with vintage-inspired designs, resulting in pieces that are at once rebellious and highly contemporary.

Oliver Oulton, the third-generation heir to the brand, notes: “At the heart of our brand is the preservation of craftsmanship, the authenticity of materials, and our heritage, whilst continuously evolving to suit modern lifestyles.”

A piece from Timothy Oulton is far more than a place to sit. It is a masterpiece that, once brought into your home, absorbs your stories, ages gracefully, and develops a patina that uniquely reflects the life of its owner.

Read more: Milan Design Week 2026: how the kitchen became the heart of the home 

Equally captivating is the arrival of Andrew Martin.

If Timothy Oulton represents raw, tactile craftsmanship, Andrew Martin serves as a vibrant travel diary of the world. The brand is internationally celebrated for its masterful ability to draw upon cultures, textiles, and art from every corner of the globe, reinterpreting them for the modern luxury home.

Martin Waller, the brand's visionary founder, has long held the belief that “good design should reflect the stories, cultures, and experiences of people.”

Picture an armchair upholstered in a fabric inspired by an African tribe, juxtaposed with a coffee table that echoes Eastern architectural lines. Andrew Martin’s collections transform a residence into a private gallery, silently communicating the homeowner's worldview and global adventures to any guest, without a single word being spoken.

The launch of Indeca Living acts as the ultimate conversation starter, igniting a fresh dialogue within Thailand’s interior design landscape.

It is not simply an announcement that prestigious global brands have arrived in Bangkok. It is a prompt, asking homeowners a far more important question: "What story do you want your home to tell?"

Fast forward a decade, and a home curated with these philosophies will not just be a building that has aged; it will be a sanctuary filled with emotional heirlooms. These are spaces that support the wellbeing and elevate the daily lives of those who inhabit them.

Because, ultimately, an investment in your home is the most direct investment you can make in your own quality of life.

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