Cover A cosy living room, furnished with sleek appliances from LG Electronics. All images: LG Electronics
A cosy living room, furnished with sleek appliances from LG Electronics. All images: LG Electronics
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From smart TVs to modern home appliances, the popular Korean brand LG Electronics creates innovative products that cater to the needs of customers from all walks of life
Testament to its iconic slogan, “Life’s Good”, Korean home electronics and lifestyle brand, LG Electronics, is driven by a keen focus to improve people’s lives, communities and the environment through market-leading products and solutions. Following the brand’s transformation from Lucky Goldstar Group to LG in 1995, LG continued to produce some of the most spectacular electronics in the world.
From OLED TV sets with stunning picture quality and sound to cutting-edge gaming monitors and state-of-the-art washing machines, refrigerators and vacuum cleaners, every LG product is conceptualised to bring happiness to many generations of consumers via ongoing developments in innovation. These “products that blend logic and magic” pair leading-edge technology with sleek design, impeccable finishes, and dependable functionality for an unmatched and holistic user experience.
Above Pictured above are LG's Home Appliance and Air Solutions products (from left to right): LG CordZero A9 Kompressor Cordless Handstick with All-in-One Tower,
LG PuriCare Aerotower Air Purifying Fan in Beige, and
LG PuriCare AeroFurniture in Rose from LG Electronics feature stylish colourways and finishes to better match your interior scheme
Pictured above are LG's Home Appliance and Air Solutions products (from left to right): LG CordZero A9 Kompressor Cordless Handstick with All-in-One Tower, LG PuriCare Aerotower Air Purifying Fan in Beige, and LG PuriCare AeroFurniture in Rose from LG Electronics feature stylish colourways and finishes to better match your interior scheme
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Key to LG’s progressive mindset is the belief that living a good life is about enjoying every moment—no matter how trivial—to its fullest, be it watching a live sports match on TV with friends, driving to a new destination, preparing a meal for your family, or even just taking some time out to unwind. The firm aims to create a better life for people and ensure a better future for the planet with its “smart life solutions”, meaning content, services, and solutions that bring good to the lives of its customers through innovative hardware, software, platforms and applications.
LG’s brand mission is underpinned by three core values: an uncompromising customer experience, human-centred innovation, and the warmth to power a smile. To ensure favourable end-user experiences, the brand is in constant pursuit of higher-quality offerings to ensure that its products, services, and communication meet exacting standards. Human-centred innovation represents LG’s quest to produce smart life solutions that meet the lifestyle needs of diverse groups of consumers, while the company strives to make people happy by putting care and thoughtfulness into all its products and services.
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Above Pictured in the above are LG's home appliances (from left to right): Side-by-side-fridge with InstaView Door-in-Door in Noble Steel , LG ThinQ Top Control Dishwasher QuadWash and TrueSteam in Silver
Pictured in the above are LG's home appliances (from left to right): Side-by-side-fridge with InstaView Door-in-Door in Noble Steel , LG ThinQ Top Control Dishwasher QuadWash and TrueSteam in Silver
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Working in tandem with the company’s core values is the brand concept of “LG-ness”, which comprises six tenets representing what the firm stands for as part of its dedication to people, sincerity, and the basics.
The six tenets comprise of “newness”, which refers to unexpected innovations that create anticipation and pride in the brand; “beauty”, for unrivalled performance, superior quality, and outstanding design that provides aesthetic satisfaction; “ease of use” taking into consideration convenience and an intuitive understanding of even advanced features; a “progressive” mentality that encompasses staying ahead of peers in its mission to give customers a better life; “refined” denoting the sophistication unique to LG Electronics through its pursuit of perfection; and lastly, “engaging” customers in staying attentive to their needs and opinions to develop optimum solutions.
Above The refreshed visual identity of LG
The refreshed visual identity of LG
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LG also recently rolled out an updated visual identity to resonate more deeply with more customers across countries and generations, including Generation Z consumers, with a view to entrenching its position as an iconic electronics and lifestyle brand. For instance, the LG symbol—comprising the letters “L” and “G”—now charmingly comes to life in the digital space with interactive elements that personify a greater level of expressiveness. With eight unique motions such as winking, nodding and spinning, the symbol adopts a more youthful and energetic guise that represents LG’s adaptability and its never-ending dedication to innovation and that all-important human touch.
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Visit LG’s official website to learn more
