Tatler+
Watch this video: Singapore firm Home Action Party aims to future-proof luxury residences with home-automation systems made bespoke to fit any interior scheme
The concepts of automation and smart technology have long been the province of science-fiction works predicting what life might be like in the distant future. While we may still be some way off from inventing an artificially intelligence (AI) assistant such as Iron Man Tony Stark’s JARVIS, but the ideas of connected systems and hands-free living have taken giant strides to become a present-day reality.
Smart-home solutions companies such as Singapore’s Home Action Party (HAP) offer a full suite of products and services that include designing, setting up, and maintaining an automated home to ensure unmatched convenience and comfort. The team works regularly with notable local designers and architects on outfitting luxury homes and landed properties, to make the smart home system a seamless part of the overall design concept.
Don’t miss: 5 smart energy-saving home appliances
Watch a video featuring a house in Singapore’s Sentosa Cove, which has been fitted with a home automation system by Home Action Party here:
Above Watch how a house in Singapore was elgantly tailored to feature home automation systems, as fitted by Singapore firm Home Action Party.
Brothers Aaden and Eski Quek run Home Action Party; the company was founded by Aaden in 2014 after he had witnessed the manifold advantages of home automation while on a business trip to China. His older brother Eski, who is trained as an IT consultant, joined the company soon after. Eski has over 10 years of experience working as an IT consultant & trainer for the Control4 home automation system that the Singapore company uses; he completed the certification in Control4’s Utah headquarters in the US, in 2012.
Today, the firm—which is so named because the brothers aim to make “home action” easier and more enjoyable—positions itself as a one-stop shop for everything people would require for a modern-day connected home thanks to its built-in, architectural solutions. “We first understand the client’s lifestyle and needs, then personalise a smart-home system just for them,” says Aaden, adding that the company’s home-automation systems can be fully customised to match any design scheme.
Home Action Party is known for its expertise in creating state-of-the-art entertainment rooms that will be the envy of many; these would include home theatre and karaoke facilities that allow for the ultimate recreation room. These bespoke leisure amenities can be enjoyed in the privacy of your personal abode, and tailored to fit your hobbies be it singing out your favourite Mandopop tunes or Korean chart-topping tracks, or enjoying a cinema-like experience while watching your preferred films or TV series.
“Unlike traditional entertainment rooms where all devices and speakers are placed on a TV console, our bespoke home theatre and karaoke solution will provide means to conceal all the speakers, amplifiers, and players so that the screen can have its maximum visual effect,” says Eski. This could mean the creation of a hidden circuitry room where all of the wiring and devices could be stored, so as to provide a sleek and streamlined look within the primary entertainment area.

Above A home entertainment and karaoke room implemented by Home Action Party, in which the wiring and all devices are concealed and seamlessly incorporated into the interior design of this recreational space. Image: Home Action Party
Where brand-new homes are involved, the process typically starts by collaborating with the architects and designers on the floor plan, and plotting the locations of the cables and switches in the schematic according to the client’s needs, for instance, how many motion sensors are required, and to what extent the home should be automated. For existing abodes, the wiring is concealed in the false ceiling, and the other components are thoughtfully integrated seamlessly with the present layout.
Each project typically involves five or more site visits, conducted by members of Home Action Party’s professional team. Its team members each have their own unique skillsets and specialise in different stages of the home automation process: this includes presale design, conducting site surveys and meetings, the actual implementation of the system, as well as end-user training and customisation.
Further fine-tuning or customisation options made to the system are also offered after the owners have moved into the home. This ensures that the system is installed to work exactly as the client wants it to. With a customer’s permission, the firm can also check on the status of a smart-home system remotely for easier troubleshooting. The brothers plan to set up a dedicated remote-management centre in the near future that will incorporate a helpdesk for more dedicated support.
Essentially, what benefits can the inhabitants of a smart home expect? As Aaden declares, it is all about “delivering a luxury lifestyle enhanced by technology and good customer service”. “We provide the ambience and convenience that the customers want,” he says.
This could involve music piped into multiple rooms, motorised blinds, smart lights that can change hue and be dimmed or brightened, as well as scheduled settings for air-conditioning and temperature control. The home automation system can also incorporate a security camera network, home alarms, voice automation functionality, and complete Wi-Fi coverage. Everything is managed via the Control4 smart-home system, which can easily control up to 10,000 devices via an intuitive interface.
Aaden recounts an incident in which a client, who had requested that his whole house be filled with background music, faced difficulty summoning his domestic helper because of the constant tunes. The solution was a preset button on the Control4 app that plays an announcement via the speakers telling her on which level of the home she is needed. How’s that for customisation and convenience?
Credits
Content Direction: Hong Xinying
Videography: Isaku Lim
Lighting: Jufri Husne
Styling: Lionel Lim
Model: Tsun Goh / Avenue Management
Grooming: Benedict Choo
Camera Crew: Zachary Chia
Location: Courtesy of Home Action Party















