Cover The entrance lobby in Hafary's new gallery extension. Photography: Benny Loh
The entrance lobby in Hafary's new gallery extension. Photography: Benny Loh
1 / 1
Tatler+
These include the possibility of customising bright and colourful tiles for your home at the new Hafary showroom extension; find out more about it here.
In a year filled with challenges brought on by the Covid-19 pandemic, it’s not surprising that many businesses are choosing to play it safe. However, leading building materials supplier Hafary has bucked the trend with its latest project, offering a fresh take on the traditional showroom.
“The new showroom has been part of Hafary’s business plan to propel us ahead in the industry,” says Jackson Tay, chief operating officer of Hafary. “With the construction of the new showroom, we set ourselves apart from the competition. We believe that the showroom experience and material solutions we bring forth are a testament to our aspiration to progress.”
Don’t miss: Home Tour: A Glamorous Apartment with Bold Colours and Stunning Marble Walls
Above See more inspiring vignettes in Hafary's latest gallery extension in episode 3 of this video series, One Tile at a Time.
1. Show and tell
Above The Marmi Di Impronta tile collection by Impronta Ceramiche in variation Cal.Cervaiole Lap, available at Hafary
The Marmi Di Impronta tile collection by Impronta Ceramiche in variation Cal.Cervaiole Lap, available at Hafary
1 / 1
“More than shopping, (this) new showroom takes an impactful visual strategy to enhance a customer’s design journey as they explore (the premises),” says Tay. “It is a space where one will be captivated by their surroundings and be inspired to want to do the same or beyond for their own spaces.”
The upcoming expansion to Hafary Gallery, which will complement the brand’s existing showrooms, aims to keep the design and architecture community in Singapore abreast of the latest innovations and trends in the building materials industry.
“Through this new showroom, we are able to lead the change in the industry by presenting revolutionary material solutions in a space that engages and encourages creativity,” he continues, adding that the new showroom will allow clients to explore innovative application concepts, and be inspired to realise their design vision.
Don’t miss: 3 Bathroom Design Tips to Know, as Seen in Hafary’s Beautiful Showroom
2. Turn tiles into decorative art
Above This bathroom space features large-format floor tiles as part of its striking platform design
This bathroom space features large-format floor tiles as part of its striking platform design
1 / 1
By playing with materials and scale, this new showroom consists of different zones, where customers can experience various ways in which tiles can be utilised in a residential or commercial environment. In this aspect, Hafary has embarked on a subtle educational approach in which the shoppers are “taught” how to rethink how tiles and stone slabs are used.
Working with local architecture firm Park + Associates, Hafary has gone past traditional conventions. “This project gave us the opportunity to test the boundaries of what tiles can do,” said Christina Thean, Park + Associates’ design director.
For instance, in one area of the Hafary showroom, the tiles are cut up into strips and stacked close to one another to form a decorative element in one of the bathroom designs.
3. Think out of the box
Above The Marble Calacatta Gold B porcelain tiles from Florim, applied to the backsplash and countertop of a kitchen; these tiles are available at Hafary
The Marble Calacatta Gold B porcelain tiles from Florim, applied to the backsplash and countertop of a kitchen; these tiles are available at Hafary
1 / 1
Tiles don’t only belong in the bathroom; you can use them in many beautiful ways in other areas of your home, too, such as in the bedroom or dining area.
For example, the 12mm porcelain slabs offered at Hafary not only resemble natural marble, but can also be used in a variety of unexpected ways, such as kitchen countertops, dining tables, and furniture. Though it may seem unconventional, this material has been formulated to be resistant to UV rays, high temperatures, scratches and staining, making it the ideal candidate for such applications. It's no wonder, then, that Frank Goh, project director at Hafary, considers the use of this material to be a “rising trend”.
4. Customise your tiles
Above Tiles created using digital cold printing technology are customisable and offer vibrant colours that can brighten up any space
Tiles created using digital cold printing technology are customisable and offer vibrant colours that can brighten up any space
1 / 1
In order to ensure that displays always remain up-to-date, the gallery even has designated areas that facilitate changes so as to showcase new or seasonal tile offerings—one such example is customisable tiles for discerning clients.
“One of the interesting offerings that we have in this showroom is a tile produced with digital cold printing technology,” says Goh. “[This type of tile] offers brighter colours, and can be customised to [one’s] liking.”
It is this adaptability and commitment to present materials in ways that resonate with ever-evolving customer needs which cement Hafary’s position as an industry leader.
Topics
