Singaporean industrial designer Nathan Yong
Cover Singaporean industrial designer Nathan Yong

Nathan Yong is flying the Singapore flag high on the global stage, with his various accolades and astute stewardship of furniture retailer Grafunkt, which celebrates its 11th anniversary this year

Nathan Yong has been called the “godfather of Singapore design”, and justifiably so. The veteran furniture designer’s illustrious oeuvre has led to multiple awards, well-received showings at global fairs, and partnerships with international manufacturers including Living Divani and Domicil.

Named Designer of the Year at the President*s Design Award 2008, Yong remains firmly grounded and retains a sense of wonderment despite his fame. “The constant thirst for knowledge to improve how we live inspires me every day,” he says.

See also: How Furniture Retailer Grafunkt Is Reinventing Itself During The Coronavirus Crisis
 

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Above Grafunkt co-founders Jefery Kurniadidjaja and Nathan Yong

Yong graduated from Temasek Polytechnic with a diploma in Industrial Design in 1991, and had learnt about various production techniques while working as a buyer for furnishings and home accessories. His first business venture was Air Division, a retail brand which he started with friends in 1999. 

It wasn’t long before Air Division started to make a name for itself with its designs and quality furniture. “I believe things should be built to last and have better values to withstand fads,” Yong says. He left the company in 2009 to start multidisciplinary consultancy Nathan Yong Design, while co-founding furniture retailer Grafunkt with business partner Jefery Kurniadidjaja in the same year.

In 2010, Yong launched Folks, a brand that champions Asian-made furniture and craftsmanship. “I started Folks because many Asian factories and workshops are operating as OEM (original equipment manufacturer) companies for international brands, but lack (their own) original designs. We need to up our game to provide better value in our (own) goods; we’ve (already) got the population, the skills and the economy.” He explains that the Folks aesthetic is “intrinsically humble, functional and sturdy with good craftwork and well-thought details”. 

See also: Singapore's Industry Insiders Share What They Love Most About Our Country

I believe things should be built to last and have better values to withstand fads

- Singaporean industrial designer Nathan Yong -

Folks recently launched its third collection at Grafunkt, following a “minimalist aesthetic with an Asian modernist twist”. Also in the pipeline is a show collection for the American Hardwood Export Council (AHEC), which will feature an extension of the Vapour collection Yong did with Royal Selangor in 2013; the new items include shavers, containers and clocks. Incidentally, Folks sources its wood from AHEC-approved wood suppliers.

The holder of a Master’s Degree in design from the University of New South Wales describes himself as a “level-headed individual”, which dictates how he works his magic with readily available materials such as wood and steel. However, as a testament to Yong’s constant thirst for knowledge, he also revels in exploring new production methods.

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A bookshelf from Folks, a furniture brand that celebrates Asian design and craft
Above A bookshelf from Folks, a furniture brand that celebrates Asian design and craft
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Danish brand Norr11 is among the latest offerings at local retailer Grafunkt
Above Danish brand Norr11 is among the latest offerings at local retailer Grafunkt

“I recently discovered MM Galleri, an Indonesian company that invented a technique for bending onyx and marble, which intrigues me as it creates a new typology of curvy forms for stone which was unachievable in the past,” Yong says.

He developed a limited collection based on this technique for Singapore-based design and manufacturing firm Industry+, to launch later this year. The offerings at Grafunkt have also been expanded to include Arflex Japan and Danish brand Norr11; the latter fuses Scandinavian design with Asian elements. 

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The Leo armchairs from Japanese furniture brand Time & Style were among the pieces selected by Grafunkt for show units in GuocoLand’sWallich Residence
Above A Midtown Modern show unit, designed by Nathan Yong for GuocoLand. Image Courtesy of GuocoLand

“Grafunkt is known for sourcing good design from every corner of the world,” he says. “We have attracted many developers and architects interested in our collections over the years, and we see the potential for business growth.” To date, Grafunkt has furnished interiors for GuocoLand’s Midtown Modern and Wallich Residence, as well as Ascott Group’s Lyf hotels.

The pandemic has not put a dent in Yong’s business plans. “Many international clients are slowing down new developments so there is limited work, but I’ve always kept my studio small and only work with select clients,” he says. “The pandemic has pushed us to work on our online services, which have seen an increase in sales through our digital personal shopper service. The work-from-home arrangements and savings from no holidays make one want to change their furniture!”

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The Leo armchairs from Japanese furniture brand Time & Style were among the pieces selected by Grafunkt for show units in GuocoLand’sWallich Residence
Above A Midtown Modern show unit, designed by Nathan Yong for GuocoLand. Image Courtesy of GuocoLand

Looking to the next generation, Yong hopes more young designers will “test ideas regardless of monetary rewards or fear of failure”. And this needs to start from a young age. “We live in a country where we are constantly watched by our parents from a young age and obeying the school rules,” he says. “But I wish everyone would let a child play and make mistakes to develop their sense of exploration, ambition and competitiveness.”

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