Cover The opening of Flaming Queen's newest boutique in Paragon Shopping Centre
The opening of Flaming Queen's newest boutique in Paragon Shopping Centre
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The new 500sqft store offers an impressive curation of home fragrances and accessories from acclaimed brands such as Dr. Vranjes Firenze, Villeroy & Boch, Baobab Collection, and many more
In the quest to create the perfect ambience, one crucial aspect is often overlooked: the sense of smell. Be it candles, diffusers or room sprays, olfactory elements can do wonders to set the mood and transform our living spaces into a welcoming sanctuary.
Flaming Queen is a must-know name for homeowners and interior aficionados alike. A purveyor of all things scented, the multi-brand retailer recently unveiled its new boutique in Paragon Shopping Centre. This is Flaming Queen’s fourth retail store, with three other outlets located in Mandarin Gallery (its flagship store), Wheelock Place, and Great World City.
Flaming Queen’s director, Andrew Soh, and managing director, Jess Tay, marked the official opening of the boutique with a ribbon cutting ceremony. Guests and longtime supporters of Flaming Queen then explored the beautifully-appointed 500sqft space, getting an exclusive first look at the wide range of products on offer. In addition to an impressive curation of home fragrances from internationally acclaimed brands, the new Paragon boutique now also offers unique accessories and home decor items from Villeroy & Boch, Kartell, and many more.
Flaming Queen's director Andrew Soh, and managing director Jess Tay
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For those looking to add a touch of luxury to their living spaces (or to simply treat themselves), here are some standout buys from Flaming Queen to add to cart:
Dr. Vranjes Firenze
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Dr. Vranjes Firenze
Hailing from Florence, Italy, Dr. Vranjes Firenze is a luxury home fragrance brand that takes cues from its founder Paolo Vranjes' personal pleasures and love for Italian culture. Take for example the Bellini: a delightfully fruity scent created in honour of his wife's favourite cocktail. Every scented candle, reed diffuser, and room spray is crafted with precision, artistry, and the world’s finest essential oils to create captivating and long-lasting scents for any living space.
Baobab Collection
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Baobab Collection
Inspired by the majestic baobab tree, Baobab Collection is a pioneer of the creation of large multi-wick candles, which can burn up to 800 hours. The Belgian brand has expanded its collection to diffusers and most recently, bath and bodycare products made with ingredients from baobab fruits. These nourishing formulas offer moisturising and lipid-replenishing benefits to turn your everyday grooming routine into a truly sensorial experience. Baobab Collection's products come in an array of alluring scents–from bergamot to cedarwood, vetiver, and oud. True to its eco-friendly ethos, the brand encourages recycling and repurposing its hand-blown glass vessels as vases or storage containers once you've used up the products.
Villeroy & Boch
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Villeroy & Boch
Celebrating 275 years of heritage and craftsmanship, Villeroy & Boch is one of the world's leading lifestyle experts. The illustrious German brand is best known for its bathroom fixtures, elegant porcelain, and homewares. New to Flaming Queen is Villeroy & Boch's collection of energy-efficient battery-powered lamps. Each lamp is meticulously designed in several colour variations and finishes, and is also rechargeable and dimmable to instantly set the mood in any room.
Flaming Queen | #03-45 Paragon Shopping Centre, 290 Orchard Road
Tel: 8802 0345
