Hace Chua of Ethereall explores how the firm creates thoughtful, personal interiors shaped by lifestyle, material and intention
Cover Hace Chua of Ethereall explores how the firm creates thoughtful, personal interiors shaped by lifestyle, material and intention
Hace Chua of Ethereall explores how the firm creates thoughtful, personal interiors shaped by lifestyle, material and intention

At Ethereall, founder Hace Chua treats interiors as living systems shaped as much by instinct and routine as by form, resulting in homes that feel considered and personal

There’s a certain clarity to Ethereall’s work that resists easy labelling. Founded by Hace Chua, the practice moves between disciplines—think interior architecture, fashion and material exploration—without feeling scattered. Instead, it lands somewhere more deliberate: interiors that behave with intention and bends to your everyday needs rather than looking merely good.

Chua’s training started at Temasek Polytechnic, where she pursued a diploma in Interior Architecture and Design, and continued at Goldsmiths, University of London, where she graduated with first class honours in fashion and textiles. That dual grounding shows up in the way she instinctually knows how materials are handled, how proportions are calibrated, and how restraint is maintained even when a project could easily tip into excess.

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Tatler Asia
Ethereall’s founder, Hace Chua
Above Ethereall’s founder, Hace Chua
Ethereall’s founder, Hace Chua

At Ethereall, design begins with a simple premise: spaces should interact with the people who inhabit them. For example, consider how a kitchen becomes a place to linger, picture how light settles across a textured wall, and imagine how a corner invites pause without announcing itself.

Chua avoids the idea of a fixed house style. Each project starts from the client—their routines, habits, preferences—and builds outward. The goal isn’t to impose a vision, but to translate one. Luxury, in her terms, follows the same logic. It’s not about scale or spectacle, but intention: a space that works without friction, where every decision earns its place.

Where the sea softens the edges

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Photo 1 of 7 The dining area feels intimate and composed
Photo 2 of 7 A muted palette lends gravitas to the home
Photo 3 of 7 The homeowners value clean lines and curves, evident in the interior design
Photo 4 of 7 Warm boba lights bathe the space in cosiness
Photo 5 of 7 The dining area has a sightline to the kitchen
Photo 6 of 7 The quiet study nook is situated adjacent to the bedroom alcove, gently cocooned in warm neutrals and layered textures
Photo 7 of 7 A quiet nook bathed in warm light
The dining area feels intimate and composed
A muted palette lends gravitas to the home
The homeowners value clean lines and curves, evident in the interior design
Warm boba lights bathe the space in cosiness
The dining area has a sightline to the kitchen
The quiet study nook is situated adjacent to the bedroom alcove, gently cocooned in warm neutrals and layered textures
A quiet nook bathed in warm light

Set along the coastline, Ethereall’s Amber Road apartment project begins with humidity as a design driver rather than a constraint. Completed in 2025, walls are finished in Vasari lime wash, a breathable mineral surface that resists mould while introducing a soft, shifting texture. Light moves across it throughout the day, giving the interior a quiet sense of depth.

The clients arrived with opposing instincts—one was drawn to curves, while the other preferred restraint. Chua’s response was measured. Curves appear where they matter: easing structural beams, softening edges, tempering heavier materials. They don’t define the space; they refine it.

Existing tiles were preserved, with circulation subtly reworked instead of erased. The kitchen, anchored by a Cosentino Sensa island, becomes the centre of daily life. Elsewhere, the palette holds steady—mineral tones, soft timber, brushed metals, punctuated by warm tiles from Rice.

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A house shaped by travel

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Photo 1 of 13 A striking green feature wall in the living area commands attention
Photo 2 of 13 Panel mouldings, arched openings and warm timber flooring introduce a sense of familiarity and heritage
Photo 3 of 13 The design takes cues from modern farmhouse aesthetics
Photo 4 of 13 Bold patterned wallpaper is used throughout the house, alongside dark cabinetry for a distinctly European feel
Photo 5 of 13 The stately home office
Photo 6 of 13 A soft palette of whites, wood tones and warm metals is used throughout the home
Photo 7 of 13 A cheery games room
Photo 8 of 13 An arched opening frames the kitchen
Photo 9 of 13 A richly printed wallpaper introduces colour, texture and playfulness
Photo 10 of 13 One of the many playful bathrooms in the house
Photo 11 of 13 A dedicated reading and play corner for the children introduces gentle colours and built-in shelving
Photo 12 of 13 Patterned wallpaper is paired with deep green mosaic tiles, creating a layered and expressive focal point in the powder room
Photo 13 of 13 A dramatic double-volume stair hall anchors the space, crowned by a statement chandelier that emphasises the height and openness of the architecture
A striking green feature wall in the living area commands attention
Panel mouldings, arched openings and warm timber flooring introduce a sense of familiarity and heritage
The design takes cues from modern farmhouse aesthetics
Bold patterned wallpaper is used throughout the house, alongside dark cabinetry for a distinctly European feel
The stately home office
A soft palette of whites, wood tones and warm metals is used throughout the home
A cheery games room
An arched opening frames the kitchen
A richly printed wallpaper introduces colour, texture and playfulness
One of the many playful bathrooms in the house
A dedicated reading and play corner for the children introduces gentle colours and built-in shelving
Patterned wallpaper is paired with deep green mosaic tiles, creating a layered and expressive focal point in the powder room
A dramatic double-volume stair hall anchors the space, crowned by a statement chandelier that emphasises the height and openness of the architecture

For homeowners shaped by years of travel across the UK and Europe, the brief for this landed home at Greenleaf Place was less about replication than recall. The result draws on modern farmhouse cues—panel mouldings, arched openings, timber floors—without leaning into nostalgia.

A double-volume stair hall anchors the house, its height emphasised by a chandelier that pulls the eye upward. Arches thread through the interior, softening transitions and giving the architecture a steady rhythm.

The kitchen introduces contrast: dark cabinetry against marble surfaces, lifted by brass fittings. Elsewhere, the palette remains controlled, allowing moments of personality to surface more sharply. A powder room, lined with printed wallpaper and deep green mosaic tiles, shifts the mood entirely—contained, but intentional.

Family spaces are quieter. A reading and play corner softens the tone, bringing the house back to its everyday function. Materials—timber, marble, imported mosaics—are layered with care, balanced against budget constraints that require discipline rather than dilution.

A retreat within the city

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Photo 1 of 7 Curved niches and built-in shelving soften the structure of the apartment and provide display spaces for books and personal objects
Photo 2 of 7 Walls throughout the home are finished in lime wash, creating a soft, mineral texture
Photo 3 of 7 Playful flooring in the balcony area add character
Photo 4 of 7 Textured tiles and terrazzo surfaces add tactile interest in the kitchen and bathrooms
Photo 5 of 7 Calming green tones anchor one bathroom
Photo 6 of 7 Warm terracotta take centrestage in the shower
Photo 7 of 7 Herringbone timber flooring introduces a sense of craftsmanship and movement across the living areas
Curved niches and built-in shelving soften the structure of the apartment and provide display spaces for books and personal objects
Walls throughout the home are finished in lime wash, creating a soft, mineral texture
Playful flooring in the balcony area add character
Textured tiles and terrazzo surfaces add tactile interest in the kitchen and bathrooms
Calming green tones anchor one bathroom
Warm terracotta take centrestage in the shower
Herringbone timber flooring introduces a sense of craftsmanship and movement across the living areas

For a couple navigating demanding work schedules, this Edgedale Plains apartment is designed less as a showpiece than as a release. The brief was direct: a home that feels uplifting, relaxed and just a little playful the moment they step inside. Instead of centring the bedroom, the design shifts focus to the living area—the space where the couple actually spends most of their downtime. It becomes the emotional core of the home, shaped through colour, texture and a series of small architectural moves.

A palette emerges from contrast. The wife’s preference for green and the husband’s inclination towards terracotta were balanced rather than blended. Terracotta tiles introduce warmth and weight, while softer greens temper and ground the space. Neither dominates, but both are present.

Curved niches and built-in shelving break up the apartment’s structure, creating places for books and objects to accumulate over time. They double as display and architecture, adding depth without clutter. Walls are finished in lime wash, giving surfaces a soft, mineral quality that shifts subtly with light.

Material choices carry the same logic. Herringbone timber flooring introduces movement underfoot; textured tiles and terrazzo surfaces bring tactility to the kitchen and bathrooms. Matte black fittings cut through the warmth, adding a sharper edge that keeps the interior from feeling overly nostalgic.

Lighting is handled with restraint—integrated, indirect, and designed to shift the mood rather than define it. By evening, the apartment settles into a softer register, closer to a retreat than a city home.

A human-first approach to design

Across these projects, what holds is not a visual signature, but a way of working. Ethereall returns to the same questions each time: how does this space support the people inside it, and what does it need to do so well?

Chua describes her process as translating a client’s ethos into a “space of art.” In practice, it’s less abstract than it sounds. It shows up in the decisions that don’t draw attention to themselves—the material that ages well, the layout that anticipates habit, the detail that resolves quietly.

In a field that often rewards recognisability, Ethereall takes a different approach. Each project begins again, without a template. The outcome is less immediate, but it lasts longer: spaces that settle into daily life, and stay there.

Credits

Images: Ethereall

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