Cover Standard by Francesco Binfaré looks glorious poolside
Standard by Francesco Binfaré looks glorious poolside
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Italian design legend revolutionises outdoor luxury with sustainable materials and timeless comfort
In the rarefied world of high-end furniture design, few names command as much respect as Edra, the Tuscan manufacturer whose avant-garde pieces now rest in the permanent collections of New York’s Museum of Modern Art, Paris’ Centre Pompidou, and the Musée des Arts Décoratifs.
In 2004, Edra unveiled “On the Rocks,” a revolutionary sofa by Francesco Binfaré that introduced Gellyfoam, a proprietary polyurethane material adapted from medical-grade gelatin. The innovative design set a new standard for adaptive comfort, with Edra co-founder and vice-president Monica Mazzei noting, “The more time you spend with it, the more it embraces you.”
This blend of innovation and comfort has attracted a devoted following, including reality TV star turned entrepreneur Kendall Jenner, whose choice of an Edra sofa for her home reflects the brand’s growing appeal among a new generation of design enthusiasts.
Read more: Formafantasma x Cosentino: Pioneering sustainable design with the Earthic Collection
Above Inspired by eastern modular seating, Sherazade allows relaxation in total absence of constraints indoors and outdoors
Inspired by eastern modular seating, Sherazade allows relaxation in total absence of constraints indoors and outdoors
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In its latest chapter, following its debut at Milan Design Week, Edra has brought its groundbreaking indoor-outdoor collection to Southeast Asian shores, now available at Space Furniture in Singapore and Kuala Lumpur.
The collection represents a marriage of luxury and environmental consciousness, with fabrics woven from recycled plastic bottles, specifically treated PET material. These materials undergo a rigorous development process: colour is embedded during thread extrusion, and subsequent treatments render the fabric fireproof and weather-resistant.
See also: From mycelium floors to fruit peel lamps: The sustainable materials shaping eco-friendly design
Above On the Rocks is one of Edra’s key pieces and can now be enjoyed al-fresco
On the Rocks is one of Edra’s key pieces and can now be enjoyed al-fresco
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The collection, available in eight colourways ranging from pristine white to deep black, with stops at sand, pearl, moss blue, and cobalt, demonstrates Edra's commitment to both aesthetics and functionality.
The fabrics’ ability to withstand direct sunlight, salt air, and varying weather conditions makes them particularly suitable for luxury outdoor settings, from poolside lounges to yacht decks.
Don’t miss: How to style luxury furniture and statement pieces, according to the head of interiors at Space Furniture
Above Standard by Francesco Binfaré looks glorious poolside
Standard by Francesco Binfaré looks glorious poolside
1 / 1
Signature pieces, including “On the Rocks” and “Sherazade,” have been reimagined with these innovative materials.
Each maintains the company’s hallmark comfort, whether placed on a sun-drenched terrace or in an elegant indoor setting. This reflects Edra’s ongoing mission: to create furniture that’s not just used but experienced, regardless of its environment.
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Credits
Photography: Edra
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Jennifer Choo is Regional Managing Editor of Tatler Homes, covering architecture, interior design, and art across Asia. Based in Malaysia, she oversees regional content on luxury residential design and contemporary art collections. Legally trained but choosing to pursue her passion for design, she previously led notable design publications and worked as an interior stylist and art consultant for property developers, design firms, and private clients.
