This weekend, Female Entrepreneurs Worldwide (FEW) is hosting its third annual Female Entrepreneurs Day—this time in Shenzhen. The day-long event is firmly focused on female leadership, but it’s anything but linear. “It’s a day for learning, feeling inspired and making meaningful connections,” says Ines Gafsi, co-founder of FEW. Here are five reasons you should attend.

Gen.T has partnered with Room to Read to support its life-changing literacy programmes. Here’s how

Ray Chan is not a funny guy. Despite running 9Gag, one of the world’s most successful humour platforms, Generation T lister Chan is adamant that he’s no comic—and that he doesn’t have to be. “How come 9Gag is so funny?” says Ray Chan from Centre Stage at Rise, mimicking one of his friends. “How come you’re not that funny?” “I always tell them, ‘I’m not a funny guy. I’m a very serious person.’ Actually, working at 9Gag is no fun at all. You have to go through so much funny stuff every day, after a while you become kind of desensitised.” The company’s mission is to “make the world happier” That’s what Chan set out to do ten years ago when he started sharing funny memes and videos on social media. Today, Hong Kong-based 9Gag is a multi-channel media company with a global audience of 150 million monthly users. The company is now the sixth biggest brand on Instagram, according to its founder, behind National Geographic, Victoria’s Secret, Nike and the Barcelona and Real Madrid football teams. “So 9Gag comes right after sport, nature and beautiful women,” jokes Chan. According to Chan, anyone can produce viral content if they follow the right recipe. “Most people ask me how to go viral,” says Chan. They say “Should I post more pictures of cats or food? How come people don’t think my funny video is funny? How come your cat gets more likes than my cat?” “To be honest, they are asking the wrong question. The format and the object in the photo are only part of it. The more important question is ‘How is it helping me?’ How is the content serving its audience?” This key question is the same for all content, says Chan, no matter what the format. “Memes are just a type of content. Great movies, novels and articles also share the following principles.” To go viral, says Chan, your content must be meeting one of the following four audience needs.

When it comes to conquering the darker side of her personality, Generation T lister believes in taking the bull by the horns. The creative director of fashion label Mimpikita admits, "Compared to my sisters and co-founders of the company, I tend to see the negative side of things when the going gets tough." Yet, instead of 'faking positivity', Nurul chooses to capitalise on her insecurities as a motivational tool. Here, she talks about how her self-growth influenced the success of Mimpikita.

After experiencing the alarming consequences of natural disasters, Dee Poon is on a mission to promote sustainability. She talks to us about the big environmental questions—and solutions—that occupy her mind